The Process

To address De Watère’s challenges, we initiated a comprehensive strategy that began with competitor analysis and theme and app research. We migrated all customer, order, and product data, ensuring no data loss, and perfected product data. SEO measures were implemented to maintain organic traffic, including 301 redirects and manual checks of the top indexed pages.

We integrated essential tools such as Google Search Console, Google Merchant, Bing Webmaster, 2Performant, Meta Business Manager, and Google Tag Manager. Our team also set up a comprehensive email marketing automation system using Klaviyo, including six email automation flows for both B2C and B2B customers. The project was completed within 3 months, during which we improved the website’s UX and connected the store to essential marketing services.

Shopify Store Design

The new Shopify store for De-watere.com features a modern theme that is highly responsive and offers a significantly improved mobile experience. Built on the latest technological infrastructure, the site is much faster than the previous version. The De-watere.com team now enjoys the flexibility to make changes, such as updating banners and modifying the navigation structure, without needing to rely on developers. This newfound autonomy allows for quicker updates and a more dynamic online presence.

Email Automation

We implemented a thorough Email Marketing Automation structure for De-watere.com, targeting key customer engagement points. This includes flows for new subscribers, site abandonment, browse abandonment, cart abandonment, checkout abandonment, and new customers. Each flow is designed to re-engage users at various stages of their journey, enhancing customer retention and conversion rates through personalized, timely email communications.

Website Features

Shopify OS 2.0, Bootstrap 4.0 Grid, Mega Menu, Vertical Menu, Advanced Layered Navigation, Product Swatches, Wishlist, Sticky, Free Shipping progress bar, Lookbook, Sale Notification popup, Low Stock notifications, Custom Product Tabs, Dynamic Checkout, AJAX loading for filters, pagination, sorting and search, Reviews slider, Product Page Size Charts, Mobile Optimized Design, Lazy Loading, PJPG, xerox integration, Instagram feed, Upselling & Cross-Selling, Events Calendar (where people can book courses and see available dates).