Great visual design in eCommerce goes far beyond what appears on the screen. While customers see the final banners, product visuals, and campaign assets, there’s an entire creative process happening behind the scenes — one that shapes how brands are perceived and how users engage.
At eCommerce Today, exceptional design doesn’t happen by chance. It’s built through a structured yet flexible creative process driven by strategy, collaboration, and attention to detail. From early research and concept development to execution and refinement, every step plays a crucial role in delivering visuals that are not only visually appealing but also effective.
In this article, we’re taking you behind the scenes to explore how eCommerce Today’s graphic designers bring ideas to life. We’ll walk you through the key stages of our creative process, share insights from our design team, and demonstrate how thoughtful design decisions transform concepts into high-impact eCommerce visuals.
Meet the Creatives Behind eCommerce Today
It takes a diverse blend of talent to bridge the gap between artistry and analytics. We’re excited to showcase the brilliant minds driving our behind-the-scenes creative workflow. Each team member brings a unique perspective, playing a vital role in bringing our clients’ most ambitious visions to life.
Ciprian — Head of UX/UI & Graphic Design
Ciprian is a multidisciplinary creative with a strong passion for technology and visual design. As Head of UX/UI and Graphic Design at eCommerce Today, he leads the team in crafting user-focused, high-impact visuals that balance creativity and performance, drawing inspiration from his diverse background across graphic design, motion, and immersive creative experiences.
Akbar — UX/UI Specialist & Graphic Design
Akbar is a UX/UI Specialist and Graphic Designer delivering high-quality visual work across digital and print platforms. From concept development to final delivery, he ensures every design meets project standards while continuously exploring new ideas and collaborating closely with the team to bring creative concepts to life.
Mara — UX/UI Specialist & Graphic Design
Mara is a Graphic Designer with over four years of experience in UI/UX and a strong passion for branding. She brings fresh ideas to life through thoughtful design and clear communication, working closely with marketers, content creators, and developers to deliver cohesive visual solutions. Highly organised and detail-oriented, Mara excels at managing multiple projects at once, transforming creative concepts into polished, high-quality designs that support impactful marketing efforts.
A Note Before We Dive In
Visuals capture attention, but strategy sustains it. At eCommerce Today, we bridge the gap between abstract ideas and concrete results through a rigorous design framework.
We begin by deconstructing the brief: analysing your audience, studying the competition, and setting a clear visual trajectory through mood boards and strategic research. We understand that every brand requires a different approach, which is why our workflow is adaptive. By combining creative exploration with a structured execution plan, we ensure that the final output is not just visually stunning, but strategically sound—delivering clarity and consistency at every touchpoint.
Whether we are refining a layout or building a campaign from scratch, we recognise that your challenges are unique. Our behind-the-scenes process is designed to be flexible yet rigorous, guiding your project through a curated series of steps—from research and mood-boarding to refinement and launch. The result? A visual identity that feels yours and performs exceptionally well in the competitive eCommerce landscape.
Crafting Your Signature: Our Approach to Brand Identity
Branding is far more than a logo; it is the silent ambassador of your business. It encompasses the deeper meaning your audience associates with you—your story, your objectives, and your promise. In a crowded marketplace, a strong, cohesive identity is what sets you apart from the competition.
At eCommerce Today, our branding process is comprehensive. From immersive brand workshops to defining your tone of voice and visual guidelines, we shape how your business is perceived across every digital and physical touchpoint.
How We Work:
- Discovery: We begin by exploring the core values and qualities that define your business internally and externally, using this insight to establish a distinct direction.
- Conceptualization: We translate these insights into a series of visual concepts, exploring the strategic meaning behind every color, shape, and font choice.
- Refinement: Armed with a solid direction, we refine every detail. We ensure that all elements—from logo versatility to typography—align perfectly with your brand vision.
- Rollout: Finally, we bring the brand to life. We implement the new identity across all channels, ensuring a consistent, impactful launch that elevates your business presence.
