Shopify Store Redesign & Email Automation Setup

The Project

ELLE Intimates Australia, a leading lingerie brand, sought our expertise for a Shopify store redesign. Following the successful redesign, they engaged us for email marketing automation setup and later signed up for SEO optimization services.

eCommerce Today’s work helped the client increase their conversions and general sales. eCommerce Today responded to the client’s requirements by assigning a designer with fashion experience. eCommerce Today was flexible and efficient to work within the timeframes they initially promised.


Shopify Store Redesign
Email Automation Setup
SEO Optimization

Vertical / Geography

Lingerie, Apparel

The Process

We began by redesigning the Shopify store for ELLE Intimates Australia, focusing on enhancing user experience and site performance. After the redesign, we implemented comprehensive email marketing automation using Klaviyo, creating flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Subsequently, we optimized their SEO strategy to improve search rankings and drive organic traffic.

Shopify Store Design

The redesigned Shopify store for ELLE Intimates Australia features a modern, highly responsive theme that significantly improves the mobile experience. Built on the latest technological infrastructure, the site offers faster load times and an intuitive navigation structure. This new design ensures a seamless shopping experience and enhances customer engagement.

Email Automation

We implemented a thorough Email Marketing Automation structure for, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).


eCommerce Today gave us more than what we paid for.

Nikki S., Founder & Director, ELLE Intimates Australia