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(Beginner’s Guide)](https://ecommerce-today.com/how-to-start-a-shopify-store-in-france-beginners-guide/): Starting an e-commerce business is an exciting journey, and Shopify offers the perfect platform to bring your vision to life.... - [Holiday Gift Guide for Shopify Stores: What It Is, Why It Works, and How to Implement It Step by Step](https://ecommerce-today.com/holiday-gift-guide-for-shopify-stores-what-it-is-why-it-works-and-how-to-implement-it-step-by-step/): The holiday season is the most competitive and profitable period of the year for ecommerce. Shopify brands worldwide see their... - [A Comparison of Shopify and Magento: Which E-Commerce Platform Fits Your Needs?](https://ecommerce-today.com/a-comparison-of-shopify-and-magento-which-e-commerce-platform-fits-your-needs/): Introduction: Choosing the Right Platform for Your E-commerce Business As 2025 comes to an end, many businesses are already setting... - [Lovable.dev and the Rise of AI Builders: What Shopify Merchants Should Really Know](https://ecommerce-today.com/lovable-dev-and-the-rise-of-ai-builders-what-shopify-merchants-should-really-know/): While AI is revolutionizing the startup phase, the reality for established or ambitious e-commerce brands is that the true cost... - [Complete eMAG Marketplace Guide: Preparation and Listing Without Blockages](https://ecommerce-today.com/complete-emag-marketplace-guide-preparation-and-listing-without-blockages/): Entering the eMAG Marketplace does not start the moment you upload your first product; it begins much earlier. Most problems... - [Why Shopify Is the Best Platform for Home & Deco Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-home-deco-stores/): When it comes to selling home décor, furniture, and interior design pieces online, visuals, storytelling, and a smooth shopping flow... - [Why Shopify Is the Best Platform for Sports & Fitness Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-sports-fitness-stores/): The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or... - [6 Critical Google Ads Fixes Every Shopify Store Needs](https://ecommerce-today.com/6-critical-google-ads-fixes-every-shopify-store-needs/): For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but... - [Want to Sell Your Shopify Store? Here Are 5 Key Things Buyers Look For](https://ecommerce-today.com/want-to-sell-your-shopify-store-here-are-5-key-things-buyers-look-for/): Global e-commerce is projected to hit $4. 8 trillion by the end of 2025, and Shopify stores continue to be... - [Shopify’s 2048 Variant Limit: What It Means for Your Store](https://ecommerce-today.com/shopifys-2048-variant-limit-what-it-means-for-your-store/): Shopify’s new update has introduced a significant change for eCommerce merchants: the ability to offer up to 2,048 variants per... - [Why Shopify Is the Best Platform for Food & Drinks Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-food-drinks-stores/): The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of... - [Our Partnered Ecosystem](https://ecommerce-today.com/our-partnered-ecosystem/): Introduction & Methodology When building your Shopify store, choosing the right tech stack is crucial for smooth operations and growth.... - [How to Use ChatGPT to Run a Monthly Shopify Analysis and Build a Gameplan](https://ecommerce-today.com/how-to-use-chatgpt-to-run-a-monthly-shopify-analysis-and-build-a-gameplan/): You’re lucky. Seriously. Ten or fifteen years ago, to get the kind of clarity you can now pull from a... - [Understanding & Configuring Shopify’s Customer Events for Successful Tracking](https://ecommerce-today.com/why-shopify-events-are-essential-for-your-business-growth/): Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However,... - [Shopify B2B: With and Without Shopify Plus](https://ecommerce-today.com/shopify-b2b-with-and-without-shopify-plus/): Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified... - [Is Dropshipping Dead in 2025? Proven Tips to Build a Shopify Store That Actually Sells](https://ecommerce-today.com/dropshipping-still-profitable-in-2025/): “Is dropshipping dead in 2025? ” is a question that comes up again and again. The truth is, dropshipping is... - [The Future of eCommerce: How Shopify’s AI Checkout is Changing Online Shopping](https://ecommerce-today.com/chatgpt-instant-checkout-is-here-what-it-means-for-your-shopify-and-etsy-store/): The world of eCommerce is rapidly evolving. What was once a simple process of browsing products, adding them to a... - [Grow Your Shopify Store with Loyalty Programs and Customer Feedback](https://ecommerce-today.com/grow-your-shopify-store-with-loyalty-programs-and-customer-feedback/): When an e-commerce business first begins, acquiring new customers feels like the biggest win. However, experienced Shopify specialists know that... - [How to increase sales: Giveaway](https://ecommerce-today.com/how-to-increase-sales-giveaway/): Businesses are constantly seeking