Shopify Store Redesign & Email Automation Setup

The Project

In March 2023, VitaSupportMD, a dietary supplement company based in Paramus, New Jersey, engaged our services for a Shopify store redesign after firing their previous development agency. Following the successful redesign, they entrusted us with their email marketing and subsequently signed up for recurring e-commerce management services, including SEO and digital marketing. As a result, their website sales grew exponentially. Toward the end of the year, we began managing their marketplace presence, and in 2024, their Amazon business achieved record sales.


Shopify Store Redesign
Email Automation Setup
E-commerce Management
SEO and Digital Marketing
Marketplace Management

Vertical / Geography

Dietary Supplements
USA, International

The Process

We began by redesigning the Shopify store for VitaSupportMD, focusing on enhancing user experience and site performance. After the redesign, we implemented comprehensive email marketing automation using Klaviyo, creating flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. These email flows are designed to re-engage customers and boost retention and conversion rates.

Our efforts resulted in significant growth in both traffic and sales. Toward the end of the year, we expanded our services to include marketplace management, which led to historical highs in their Amazon sales.

Shopify Store Design

The new Shopify store for features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


eCommerce Today transformed our online business. Their expertise in Shopify redesign, email marketing, and ongoing management has significantly boosted our traffic and sales. Their professionalism, responsiveness, and dedication are truly impressive. Highly recommend their services.

Chris T., Co-founder and CEO, VitaSupportMD