ITALIAN LINGERIE MEETS MODERN E-COMMERCE
The Project
Piera, a Romanian brand known for bringing the elegance of Italian lingerie to boutique stores across the country, partnered with us to migrate its website from Magento to Shopify. The project began in December 2024 to migrate the entire business from a rigid Bluegento setup to a more scalable, modern, and user-friendly Shopify architecture.
The migration included all customers, orders, products, SEO data, blog posts, and other essential assets. Our goal was to match the sophistication of their in-store experience with a seamless and intuitive online journey.
Work Delivered
- Full Migration from Blugento to Shopify
- UX & UI Design Based on Industry Best Practices
- SEO Optimization
- Loyalty Points Integration
- Advanced Klaviyo Email Automation
- Custom Shopify Development
- Shopify & eMAG Integration
Vertical / Geography
Fashion & Lingerie / Romania
The Process
Our team collaborated closely with Piera to bring their vision to life, combining a full-featured design brief with best-in-class ecommerce execution. We developed each page based on specific functional requirements and enhancements, starting with the homepage, to the product pages, collection pages, and customer account area.
What Piera.ro Says
We worked with E-commerce Today on migrating our store from Magento to Shopify, and while the process wasn’t without its challenges, their team was always on top of finding solutions. They consistently worked with us to troubleshoot and find workarounds that kept everything moving forward. Beyond the migration itself, they also helped us integrate several key apps to boost conversions and improve the overall shopping experience. Communication was solid throughout—quick responses, clear explanations, and genuinely invested in getting things right. If you’re looking for a team that knows e-commerce inside and out and won’t back down from a challenge, E-commerce Today is a great choice. A special shoutout to Andreea and Andra, who were absolute rockstars throughout the process! Thank you and looking forward to the opportunities this new website will unlock. Cheers!
Some of the unique functionalities implemented:
- Multilingual Setup: Full support for Romanian and English with seamless switching.
- “Find Your Size” Module: Custom size guide tailored to lingerie fitting needs.
- Color Variant Logic: Each product color variation is listed separately for SEO performance, yet linked as variants on product pages and quick views.
- Custom Labels & Ribbons: Based on stock, collection, and promo logic.
- Product Badging, Advanced Filtering & Mega Menu: For easier navigation and category discovery.
- Mobile-Optimized UX: Prioritized above-the-fold CTAs, fast loading, and dynamic content.
- Wishlist & Reviews: Customers can save favorite items and read/write product reviews.
- ChatBot Integration: Enhancing customer support and real-time engagement.
Website Features
- Shopify OS 2.0,
- Custom Mega Menu with promotional banners.
- Video blocks on homepage and product pages.
- Animated banners and dynamic content sections.
- AJAX layered navigation & filters,
- Product Reviews with UGC support.
- Loyalty Program Integration.
- Custom Badging for Promotions, Stock, and Collections.
Email Automation
We designed and implemented a full suite of flows using Klaviyo:
- New Subscriber
- Site Abandonment
- Browse Abandonment
- Cart Abandonment
- Checkout Abandonment
- New Customer Onboarding
Each email flow was personalized, mobile-friendly, and aligned with the brand’s elegant visual identity.
Results
The new Piera.ro Shopify store is fast, scalable, and provides a much more intuitive experience. The dynamic new design and powerful backend automation allow the Piera team to scale effortlessly while preserving the premium feel of the brand.