fresh ways to connect with their audience. Social media contests and giveaway have become key strategies... - [Unlock E-commerce Growth: A Guide to Tiered Pricing & Subscription Models](https://ecommerce-today.com/unlock-e-commerce-growth-a-guide-to-tiered-pricing-subscription-models/): Shopify specialists observe that many e-commerce businesses focus all their energy on customer acquisition. While bringing in new traffic is... - [How Product Recommendation Quizzes Can Boost Your Shopify Store](https://ecommerce-today.com/how-product-recommendation-quizzes-can-boost-your-shopify-store/): What Is a Product Recommendation Quiz? A product recommendation quiz is a dynamic tool designed to guide customers toward the... - [5 Best Mailchimp Alternatives for eCommerce Businesses](https://ecommerce-today.com/5-best-mailchimp-alternatives-for-ecommerce-businesses/): When setting up an online store, you don’t need much to reach your email subscribers. A welcome campaign, an order... - [How to Create a Compari.ro Product Feed Using the Essential Product Feeds App for Shopify](https://ecommerce-today.com/how-to-create-a-compari-ro-product-feed-using-the-essential-product-feeds-app-for-shopify/): If you’re a Shopify store owner looking to list your products on Compari. ro, one of Romania’s most popular price... - [Tips to Grow Customer Confidence in Your Shopify Store](https://ecommerce-today.com/tips-to-grow-customer-confidence-in-your-shopify-store/): Why Customer Confidence Matters Customer confidence is the foundation of success in e-commerce, influencing whether a visitor simply browses or... - [How to add Google Store Ratings to Shopify Stores](https://ecommerce-today.com/how-to-add-google-store-ratings-to-shopify-stores/): Store ratings play a crucial role in helping potential customers identify businesses that deliver high-quality shopping experiences. By showcasing real... - [Shopify Essentials - Themes, pricing, & migrations](https://ecommerce-today.com/shopify-essentials-themes-pricing-migrations/): Shopify is a leading e-commerce platform that allows businesses to create, manage, and grow their online stores with ease. Known... - [The Power of Marketplaces: Unlocking Global Opportunities for Online Sellers](https://ecommerce-today.com/the-power-of-marketplaces-unlocking-global-opportunities-for-online-sellers/): In today’s digital commerce landscape, online marketplaces are at the core of global retail. Platforms like Amazon, Walmart, and eBay... - [Small Brand, Big Exit: How a Niche Shopify Store Sold for Six Figures - A Real Founder’s Story](https://ecommerce-today.com/small-brand-big-exit-how-a-niche-shopify-store-sold-for-six-figures-a-real-founders-story/): One skirt. A decade of growth. And a six-figure exit. That’s the story of Samantha Hamilton, founder of Dottie for... - [Google’s New AI Ad Tools: Real Ways to Save Time and Make More Money](https://ecommerce-today.com/googles-new-ai-ad-tools-real-ways-to-save-time-and-make-more-money/): Running ads shouldn’t feel like a full-time job. Google has rolled out a suite of AI-powered tools designed to simplify... - [How A Shopify Founder Sold Her Business for Six Figures — And How You Can Too.](https://ecommerce-today.com/how-a-shopify-founder-sold-her-business-for-six-figures-and-how-you-can-too/): Thinking of selling your Shopify store? You’re not alone. Thousands of entrepreneurs are turning to Flippa, the world’s largest marketplace... - [From Keywords to Citations - The State of Ecommerce SEO in The New AI Era](https://ecommerce-today.com/from-keywords-to-citations-the-state-of-ecommerce-seo-in-the-new-ai-era/): The e-commerce landscape is experiencing its most significant transformation since the advent of online shopping. As generative AI tools like... - [Klaviyo - Omnisend - Shopify Email Comparison](https://ecommerce-today.com/klaviyo-omnisend-shopify-email-comparison/): Whether you’re planning to launch your very first online business or want to take your existing one to the next... - [Control the narrative: Shopify Knowledge Base App & AI chat that sells](https://ecommerce-today.com/control-the-narrative-shopify-knowledge-base-app-ai-chat-that-sells/): Why the Knowledge Base App is a must-use feature from Shopify Summer ’25 Shopify is turning AI from a novelty... - [Shopify Summer Editions 2025 Explained: What’s New & What’s In It for You](https://ecommerce-today.com/shopify-summer-editions-2025-explained-whats-new-whats-in-it-for-you/): Thinking about moving your eCommerce business to Shopify? Or maybe you’re already using it and wondering how to use the... - [Start selling in Europe](https://ecommerce-today.com/how-to-start-selling-in-europe/): How to start selling in Europe through Shopify and make the most of tax simplifications and why choose E. Finaxit... - [We are happy to announce that we're Officially One of the Fastest-Growing Companies of 2024!](https://ecommerce-today.com/we-are-happy-to-announce-that-were-officially-one-of-the-fastest-growing-companies-of-2024/): We