Klaviyo cleanup & optimization plan
Maximize your email marketing efficiency and reduce costs by optimizing your Klaviyo account.
Klaviyo account optimization
On January 14th, Klaviyo announced significant changes to its billing model. Starting February 18th,all accounts will be billed based on the number of active profilesrather than email-sending volume. This change could result in higher monthly costs for many businessesif their email lists include many inactive or disengaged profiles. However, this shift also presents an opportunity!
By optimizing your email list and focusing on engaged users,you can reduce costs, improve campaign performance, and increase overall profitability.
Our Klaviyo Cleanup & Optimization Plan is designed to help businesses adapt seamlessly to this new billing structure while reaping the benefits of a streamlined, high-performing email marketing strategy.
Optimizing your Klaviyo account ensures you:
- Reduce Costs: Eliminate inactive profiles and only pay for engaged users.
- Improve Engagement: Focus on active subscribers to boost open and click-through rates.
- Enhance Deliverability: A clean list improves sender reputation and ensures emails reach inboxes, not spam folders.
- Maximize ROI: Personalized campaigns and flows help drive more purchases and increase revenue.
- Stay Compliant: Maintain a GDPR-compliant, up-to-date email list.
- Prepare for Growth: Align with Klaviyo’s new billing structure while building a foundation for scalability.
What We Will Do
1. Audit & Analysis:Review your Klaviyo account to identify cost reduction and engagement improvement opportunities.
2. Email List Cleanup: Suppress inactive profiles and remove invalid emails using industry-leading tools.
3. Smart Segmentation:Build targeted segments as follows:
- Highly engaged customers.
- Re-engagement opportunities.
- Inactive profiles for suppression.
4. Campaign Creation: Design and execute a re-engagement campaign to win back inactive users and boost their interaction.
5. Automated Flows Setup
- Sunset Flow: Automatically suppress disengaged users to keep your list fresh.
- Winback Flow: Reignite interest among lapsed customers with personalized offers.
6. Next Steps: Assess the impact of the optimizations and recommend the most suitable Klaviyo plan tailored to your needs.
Total investment – one-time fee of $1500 $750
Email marketing
We craft and execute personalized email campaigns that resonate with your audience, driving engagement and sales.
SMS marketing
Expand your reach with targeted SMS messages. We ensure your mobile marketing is as effective as your email strategy.
Mobile push
Keep your customers informed and engaged with timely push notifications, expertly managed by our team.
Reviews
We help you collect and showcase customer reviews, enhancing trust and boosting conversions.
We are a Klaviyo Master Platinum Partner
As a Klaviyo Master Platinum Partner, we bring unparalleled expertise to help you unlock the full potential of Klaviyo. Our deep understanding of the platform, combined with our commitment to your success, ensures that your email marketing strategy is not only effective but also optimized for growth.
Partnering with us means more than just using Klaviyo—it’s about maximizing your ROI, improving customer engagement, and driving sustained growth.
Setup & migration
Seamlessly transition to Klaviyo or set up a new account with our expert guidance.
Custom email design
We create stunning, brand-aligned emails that capture attention and convert.
Strategy
Develop a targeted strategy that speaks directly to your audience with advanced segmentation.
Ongoing optimization
Continually improve your campaigns with data-driven insights and expert recommendations.
Over 100 active clients today
We’ve helped businesses across various industries transform their email marketing strategies and achieve remarkable results. Our deep expertise with Klaviyo has enabled our clients to scale their marketing efforts and drive growth.
Our latest email and retention work
All case studies
Daily send volume reached 133x the Day 1 level over a nine-day warm-up, with delivery between 95% and 100% every day.
Dr Lamia: Lifecycle Email Marketing That Protects a Luxury Brand
Domain authentication, desktop and mobile signup popups and four behavioral flows with 17 emails, plus a growth roadmap for email, CRO and SEO.
Six Klaviyo flows with 16 emails and two pop-ups, built on a brand-aligned template with full domain authentication and handed over with training.
+230% revenue from automated flows after the rebuild that began at the end of 2025, with unique opens up 180% and conversion rate up 59%.Led by operators who ran their own stores.
Stefan Chiriacescu built and exited ecommerce businesses in the US and Europe before founding eCommerce Today in 2019. He speaks about marketing automation and AI at events from Riga to Ho Chi Minh City.
“‘Wasn’t me, the AI wrote it’ is not a strategy. Humans own the outcome.”
- Specialists, all in-house
- 30+
- Languages: English, Romanian, Italian, Hungarian
- 4
- Outsourced work
- None
Free email marketing audit!
Our team of experts will analyze each of the factors that influence email marketing success. This audit can help you pinpoint issues with your send lists, your timing, your content, and so much more. We will look at the email marketing workflow and processes, infrastructure, data quality, lists and audience segmentation, performance metrics, integration. You will get one final list of recommendations, complete with snips of the problems and solutions.
- Europe
- +40 738 496 728