MAGENTO TO SHOPIFY MIGRATION | LUXURY INTERIOR DESIGN
OUR PROJECTS
IOOOI.RO
The Project
Ioooi.ro, a luxury interior design brand, partnered with eCommerce Today to migrate their online store from Magento to Shopify. The migration was designed to enhance site performance, lower maintenance costs, modernize the design, and implement advanced marketing tools. By selecting the right Shopify theme and app mix, we significantly reduced the need for custom coding, saving the client thousands of euros in long-term maintenance costs.
Additionally, we improved the site’s aesthetics, incorporating live, dynamic elements, such as moving text, spinning products, and sliding animations, making the shopping experience more engaging. We also implemented advanced user-generated content (UGC) features, set up cross-selling strategies to increase average order value (AOV), and built automated email flows to optimize customer retention.
Work
Magento to Shopify Migration
Site Speed Optimization (Performance Score More Than Doubled)
Cost Reduction by Minimizing Custom Coding
UX & Design Enhancements (Live, Dynamic Elements & Modern Aesthetic)
Advanced UGC Implementation
Cross-Selling Strategy for AOV Increase
Email Automation with Klaviyo
Vertical / Geography
Luxury Interior Design & Home Décor
Romania / Eastern Europe
The Process
For Ioooi.ro, we carried out a structured Magento to Shopify migration, ensuring all customer, order, and product data was accurately transferred. By carefully selecting the right Shopify theme and app ecosystem, we eliminated unnecessary custom development, leading to dramatically lower maintenance costs while improving performance and flexibility.
We also transformed the website’s UX, integrating dynamic design elements that include animated text, product spins, and interactive videos, making the site visually engaging and intuitive.
Beyond the visual and performance improvements, we introduced:
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Advanced UGC features for social proof and brand trust
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Cross-selling functionalities to increase AOV
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Automated email marketing flows in Klaviyo to optimize customer engagement
Shopify Store Design
The new Shopify store for Ioooi.ro features a sleek, modern aesthetic with dynamic elements that elevate the luxury shopping experience. The site’s speed scores more than doubled, making browsing and checkout significantly faster.
Advanced Email Automation
We implemented a Klaviyo email automation strategy, including:
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Welcome Flow
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Site Abandonment Flow
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Browse Abandonment Flow
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Cart Abandonment Flow
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Checkout Abandonment Flow
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New Customer Onboarding Flow
With over 20 automated email sequences, this system ensures that customers receive timely, personalized communication that improves retention and conversion rates.
Website Features
Shopify OS 2.0, High-Speed Performance, Cost-Effective App Integration, Dynamic UX with Live Elements, Advanced UGC System, Cross-Selling Features for Higher AOV, Email Marketing Automation with Klaviyo
Conclusion
The migration from Magento to Shopify for Ioooi.ro resulted in a highly optimized, visually engaging, and cost-effective eCommerce store. By leveraging Shopify’s flexibility, we improved performance, reduced maintenance expenses, and enhanced the overall user experience, setting the brand up for long-term success.
Looking to migrate to Shopify or optimize your Shopify eCommerce business? Contact eCommerce Today for expert guidance.
TESTIMONIAL
“Working with eCommerce-Today has been a pleasure. The team of skilled professionals is not only knowledgeable in their field but also dedicated to providing top service and support.”
Sorin G., Director