are happy to announce that we’re Officially One of the Fastest-Growing Companies of 2024! We are very excited to... - [The Ultimate Guide to Boosting Shopify AOV in 2025](https://ecommerce-today.com/the-ultimate-guide-to-boosting-shopify-aov-in-2025/): Struggling to increase revenue without more traffic? The secret is boosting your Average Order Value (AOV)! Most Shopify stores focus... - [NanoFlashlights - Case Study](https://ecommerce-today.com/nanoflashlights-case-study/): Are your digital advertising campaigns not performing as well as you would like? This was also the case with our... - [Unlock Shopify’s Full Potential with Growave](https://ecommerce-today.com/unlock-shopifys-full-potential-with-growave/): As we start an online store, it may completely overwhelm us. With maintaining customer loyalty, generating referrals, and maximizing audience... - [Why Shopify Is the Best Platform for Your Apparel Store](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-your-apparel-store/): Managing an online fashion or lingerie store comes with its own set of challenges. With years of experience supporting apparel... - [Why Shopify Is the Best Platform for Your Health & Supplements Store](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-your-health-supplements-store/): Selling supplements and health products online is tough—the market is crowded, and standing out takes more than just good products.... - [How to Build a Shopify Store Without Writing a Single Line of Code](https://ecommerce-today.com/how-to-build-a-shopify-store-without-writing-a-single-line-of-code/): Understanding Self-Hosted vs. SaaS CMS Choosing the right CMS for your online store can be overwhelming. Should you go for... - [Shopify: The Best Platform for Technology Stores](https://ecommerce-today.com/shopify-the-best-platform-for-technology-stores/): Our experience speaks volumes when it comes to building Shopify stores, be it for technology, apparel brands, pet stores, etc.... - [Shopify for Makeup stores: Why does it work?](https://ecommerce-today.com/shopify-for-makeup-stores-why-does-it-work/): Nowadays, having a website isn’t sufficient. Your e-commerce store has to deliver more than just selling products. It should provide... - [Shopify Winter Editions 2025: What’s New and Why It Matters](https://ecommerce-today.com/shopify-winter-editions-2025-whats-new-and-why-it-matters/): Shopify Winter Editions 2025 is upon us and it’s clear they’ve focused on improving what already works. This isn’t about... - [Why Shopify is the Best Choice for Skincare Products Stores](https://ecommerce-today.com/why-shopify-is-the-best-platform-for-skincare-beauty-stores/): Building a successful Shopify store isn’t just about making it look good. It’s about crafting a platform that works for... - [The Power of PushOwl & Brevo: A Case Study in Boosting eCommerce Conversions](https://ecommerce-today.com/the-power-of-pushowl-brevo-a-case-study-in-boosting-ecommerce-conversions/): What Are Push Notifications? Push notifications are those quick, attention-grabbing messages that pop up on your device, whether you’re actively... - [Mastering Organic Social Posting for your eCommerce Business](https://ecommerce-today.com/mastering-organic-social-posting-for-your-ecommerce-business/): How is social media used in the present? Social media is a dynamic channel eCommerce store owners HAVE to use... - [Leveraging Affiliate Marketing & Apps on Shopify](https://ecommerce-today.com/leveraging-affiliate-marketing-apps-on-shopify/): Affiliate marketing is often overlooked by ecommerce businesses because of a lack of knowledge or preconceptions, but it can be... - [Influencer Marketing Guide for Shopify Store Owners](https://ecommerce-today.com/influencer-marketing-guide-for-shopify-store-owners/): Hey there, Shopify store owner, let’s talk about influencer marketing. You’ve probably seen brands crushing it on social media with... - [Level Up Your Shopify Store with Microsoft Advertising](https://ecommerce-today.com/level-up-your-shopify-store-with-microsoft-advertising/): Hey Shopify store owners, let’s talk about something you might be overlooking in your digital advertising strategy: Microsoft Advertising. Everyone’s... - [Shopify Transactional Emails: Tips for Engagement and Customer Trust](https://ecommerce-today.com/shopify-transactional-emails-tips-for-engagement-and-customer-trust/): A transactional email is an automated message sent after a customer takes a specific action on your website. It provides... - [Understanding Ramp-Up Campaigns in Email Marketing](https://ecommerce-today.com/understanding-ramp-up-campaigns-in-email-marketing/): What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send... - [Why Shopify is the Best Platform for Your Pet Store](https://ecommerce-today.com/why-shopify-is-best-platform-for-pet-stores/): Discover why Shopify is the best choice for pet stores, with custom solutions like mega menus, advanced