Client Overview

ROVRA is an ambitious, premium Romanian brand with a strong focus on revolutionizing the world of professional grooming tools. The company’s identity revolves around precision, quality, and innovation. ROVRA designs user-friendly barber tools that blend cutting-edge technology with human-centric design. These tools, built for both professionals and enthusiasts, are known for enabling users to perform their craft with unprecedented ease, efficiency, and confidence.

As demand for ROVRA’s products grew beyond Romania, the company recognized the need to build a digital platform that could showcase its premium offerings to a global audience. The goal was to create a high-performing, sophisticated online presence that matched the quality of their physical products and reached a worldwide customer base.

Challenge: Building a Digital Platform to Reflect Precision and Innovation

ROVRA faced the challenge of transforming their strong product identity into a digital experience that resonated with a global audience. They needed a website that not only highlighted their innovative tools but also provided a seamless and engaging experience for customers across the globe. The primary challenge was ensuring the digital platform could compete in terms of quality, user experience, and performance with the sophistication of ROVRA’s offline brand presence.

To meet this challenge, ROVRA needed a reliable partner who could understand their vision and build an online store that reflected the same precision and innovation their products offered. This meant continuous optimization, international scalability, and customer-centric features from day one.

Phase 1: Shopify Website Launch

In 2025, ROVRA partnered with eCommerce Today to build a fast, high-performance Shopify store tailored to support global sales. The website’s launch focused on creating a clean, professional structure that was easy to navigate for both end consumers and business partners. This phase aimed to lay the foundation for a scalable online presence, while also ensuring that the site reflected the brand’s commitment to technological innovation and precision.

The B2B component of the site was designed to function more as an informational tool rather than a transactional portal. It allowed professional customers to explore the product range, understand detailed specifications, and connect directly with the brand for potential partnerships. This focus ensured that both retail and wholesale audiences could engage with the brand in a meaningful way.

The result of Phase 1 was the launch of a strong, flexible Shopify website that served as the perfect starting point for ongoing performance growth, further optimizations, and customer engagement strategies.

Phase 2: Continuous Optimization and Global Growth

Following the successful launch, ROVRA opted to continue the collaboration with eCommerce Today under a recurring managed-services plan. This shift from construction to continuous refinement focused on adapting the website to emerging trends, international demands, and customer behavior.

Key improvements implemented during Phase 2 included:

• Shopify Optimization & UX Enhancements:
  Regular optimizations were carried out to improve the technical stability and user experience of the website. Among the major updates were:

   

  • Payment Method Integration: The addition of Klarna as a payment option ensured secure, flexible payment options for international customers.
  • Affiliate Login Page: A dedicated login page for affiliate partners was created to strengthen collaborations and make it easier for professional partners to engage with the brand.
  • International Market Support: Price adjustments and product availability were optimized for different regions, ensuring that customers worldwide saw accurate, localized information.

Email Marketing Automation:

One of the key strategies for improving customer engagement and increasing conversions was the implementation of a full Klaviyo automation system. This included the following flows:

• • Welcome Series: Introduced new subscribers to the brand’s story and product range, creating a strong first connection.
  • Cart Abandonment: Re-engaged users who added products to their cart but didn’t complete their purchase, recovering lost sales.
  • Checkout Abandonment: Targeted users who reached the checkout stage but left without completing the transaction.
  • Cross-Sell & Upsell: Recommended complementary tools and accessories based on user behavior, increasing average order value.
  • Back-in-Stock Alerts: Notified customers when previously sold-out items were available again, encouraging repeat purchases.
    

Performance Monitoring:

A key part of continuous optimization was the ongoing performance monitoring that ensured the site remained fast and reliable. Monthly evaluations of PageSpeed were conducted, along with image compression and app optimization to ensure a seamless experience for users worldwide.

Conclusion: Precision, Consistency, and Global Growth

The collaboration between ROVRA and eCommerce Today transitioned from a successful website launch to a long-term partnership focused on continuous growth. Through consistent optimization, advanced email marketing automation, and disciplined performance monitoring, ROVRA was able to build a digital presence that mirrors the precision and innovation of its products.

Each month, the store’s stability was refined, communication channels were strengthened, and the overall user experience was improved. With a solid technical foundation and a clear, data-driven approach, ROVRA is now well-positioned to scale in the global market. The brand has successfully maintained the balance between engineering excellence and customer experience, ensuring that their online presence supports their ambitious growth goals.

ROVRA’s journey with eCommerce Today serves as a model for how a premium brand can expand digitally while staying true to the values that define its identity. As the brand continues to grow internationally, the website will evolve alongside it, ensuring that ROVRA remains a leader in the grooming tools industry.