Husqvarna Concept Store: Complete Build from Zero


Husqvarna Concept Store: Complete Build from Zero & Email Automation Setup

The Project faced the exciting challenge of launching a completely new brand and eCommerce site. As a brand-new entity, they needed comprehensive support to define their brand, create a complete product catalog, and design their website from the ground up. Additionally, integrating the website with their physical store and setting up email automation flows were critical for their success.


Brand Definition
Product Catalog Development
Website Design
Email Automation Setup
Physical Store Integration

Vertical / Geography

Home Improvement

Romania / Eastern Europe

The Process

The new website that eCommerce Today created received positive feedback for its intuitiveness, which helped increase sales. The team maintained daily communication via email and responsively addressed all issues and changes. They boasted proven Shopify knowledge and experience.

To build from scratch, we first helped them define their brand identity and developed a comprehensive product catalog. We designed the website from the ground up, ensuring a rich, accessible, and optimized user experience. Our team implemented extensive email automation flows to engage customers effectively. We also integrated the website with their physical store to ensure a seamless shopping experience. Throughout the project, we maintained daily communication via email, promptly addressing any issues and changes.

Shopify Store Design

The new Shopify store for features a custom design that is both visually appealing and highly functional. Built on the latest technological infrastructure, the site offers an excellent mobile experience and fast load times. The team can easily update content and manage the store, providing a dynamic and engaging online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


They created a rich, accessible, and optimized website, proving their excellent knowledge and experience in this field.

Iulian S., General Manager