filters, bundles, loyalty... - [Magento to Shopify Migration: The most common misconceptions we learned over the years](https://ecommerce-today.com/magento-to-shopify-migration-the-most-common-misconceptions-we-learned-over-the-years/): Let me know if i’m setting the stage correctly: You are getting fed up with your Magento maintenance costs and... - [Maximize Your Marketing Strategy with Gorgias and Klaviyo](https://ecommerce-today.com/maximize-your-marketing-strategy-with-gorgias-and-klaviyo/): What is Gorgias and what is it used for? Gorgias is a customer support platform tailored for e-commerce businesses. It... - [Expert Guide: How to Optimize On-Site Search for Maximum Conversions](https://ecommerce-today.com/shopify-guide-how-to-optimize-on-site-search-for-conversions/): As a leading Shopify Store Management Agency, we specialize in optimizing every aspect of our clients’ e-commerce platforms to drive... - [How to SEO Optimize Your Shopify Store with Google Search Console](https://ecommerce-today.com/how-to-seo-optimize-your-shopify-store-with-google-search-console/): As a Shopify store owner, SEO might feel overwhelming, especially with countless tools and advice available at every turn. We’ve... - [Shopify Combined Listings Walkthrough & Review](https://ecommerce-today.com/shopify-combined-listings-walkthrough-review/): As a Shopify store owner, optimizing product listings and user experience is crucial for boosting sales. Shopify’s Combined Listings is... - [Revolutionize Your Shopify Store's Communication with Aircall](https://ecommerce-today.com/revolutionize-your-shopify-stores-communication-with-aircall/): 1. Introduction In the fast-paced world of e-commerce, seamless transactions, and effective customer support are essential elements of a successful... - [The Manifest Crowns: Most-Reviewed Web Designers of 2024](https://ecommerce-today.com/the-manifest-crowns-most-reviewed-web-designers-in-2024/): eCommerce Today Named One of the Top-Reviewed Web Designers in Romania by The Manifest In the ever-evolving world of digital... - [Top 3 Email Marketing Tools for Shopify to Boost Your Sales](https://ecommerce-today.com/top-3-email-marketing-tools-for-shopify-to-boost-your-sales/): Our Top 3 Email Marketing Tools For Shopify When implemented effectively, email marketing can be a game-changer for e-commerce businesses.... - [Shopify Checkout Blocks Explained](https://ecommerce-today.com/shopify-checkout-blocks-explained/): Disclaimer – Yes, you need to be on Shopify Plus to use Checkout Blocks. 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Shopify, a popular... - [Transform Your E-commerce Customer Support with Gorgias](https://ecommerce-today.com/transform-your-e-commerce-customer-support-with-gorgias/): Introduction In the fast-evolving world of e-commerce, where customer expectations are at an all-time high, efficient and responsive customer support... - [Exciting New Features in Shopify Summer 2024 Edition](https://ecommerce-today.com/exciting-new-features-in-shopify-summer-2024-edition/): Shopify has unveiled an array of new features in its Summer 2024 Edition, designed to enhance the merchant and customer... - [3PL Solutions for Your Shopify Store](https://ecommerce-today.com/3pl-solutions-for-your-shopify-store/): For Shopify store owners, managing order fulfillment can be a complex and time-consuming task. Partnering with a third-party logistics (3PL)... - [Best Practices for Optimizing Mobile Content for Shopify in 2024](https://ecommerce-today.com/best-practices-for-optimizing-mobile-content-for-shopify-in-2024/): As mobile commerce continues to dominate, ensuring your Shopify store is optimized for mobile users is essential. A well-optimized mobile... - [Increase Shopify Sales with Tidio: Live Chat & Chatbot Integration](https://ecommerce-today.com/increase-shopify-sales-with-tidio-live-chat-chatbot-integration/): 1. Introduction In today’s world of eCommerce where every click counts and every customer interaction shapes your brand, providing exceptional... - [How to grow your Shopify Store using Push Notifications](https://ecommerce-today.com/how-to-grow-your-shopify-store-using-push-notifications/): How PushOwl Can Improve Your Marketing Strategy What are push notifications? Push notifications are short, attention-grabbing messages sent by either... - [Clutch.co: eCommerce Today is one Top 100 Fastest Growing Agencies in the World!](https://ecommerce-today.com/ecommerce-today-is-a-2024-clutch-100-winner/): In the dynamic world of ecommerce, speed is synonymous with success. eCommerce Today is thrilled to announce our latest milestone:... - [Designing for Conversion: Design Testing and Iteration](https://ecommerce-today.com/designing-for-conversion-design-testing-and-iteration/): Design your Shopify store for conversion! It would be great if we could use a checklist of what we need... - [Shopify's Winter 2024 Edition: Simplified and Expanded](https://ecommerce-today.com/shopifys-winter-2024-edition-simplified-and-expanded/): Shopify’s Winter 2024: Expanding Your E-commerce Universe Shopify has rolled out some cool new features in their Winter 2024 edition.... - [Migrating Your Store to Shopify: A Comprehensive Guide](https://ecommerce-today.com/migrating-to-shopify/): Considering migrating to Shopify? It’s a strategic and great choice! In 2023, Shopify had more than 2. 