A-TO-Z SHOPIFY STORE CREATION UX ENHANCEMENTS, UGC & SEO| FASHION & APPAREL STORE
OUR PROJECTS
DESERTBLOOM.COM
The Project
DesertBloom.com, a Western-inspired cowgirl boot brand, partnered with eCommerce Today for a complete Shopify store build based on the client’s branding requirements and mockups. Our goal was to create a high-performance, visually engaging, and cost-effective eCommerce store. By selecting the right Shopify theme and apps, we eliminated unnecessary custom coding, significantly reducing maintenance costs and saving the client thousands of euros in development fees.
Beyond development, we enhanced the store’s design, integrating dynamic live elements, sliding text, spinning product displays, and videos to create a modern, interactive shopping experience. We also implemented an advanced user-generated content (UGC) system, set up cross-selling strategies to increase AOV, and built a comprehensive email automation system.
Additionally, we worked on technical SEO and content creation, improving search rankings and brand visibility. The client was so satisfied with our work that they are now collaborating with us on an ongoing basis for SEO and eCommerce growth strategies.
Work
A-to-Z Shopify Store Creation
Cost Reduction through Theme & App-Based Functionality
UX & Design Enhancements (Live Elements, Animations, Videos)
Advanced UGC Implementation
Cross-Selling for Increased AOV
Email Automation with Klaviyo (New Subscriber, Page Abandonment, Product Abandonment, Cart Abandonment, Checkout Abandonment, New Customer Flows)
Technical SEO & Content Creation
Vertical / Geography
Western Footwear & Apparel
United States
The Process
For DesertBloom.com, we built the Shopify store from scratch, carefully aligning it with the client’s branding guidelines. To optimize cost efficiency, we strategically selected a premium Shopify theme and high-performance apps, limiting the need for custom coding. This approach reduced maintenance costs to nearly zero, ensuring that the store remains flexible and scalable without requiring ongoing development expenses.
To enhance the visual experience, we incorporated interactive animations, sliding text, spinning product images, and embedded videos, making the store dynamic and engaging. We also integrated UGC tools that allow customers to submit images and video reviews, strengthening the brand’s social proof and boosting conversions.
Shopify Store Design
The new Shopify store for DesertBloom.com is fast, visually dynamic, and built for scalability. With interactive design elements, high-quality visuals, and SEO-focused structure, it provides an immersive shopping experience while maintaining cost efficiency and ease of management.
Email Automation
Beyond the store design and functionality, we implemented a highly effective email marketing automation strategy in Klaviyo, consisting of:
- Welcome Series
- Page Abandonment Flow
- Product Abandonment Flow
- Cart Abandonment Flow
- Checkout Abandonment Flow
- New Customer Onboarding Flow
Additionally, we optimized technical SEO and content creation, ensuring that Desert Bloom ranks higher in search results and attracts organic traffic. The client has continued to work with us on a recurring basis to further refine and expand their SEO and digital marketing strategies.
Website Features
Shopify OS 2.0, Cost-Effective Theme & App-Based Setup, Dynamic UX Elements & Animations, Advanced UGC System, Cross-Selling Strategies, Email Automation with Klaviyo, SEO & Content Optimization
TESTIMONIAL
*”Ecommerce Today has been absolutely amazing! If you’re thinking about using them, don’t hesitate. I was new to eCommerce and Shopify, and they handled everything— from setup to branding, SEO, digital marketing, and automation. They’re experts in everything: fulfillment centers, affiliate programs, customer referral programs, Klaviyo, Gorgias, and beyond. Their team is incredibly efficient, keeps me updated, and delivers top-tier work. Ecomm Today is* so worth it!*****”*
https://youtube.com/shorts/LRCzZ6Y_tfI?feature=share
”
Founder, Desert Bloom