Shopify Store Redesign & Email Automation Setup

The Project

Green Olive Company, a specialty retailer, began collaborating with us in early 2022. Initially, we implemented email automation flows. Impressed with the results, the client signed on for a Shopify site redesign, followed by SEO and recurring store management services. Over two years later, our partnership remains strong, with the business experiencing consistent growth.


Email Marketing Automation Setup
Shopify Store Redesign
SEO Optimization
Recurring Store Management

Vertical / Geography

Specialty Retail
United States

The Process

We started by implementing comprehensive email marketing automation using Klaviyo, which significantly improved customer engagement. Following this success, we redesigned the Shopify store, enhancing user experience and site performance. Our SEO optimization efforts further boosted organic traffic and search engine rankings.

Additionally, we provided ongoing store management services, ensuring continuous improvement and operational efficiency. Our team maintained regular communication, providing weekly updates and scheduling biweekly calls to discuss progress and any necessary adjustments.

Shopify Store Design

Website Features:
Advanced product filtering and layered navigation
Custom pages and policies implementation
Detailed SEO integration and optimization
Enhanced website speed and performance
Comprehensive email marketing automation setup with Klaviyo
The successful implementation of email automation, Shopify store redesign, and SEO optimization for Green Olive Company resulted in enhanced user engagement, operational efficiency, and increased sales. Our ongoing collaboration continues to drive growth and success for the business.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


Working with eCommerce Today has been a wonderful experience! I was very hesitant to make changes to my website but knew it was needed. They made the process seamless. They were very professional and I was impressed with the speed that they completed the project. I will continue to work with them for future projects and highly recommend them.

Lisa M., Owner