1 million people... - [Demystifying Upselling and Cross-Selling](https://ecommerce-today.com/demystifying-upselling-and-cross-selling/): In the vast landscape of e-commerce, two strategies stand out for their potential to boost sales and enhance customer satisfaction:... - [What is DMARC: A Step-by-Step Guide to Setting it Up Correctly](https://ecommerce-today.com/what-is-dmarc-a-step-by-step-guide-to-set-it-up-correctly/): New Gmail Email Authentication Requirements Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3,... - [Boost Your E-commerce Success in 2024: Why Migrating to Shopify Now Offers Unmatched Advantages for Functionality and Security](https://ecommerce-today.com/boost-your-e-commerce-success-in-2024-why-migrating-to-shopify-now-offers-unmatched-advantages-for-functionality-and-security/): Discover the unparalleled benefits of migrating your e-commerce store to Shopify in 2024. This comprehensive guide delves into how Shopify's... - [How to Find & Fix Keyword Cannibalization for Your Store](https://ecommerce-today.com/how-to-find-fix-keyword-cannibalization-for-your-store/): Keyword cannibalization it's a real challenge for e-commerce stores that happens when pages on your store compete for the same... - [eCommerce Holiday Marketing Strategies for a Merry Christmas](https://ecommerce-today.com/ecommerce-holiday-marketing-strategies-for-a-merry-christmas/): The holidays are the ultimate time to drive 2023 sales, but the online market is as crowded as a holiday... - [Selecting the Right eCommerce Subscription App: Recharge vs RecurringGo](https://ecommerce-today.com/shopify-apps/): The digital shopping world is rapidly evolving, and eCommerce subscriptions are at the forefront of this change. Unlike traditional one-time... - [Clutch Names eCommerce Today as one of the Game Changing Email Marketing Companies this 2023](https://ecommerce-today.com/clutch-names-ecommerce-today-as-one-of-the-game-changing-email-marketing-companies-this-2023/): There are a lot of companies that try different digital marketing techniques, solutions, and strategies to help build up their... - [eCommerce Today's Year-End Triumphs](https://ecommerce-today.com/ecommerce-todays-year-end-triumphs/): As the digital calendar flips its pages, we are thrilled to share the remarkable tale of our journey through 2023,... - [Unleashing E-commerce Potential in the UAE: A Guide by eCommerce Today](https://ecommerce-today.com/unleashing-e-commerce-potential-in-the-uae-a-guide-by-ecommerce-today/): Introduction: The Digital Transformation in the UAE The United Arab Emirates (UAE) has witnessed a remarkable digital transformation, particularly in... - [SEO and Content: Making Them Sing Together at eCommerce Today!](https://ecommerce-today.com/seo-and-content-making-them-sing-together-at-ecommerce-today/): Introduction Hey there, digital dreamers! Ready to dive deep into the secret sauce of successful online businesses? Well, you’re in... - [Shopify vs BigCommerce (why should you migrate to Shopify)](https://ecommerce-today.com/shopifyvsbigcommerce/): In the fast-paced world of e-commerce, choosing the right platform for your online store is a pivotal decision that can... - [Simplify the Checkout Process with Shopify's One-Page Checkout Feature](https://ecommerce-today.com/simplify-the-checkout-process-with-shopifys-one-page-checkout-feature/): Introduction to Shopify’s One-Page Checkout The digital age has revolutionized the way we shop. From physical stores to the vast... - [Maximize Visibility: Pro Tips for Optimizing Shopify Store Images for SEO Success](https://ecommerce-today.com/why-image-optimization-matters-for-shopify-stores/): In the online world, speed is the new currency! If you’re running a Shopify store, you’re already ahead of the... - [15 Proven Strategies to Optimize Your Campaigns](https://ecommerce-today.com/15-proven-strategies-to-optimize-your-campaigns/): In today’s fast-paced digital age, where communication channels are abundant, email marketing continues to shine as a powerful tool for... - [SEO Basics for Shopify: Easy Steps to Boost Your Ecommerce Visibility](https://ecommerce-today.com/improve-seo-on-your-shopify-store/): Introduction In the digital age, having an online store is not enough. You need to ensure that your store is... - [Shopify vs WordPress: Which One is Better for Your Website?](https://ecommerce-today.com/shopify-vs-wordpress-which-one-is-better-for-your-website/): In today’s fast-paced digital environment, having a solid online presence has become essential for any business, and even more so... - [Why