SHOPIFY STORE REDESIGN | LINGERIE STORES
OUR PROJECTS
ELLEINTIMATES.COM.AU
The Project
ELLE Intimates Australia, a leading lingerie brand, sought our expertise for a Shopify store redesign. Following the successful redesign, they engaged us for email marketing automation setup and later signed up for SEO optimization services.
eCommerce Today’s work helped the client increase their conversions and general sales. eCommerce Today responded to the client’s requirements by assigning a designer with fashion experience. eCommerce Today was flexible and efficient to work within the timeframes they initially promised.
Work
Shopify Store Redesign
Email Automation Setup
SEO Optimization
Vertical / Geography
Lingerie, Apparel
Australia
The Process
We began by redesigning the Shopify store for ELLE Intimates Australia, focusing on enhancing user experience and site performance. After the redesign, we implemented comprehensive email marketing automation using Klaviyo, creating flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Subsequently, we optimized their SEO strategy to improve search rankings and drive organic traffic.
Shopify Store Design
The redesigned Shopify store for ELLE Intimates Australia features a modern, highly responsive theme that significantly improves the mobile experience. Built on the latest technological infrastructure, the site offers faster load times and an intuitive navigation structure. This new design ensures a seamless shopping experience and enhances customer engagement.
Email Automation
We implemented a thorough Email Marketing Automation structure for Elleintimates.com.au, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.
Website Features
Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).
TESTIMONIAL
“eCommerce Today gave us more than what we paid for.”
Nikki S., Founder & Director, ELLE Intimates Australia