Web Design: Blending Creativity with Seamless User Experience
Great web design lives at the intersection of creativity and functionality. It’s not just about how a website looks, but how it works — how effortlessly users navigate, engage, and convert. At eCommerce Today, our web design process is built to balance visual impact, technical performance, and business objectives.
A successful website goes beyond aesthetics. Thoughtfully designed interfaces can improve SEO performance, reduce bounce rates, increase page speed, and ultimately deliver a smoother, more intuitive user experience. Every design decision we make is grounded in usability, clarity, and measurable results.
Our end-to-end web design and build services support brands from initial planning through to launch. We champion mobile-first, responsive design while ensuring each site is optimised for CMS flexibility, performance, and search visibility.
How We Work:
- Vision & Strategy: We start by understanding your long-term goals, brand direction, and functional needs to define a clear foundation for the website.
- User Journey & Experience Design: We map customer journeys and design intuitive page structures that encourage engagement, clarity, and ease of use.
- Creative & Visual Design: We craft clean, impactful interfaces that align with your brand while supporting conversion-focused layouts.
- Technical Performance & Optimisation: From page speed improvements to SEO-ready structures, we ensure the site performs as well as it looks.
- Build, Launch & Iteration: We bring everything together through careful development, testing, and refinement — ensuring a smooth launch and a scalable foundation for growth.
Graphic Design Process: Turning Ideas Into Visual Impact
Graphic design is how brands express who they are — translating values, stories, and personality into visuals through typography, colour, layout, and illustration. It’s the foundation of how audiences recognise, remember, and connect with a brand.
At eCommerce Today, our graphic design services are designed to perform across every touchpoint. From digital assets and campaign visuals to print materials and branded collateral, we create cohesive designs that are both visually strong and strategically aligned.
How We Work:
- Discovery & Insight: We begin by understanding your business, audience, and objectives, defining the core visual elements that shape your brand identity.
- Concept Development: Using strategic and market insights, we create visual concepts that translate ideas into tangible design directions.
- Collaboration & Iteration: Design is a collaborative process. Through ongoing feedback and refinement, we ensure concepts stay aligned with your goals and creative vision.
- Refinement & Finalisation: Once a direction is chosen, we refine every detail — from typography and colour to layout and composition — creating a polished, consistent design system.
- Implementation & Rollout: The final designs are applied across all channels, ensuring every digital and print touchpoint communicates your brand clearly and consistently.
Ready to Turn Great Design Into Real Results?
You’ve seen how our team brings ideas to life through branding, web design, and graphic design — now imagine what that approach could do for your business. At eCommerce Today, we don’t just design visuals; we create experiences that help brands stand out, connect, and convert.
If you want to:
- Differentiate your brand in a crowded market
- Build instant recognition and trust
- Increase engagement and performance across digital channels
- Turn creative ideas into measurable results
Our design team is ready to make it happen.
Share your goals, challenges, or next big idea with us, and let’s build something that not only looks great — but works.
1. How collaborative is the design process?
We view our clients as partners, not just approvers. You will be involved at every critical juncture—from the initial discovery strategy to concept refinement. We combine your industry knowledge with our design expertise to ensure the final result aligns perfectly with your vision.
2. Is your process rigid, or do you tailor it to each project?
We believe in structure, not rigidity. While we utilise a proven design framework to guarantee quality and consistency, our approach is highly adaptive. We tailor our workflow to fit your specific timeline, business goals, and project complexities.
3. What is the scope of eCommerce Today’s design services?
We offer a holistic visual solution. Our team specialises in comprehensive branding, high-conversion web design, UI/UX, digital marketing assets, and print collateral. We ensure your brand identity remains cohesive across every physical and digital touchpoint.
4. How do you ensure designs are both beautiful and functional?
At eCommerce Today, aesthetics never come at the expense of performance. Strategy, user behaviour data, and usability principles back every creative decision. We design visuals that don’t just catch the eye—they guide the user and drive results.
5. What happens once the final design is approved?
Approval is just the beginning of the launch. We oversee the rollout process, ensuring all assets are optimised for their specific platforms. We provide you with scalable files and guidelines to ensure your brand remains consistent long after the project handover.