use GitHub with Shopify + Connection Guide](https://ecommerce-today.com/why-use-github-with-shopify-connection-guide/): In today’s fast-paced digital landscape, having an efficient platform to manage code repositories and collaborate seamlessly with development teams is... - [Optimizing Your Shopify Store with Microsoft Clarity's Heat Mapping](https://ecommerce-today.com/shopify-store-optimization-with-microsoft-clarity-heat-mapping/): Using Microsoft Clarity as the heat mapping tool on your Shopify Store A web analytics tool provided by Microsoft, Microsoft... - [Self Service Returns - Shopify's newest functionality that can benefit your store](https://ecommerce-today.com/self-service-returns-shopifys-newest-functionality-that-can-benefit-your-store/): In the bustling world of 2023 online shopping, ease and convenience are key. Shopify, a leading e-commerce platform, is well... - [Shop Sales Channel App: Boost Your Sales and Expand Your Reach](https://ecommerce-today.com/shop-sales-channel-app-boost-your-sales-and-expand-your-reach/): When we talk about e-commerce in 2023, establishing a strong online presence is crucial for all businesses. Choosing the right... - [Unlock Store Success: Top Design Secrets for a Visually Captivating & Profitable Retail Space](https://ecommerce-today.com/unlock-store-success-top-design-secrets-for-a-visually-captivating-profitable-retail-space/): It might be time to give your retail space a much-needed makeover! In today’s highly competitive market, having a visually... - [Maximize your conversion rate and improve your Shopify Store potential](https://ecommerce-today.com/maximize-your-conversion-rate-and-improve-your-shopify-store-potential/): Increasing conversion rate is not something that can be done overnight, it takes continuous optimization and testing to understand what... - [Improve Your E-commerce Store with Inspired Colors and Fonts](https://ecommerce-today.com/improve-your-e-commerce-store-with-inspired-colours-and-fonts/): Improve Your E-commerce Store with Inspired Colors and Fonts: Your Guide to Finding the Perfect Branding Elements: Bringing your Shopify... - [Klaviyo vs Shopify Email: Which one is better?](https://ecommerce-today.com/klaviyo-vs-shopify-email-which-one-is-better/): One of the most important comparisons to check out when you’re running a store on Shopify is whether you should... - [Worried about your Shopify speed score?](https://ecommerce-today.com/worried-about-your-shopify-speed-score/): Read the information below to find out more! What is Shopify Speed Score? The loading time of your website is... - [Choosing an SEO Agency for your online store](https://ecommerce-today.com/choosing-an-seo-agency-for-your-online-store/): Do you want to improve your organic traffic? If you don’t know much about SEO, hiring an agency to help... --- # # Detailed Content ## Pages - Published: 2025-11-19 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/ Scale on Shopify with automation‑led growth We are a Full Service ECOMMERCE Agency SPEAK WITH AN ECOMMERCE EXPERT Trusted by brands across the US & Canada, the UK, Europe, the Middle East, Australia, and Asia. WE HELP ECOMMERCE STORES SCALE WITH HIGH PERFORMANCE SHOPIFY BUILDS, CRO & AUTOMATION-LED EMAIL MARKETING. Shopify Support CRO, Development, B2B support& International Expansion - We are your one-stop Shopify support partner! Marketing Automation Top Klaviyo, Omnisend & theMarketer agency. We help you with traditional email, automation, SMS, push notifications, loyalty, WhatsApp and more! Business Growth Paid Search and Social Campaigns Management, SEO, GEO, Affiliate Marketing support is here for you. One partner, one unified strategy for the best profitability. One Retainer. Every Skill You Need. Real Growth. Finally. Stop managing 3 agencies & freelancers. Stop training people who leave after 6 months. Get one integrated ecommerce team aligned on strategy, execution, and revenue. Full-time Specialists IN-house CoUntries OUR CLIENTS OPERATE IN Active Clients Combined Experience (years) Trusted by ecommerce brands across the US, Canada, UK, Europe, the Middle East & Australia. How We Help Ecommerce Brands Grow sINCE 2014 Speak to a shopify specialist Speak to a Klaviyo Expert Our Latest Work Most of our work is international—primarily the US & Canada, with clients in the UK, Europe, the Middle East, Australia, and Asia. We align sprints and reporting to your time zone and run English‑first projects. Delicatessen: Supporting a Business Through Its Most Active SeasonFood and Drinks, Services: Email Marketing, Subscriptions Zoomagazin. eu –... --- - Published: 2025-10-17 - Modified: 2025-11-14 - URL: https://ecommerce-today.com/email-marketing-campaign-management/ Email Marketing (Campaign Management) Turn Every Email Into a Sales OpportunityEmail is your most cost-effective channel — when done right. We design, send, and optimize your campaigns so every message contributes to revenue, retention, and brand