Client Overview

Founded in 2023, Brico Subito was born from the desire to make DIY and home maintenance accessible to everyone. What started as a small online store quickly evolved into a go-to destination for enthusiasts and professionals alike, offering quality products at competitive prices through an intuitive digital platform.

The Challenge

Despite a strong product range, the client faced a plateau in online growth due to a digital experience that didn’t fully convert traffic. Brico Subito needed to modernize its web presence to improve the Conversion Rate (CRO) while relying on data and analytics rather than intuition. A major hurdle was the need for a sophisticated, high-performing site that remained manageable via a “no-code” approach, ensuring the team could stay agile without deep technical overhead.

The Solution

The project was executed in two strategic phases:

Phase 1: UX & SEO Redesign

We implemented a comprehensive Shopify redesign centered on UX best practices. By optimizing page layouts, button alignments, and spacing, we removed navigational friction. To ensure scalability, we automated product categorization using smart tagging (via Matrixify) and established a solid SEO foundation, integrating Google Search Console and sitemaps, to ensure every product and category is indexed for organic growth.

Phase 2: Email Marketing Automation

We transformed passive communication into a revenue-generating engine. After configuring the technical infrastructure (DNS settings and EMSP integration), I designed a blueprint consisting of 6 automated flows with 16 targeted emails. These included New Subscriber captures, Abandoned Cart recovery, and post-purchase loyalty flows, all engineered to build brand trust and drive repeat conversions.

The Result

By merging user-centric design with advanced marketing automation, Brico Subito now operates on a robust digital foundation. The result is an online store that doesn’t just attract visitors but actively converts them into loyal customers, automating the journey from initial browse to final checkout.