The Project
InLiving is a Romanian furniture retailer that believes every home tells a story — and furniture is its soul. Their curated collections feature both local craftsmanship and international quality, with a strong emphasis on Romanian-made products by experienced manufacturers with over three decades of history.
The company’s commitment to quality, heritage, and design needed a digital storefront that could reflect its values and elevate the shopping experience. To achieve this, InLiving migrated from WooCommerce to Shopify, seeking improved performance, enhanced customization, and a more refined customer experience.
Work
- Full migration from WooCommerce to Shopify
- Implementation of a premium Shopify theme aligned with InLiving’s brand aesthetics
- Custom logic for product swatches on select items
- Wishlist integration for user convenience
- Advanced custom shipping profiles tailored to product categories and delivery logistics
- Email marketing automation setup to support customer retention and lifecycle engagement
InLiving says
The migration to Shopify was seamless. The team was prompt, professional, and made the whole process easy. Highly recommend!
The Process
We partnered closely with InLiving to ensure a smooth migration and strategic redesign of their online store. Using a premium Shopify theme, we adapted the storefront to highlight InLiving’s values — quality craftsmanship, timeless design, and Romanian heritage.
The redesign improved both the look and feel of the website while significantly enhancing usability. A custom swatch logic was developed to allow users to easily browse variations of key furniture pieces. Additionally, we implemented wishlist functionality to encourage user engagement and return visits.
Custom shipping profiles were developed to accommodate the logistical complexity of delivering furniture, ensuring accuracy in delivery estimates and customer satisfaction.
Email marketing flows were also integrated, helping InLiving stay connected with their audience through tailored automations including welcome series, cart recovery, and post-purchase follow-ups.
Shopify Store Design
The Shopify store design prioritizes premium aesthetics, clear navigation, and seamless user experience. The design respects InLiving’s brand DNA – minimal, elegant, and functional – while incorporating Shopify-native features for performance and scalability. The homepage and product pages are thoughtfully structured to showcase furniture collections, artisan details, and storytelling elements around each product line.
Key Features
- Premium Shopify Theme with custom styling
- Custom Swatch Logic for product variations
- Wishlist Functionality to support decision-making and personalization
- Custom Shipping Profiles for accurate, product-based logistics
- Email Marketing Flows for better customer engagement and retention
- Improved Site Performance & UX for both mobile and desktop
Conclusion
The InLiving project successfully transformed a WooCommerce-based store into a modern, scalable Shopify platform that reflects the brand’s values and enhances user experience. With improved design, tailored functionalities, and smart automation, InLiving is now better equipped to serve its customers and grow its presence in the Romanian home & interior design market.