Shopify Store Redesign & Email Automation Setup

The Project

Suzanne Egan Academy, an educational platform offering a range of courses, sought our expertise for a Shopify store redesign, email marketing automation setup, and SEO optimization. The collaboration aimed to enhance the website’s conversion rate, sales, and organic traffic.


Shopify Store Redesign
Email Marketing Automation Setup
SEO Optimization
E-commerce Section Development
Course Calendar and Time Booking Functionality

Vertical / Geography


The Process

To address Suzanne Egan Academy’s needs, we started with a comprehensive redesign of the Shopify store, focusing on improving user experience and site performance. We implemented extensive SEO measures to boost organic traffic and set up email marketing automation using Klaviyo.

In addition to enhancing the e-commerce section, we developed a course calendar with time booking functionality. This automation allowed new students to pay a reservation fee online and complete the payment for the course on the premises.

Throughout the project, we provided weekly updates and scheduled biweekly calls to ensure seamless communication and progress tracking.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo
Course calendar with time booking functionality
The successful redesign of the Shopify store, implementation of email automation, and SEO optimization for Suzanne Egan Academy resulted in enhanced user engagement, operational efficiency, and increased sales, setting the stage for continued growth.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


They always try to find the best solution for me when I ask for something to be added. Since eCommerce Today joined the project, they have upgraded the site’s overall look, customers have given tons of compliments, and sales have been improving every month. The team provides weekly updates and schedules biweekly calls to discuss the progress and changes.

Suzanne E., Owner