loyalty. Why Email Marketing Still Works Reach, Retain, and Reactivate - with One ChannelYour subscribers aren’t just a list — they’re your most valuable audience. A well-run email program keeps your brand top-of-mind and drives consistent revenue without ad spend. Here’s what consistent email marketing does for your store: Keeps your customers engaged between purchases Re-activates past buyers through storytelling and offers Builds anticipation for launches and promotions Strengthens brand trust and community Provides measurable ROI with every send Email is the one channel you truly own — use it strategically. Let’s uncover what’s holding back your email growth. Get a free, data-driven email marketing audit to identify opportunities and boost your performance. No obligations. Just actionable insights. Real Results, Across Our Portfolio in email-generated revenue for our clients in 2024 Of that came from automated flowscampaigns and emails sentautomation flows optimizedHow It Works From Planning to Performance — All Managed for You   We align campaigns with your store’s sales cycles, launches, and promotions. Each campaign is sent to the right audience segment for maximum engagement. On-brand visuals and conversion-focused copy for every message. Continuous subject line, layout, and CTA testing. Transparent reporting with insights on sales, open rates, and ROI. WHAT YOU GAIN (YOUR BENEFITS)Professionally managed campaigns, week after week A predictable... --- - Published: 2025-10-15 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/store-management/ Store ManagementScale Smarter with Dedicated Shopify Store ManagementYour Shopify store deserves more than maintenance — it deserves growth. We manage, optimize, and evolve established ecommerce operations so you can focus on running the business, not the backend. Why Ongoing Management Matters Consistency Is the Secret to Continuous GrowthEven the strongest ecommerce brands slow down when strategy and execution drift apart. Ongoing management brings everything back into alignment — marketing, development, and automation working as one system. With structured management, you can: Keep your site always optimized for conversion and performance Maintain app health and data consistency Plan campaigns with a full-service team (PPC, SEO, Email, CRO) Get monthly performance reviews and strategic recommendations Focus on business growth, not operational chaos Great stores aren’t just built — they’re managed into excellence. How it works Your Store. Our Team. One Continuous Workflow. Technical, marketing, and performance review. Define KPIs, quarterly goals, and responsibilities. Daily/weekly operations handled by our cross-functional teams. Transparent reporting and data-backed improvements. WHAT YOU GAIN Peace of Mind and Predictable Growth  Fully managed store operations under one team Clear performance metrics and monthly insights Fewer blockers and faster implementation Reduced operational costs vs. multiple agencies Direct access to certified Shopify experts Your store runs smoother, faster, and more profitably — every month. Our Latest Work Here are a few examples of successful projects we’ve helped brands complete — each one with unique challenges and measurable results:FREQUENT QUESTIONSWhy choose eCommerce Today? A Full-Service Shopify Plus Partner — Trusted by Growing... --- - Published: 2025-10-15 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/shopify-app-development/ Shopify App Development Build Apps That Make Shopify Work Exactly How You Need It From custom integrations to full-featured public apps — extend Shopify’s functionality to match your business, not the other way around. Request an App Discovery Call Why Custom App Development Matters When Your Business Outgrows "Off-the-Shelf" Apps   Every Shopify store is unique — but the app store isn’t. If you’ve reached the limits of plug-and-play solutions, a custom-built app helps you automate, integrate, and innovate faster. A custom Shopify app helps you: Eliminate repetitive manual processes Connect Shopify with ERP, CRM, or fulfillment systems Launch new features that improve customer experience Own your data and reduce dependency on third-party tools Scale faster without breaking what already works Stop patching limitations — start building exactly what you need. Let’s Discuss Your App Idea ARK Crystal Website and marketing content We have a really great experience working with E-commerce today, their team is extremely pro-active and hands on. They do not only deliver the work on time, but also are reactive with how we should optimize our store, do the marketing content etc. This is exactly what we need as we have a low bandwidth and they help us save time chasing and thinking. Thank you Valentina, Paul, Andra and the team, we appreciate working with you helping our product grow and scale. How It Works From Idea to Launch — A Clear, Collaborative Process Z 1. Discovery & Scoping Define the