Shopify Store Optimization & Email Automation Setup -

The Project

Casa de Folklore, a vibrant eCommerce store in the UK, specializes in authentic folklore products. They sought our expertise to redesign their Shopify store and set up comprehensive email automation to enhance their online presence and customer engagement.


Shopify Store Design
Email Automation Setup

Vertical / Geography

Home & Garden / Housewares

United Kingdom / Europe

The Process

To revamp Casa de Folklore’s online store, we began with a detailed analysis of their existing site and competitor research. We then crafted a new design that reflects the rich cultural heritage of their products, ensuring a visually appealing and user-friendly interface.

We implemented a comprehensive email marketing automation system using Klaviyo, creating flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. These flows are tailored to engage customers effectively at various stages of their journey, enhancing retention and conversion rates.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


“I recently engaged with eCommerce Today Agency for assistance with my online business, and I couldn’t be more impressed with the service I received. From the initial consultation to the final implementation, the team demonstrated professionalism, expertise, and a genuine commitment to helping me achieve my goals.

The staff at eCommerce Today Agency are not only knowledgeable about the latest eCommerce trends and technologies but also highly attentive to their client’s needs. They took the time to understand my business objectives and provided tailored solutions that exceeded my expectations.

Throughout the process, communication was seamless, with regular updates on progress and prompt responses to any queries or concerns I had. Their dedication to customer satisfaction was evident at every stage, ensuring a smooth and successful project outcome.

I wholeheartedly recommend their services to anyone looking to enhance their eCommerce presence and drive results.”

Owner, Casa de Folklore UK