OPENCART TO SHOPIFY MIGRATION | APPAREL & FASHION
OUR PROJECTS
SOFIAMAN.RO
The Project
Sofiaman.ro, a well-established apparel brand, partnered with eCommerce Today to migrate from OpenCart to Shopify, enhancing design, user experience, and marketing automation. Our goal was not only to provide a seamless migration but also to implement dynamic design elements, advanced user-generated content (UGC) systems, an optimized mega menu, and a sophisticated email marketing automation structure.
Work
Migration to Shopify from OpenCart
UX Improvements with Dynamic Elements & Animations
Advanced UGC System for Image & Video Product Reviews
Modern Mega Menu Implementation
Apparel-Specific Layered Navigation (fabric, sleeve length, pant length, etc.)
Custom Color Variation Grouping to Improve SEO & Search Experience
Comprehensive Email Automation with Klaviyo (20+ automated emails)
Vertical / Geography
Apparel & Fashion
Romania / Eastern Europe
The Process
For Sofiaman.ro, we executed a structured migration to Shopify, ensuring the smooth transfer of all customer, order, and product data from OpenCart. We took this opportunity to improve the design and user experience, incorporating dynamic elements and animations to create a modern and engaging shopping environment.
To enhance customer engagement, we implemented an advanced UGC system, enabling the collection of image and video product reviews—essential for social proof and conversion optimization. Additionally, we optimized layered navigation by adding apparel-specific filters, such as fabric type, sleeve length, and pant length, making it easier for customers to find the right products.
A key SEO and UX enhancement was the custom color variation grouping system, which allows customers to easily browse different color options while ensuring that individual variations remain separate. This approach boosts search visibility and improves SEO rankings, making product discovery more effective.
Lastly, we built an advanced email automation flow using Klaviyo, covering all major pre-purchase and new customer interactions. This system includes over 20 automated emails, such as welcome emails, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customer flows, ensuring that every potential lead is nurtured automatically.
Shopify Store Design
The new Shopify store for Sofiaman.ro features a modern, responsive layout that integrates dynamic elements and animations, improving user engagement and overall site aesthetics. The addition of a mega menu and optimized filtering system has made navigation intuitive, ensuring a seamless shopping experience for customers.
Advanced Email Automation
We designed and implemented an extensive Klaviyo email automation system, covering:
-
Welcome Flow
-
Site Abandonment Flow
-
Browse Abandonment Flow
-
Cart Abandonment Flow
-
Checkout Abandonment Flow
-
New Customer Onboarding Flow
With over 20 automated email sequences, this system fully covers the pre-purchase and new customer lifecycle, helping to increase retention and conversion rates.
Website Features
Shopify OS 2.0, Dynamic UX Elements & Animations, Advanced UGC System, Mega Menu, Apparel-Specific Layered Navigation, Custom Color Variation Grouping, SEO-Optimized Product Display, 20+ Klaviyo Email Automation Flows
Conclusion
The migration from OpenCart to Shopify for Sofiaman.ro resulted in a faster, more modern, and conversion-focused online store. By leveraging Shopify’s advanced customization options, we enhanced SEO performance, user experience, and email marketing automation, creating a fully optimized eCommerce experience.
If you’re looking for an expert Shopify agency to migrate your store to Shopify or optimize your Shopify eCommerce business, contact eCommerce Today for tailored solutions.