Shopify Plus Partner Klaviyo Master Platinum Partner Full-Service eCommerce Agency

If you’re a Shopify store owner looking to list your products on Compari.ro, one of Romania’s most popular price comparison platforms, the process is easier than you think. Our app, Essential Product Feeds, is designed to help you quickly and efficiently generate the feed Compari.ro requires.

Here’s a step-by-step breakdown:


Step 1: Install the App

Install Essential Product Feeds from the Shopify App Store. Once installed, it will appear in your admin panel.


Step 2: Create a Metafield for Product Category

Compari.ro requires a specific category format, so you’ll need to define that in Shopify using a custom product metafield:

  • Go to your Shopify Admin → Settings → Custom Data → Products.

  • Create a new Metafield named: Categorie Compari.ro.

  • This will be used to assign each product its proper Compari.ro category.

configurare metafield in shopify pentru categoria compari.ro


Step 3: Assign Categories to All Products

Now it’s time to populate the Categorie Compari.ro metafield for each product:

  • Use the official Compari.ro category list to find the appropriate structure, like:
    "Casa si gradina > Pistol pentru vopsit".

  • If you’re not sure which category to use, search for a similar product on Compari.ro and copy the category path.

  • Use Shopify’s bulk edit tool to populate this metafield:

    • Filter by product tag (e.g., Tagged with: Pistoale pentru vopsit).

    • Use Bulk Edit to fill in the metafield value for all filtered products.

Tip: This can take a few hours if you have a lot of SKUs, but it’s manageable when done by product group. If you want to save time, our team can do this for you at a reduced retainer rate (not hourly on-demand). We’ll handle the data setup and the feed for you.


Step 4: Upgrade Your Plan if Needed

If your store has more than 500 SKUs (not just products, but total SKUs), go to the Plans section in the app and upgrade to the appropriate tier to avoid any feed size limitations.

alegere plan pentru feed de produse compari.ro in shopify

alegere plan pentru feed de produse compari.ro in shopify


Step 5: Create the Feed

In the app, go to the Feeds section and click Add New Feed. Use the following setup:

  • Feed Name:
    Feed Compari.ro: yourdomain.com
    (e.g., Feed Compari.ro: ecommerce-today.com)

  • Feed Run Frequency:
    1 Day

  • Feed Format:
    CSV

  • Filters:
    Product Status → Active

  • Mapping Fields:
    Add the following fields (as shown in the screenshot you provided):

    • Brand → Vendor

    • Name → Product Name

    • Description

    • Price

    • ImageUrl → Image URL

    • Identifier → SKU

    • EanCode → Barcode

    • Category → Metafield: categorie_compari_ro

    • ProductUrl → Product URL

Then click Submit.

construire feed de produse compari.ro in shopify


Step 6: Submit the Feed to Compari.ro

  • After the feed is created, go back to Feeds, find your Compari.ro feed, and click Copy Feed URL (CSV).

  • Go to https://www.compari.ro/admin/FeedUrl.

  • Paste the feed URL in the Sursa listei produselor field and hit Save.

adaugarea feed-ului de produse compari.ro din shopify


Step 7: Wait for Review

The Compari.ro support team will review your feed. They typically reply within 0–1 business days with feedback or approval.


Success Story

We’ve successfully configured feeds for dozens of stores. Here’s what one of our clients had to say:

“The installation and execution of the Compari.ro feed was a professionally delivered project, with efficiency and technical precision.
Special thanks to Mr. Stefan for his active involvement, technical expertise, and fast solutions at every stage.
His presence was a key factor in this project’s success.

Highly recommended!
Hristescu Constantin, CEO STARTOOLS SRL


Need Help?

If you’re short on time or unsure how to proceed, we’re here to help. Reach out and we’ll offer full setup assistance at our lowest retainer rate — including data formatting and feed configuration.

Let’s get your products in front of thousands of ready-to-buy customers on Compari.ro.