problem, workflow, and requirements together. ... --- - Published: 2025-10-14 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/international-expansion-with-shopify/ International Expansion with Shopify Expand Your Brand Internationally with Shopify Plus Launch in new markets without reinventing your operations. Shopify Plus helps you scale across countries, currencies, and languages — while keeping one streamlined system to manage it all. Get Your Expansion Strategy Call Today Why International Expansion Matters Going Global Shouldn’t Mean Starting Over Selling internationally is an opportunity - but also a maze of logistics, taxes, language, and compliance. With the right Shopify architecture, you can reach new customers and markets while keeping a unified brand and effortless management. You’ll be able to: Launch regional stores with localized language, currency, and taxes Manage multiple domains under one central dashboard Set up international shipping and fulfillment Optimize pricing and catalog per region Maintain consistent brand experience across all markets Grow where your customers are — without multiplying your workload. Get Started with Your Expansion Strategy Call Fellow Tree Website Build Incredible Team, Seamless Experience – Highly Recommend! We couldn’t be happier with the work E-Commerce Today did for us. They built a beautiful, professional Shopify store for our product, the EZ-handle, and made the entire process smooth from start to finish. Their team truly understood our vision and translated it into a clean, high-converting site that we're proud to share. What stood out most was their attention to detail, responsiveness, and ability to simplify the complex. They handled everything—from design to backend setup—with expertise and clear communication. Thanks to them, we were able to launch with confidence. If you're... --- - Published: 2025-10-14 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/shopify-store-optimization/ Shopify Store Optimization Turn More Traffic into Revenue with Shopify Store Optimization Your Shopify store could be performing 20-30% better, but small issues in UX, speed, and structure stand in the way. We analyze how real shoppers navigate your site, identify what slows them down, and help you turn that friction into a smooth flow. Get a CRO Audit Why Optimization Matters Stop Guessing. Start Converting.   Even the best-looking store can leak conversions. Slow pages, cluttered apps, confusing UX — they silently eat your profit. Store optimization gives you clarity and control: See exactly what’s working and what’s not Improve load times and usability Streamline checkout and reduce cart abandonment Simplify apps and theme code for faster management Build a strategy that grows conversion rates month after month A focused Shopify CRO strategy reveals exactly where visitors drop off.   Let’s uncover what’s slowing your growth. Get a free, data-driven Shopify audit to pinpoint technical and UX issues affecting your store’s performance. No obligations. Just insights you can act on. Request a Store Audit Florida Sunshine Vitamins Optimization Project We work with Ecommerce Today as our trusted Shopify Experts, and they have been invaluable in helping us improve our online presence and digital strategy. From our very first meeting, they have been excellent — advising on best practices, listening carefully to our ideas, and putting them into action with precision. They truly operate as an extension of our team, providing expertise in email marketing, conversion optimization, and overall store... --- - Published: 2025-10-08 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/shopify-migration-services/ SHOPIFY MIGRATION SERVICES SEAMLESSLY MIGRATE YOUR STORE TO SHOPIFY Whether you’re moving from WooCommerce, Magento, BigCommerce, or custom platforms, our team ensures a smooth transition with no data loss, no downtime, and a store built for growth. GET YOUR FREE MIGRATION AUDIT OR TALK TO A SHOPIFY SPECIALIST Why migrate to Shopify or Shopify Plus? Move beyond platform limitations without losing what you’ve built If your current ecommerce platform feels like it’s holding you back — too slow, too complex, too expensive to maintain — it might be time to migrate. Shopify and Shopify Plus give you the freedom to scale without constant technical roadblocks. You can focus on growing your business instead of worrying about servers, plugins, or developers on standby. With the right migration strategy, you can: Preserve every product, customer, and the order history Keep and even improve your SEO rankings Improve site speed, checkout flow, and conversion rate Integrate with your existing services, ERP, WMS, PIM and marketplace sales channels Migrating doesn’t have to be risky or painful. When done right, it’s the fastest way to unlock better performance, automation, and growth. Speak with a Shopify Migration Specialist Kartik K. Migration from Magento 2 to Shopify Plus "We accomplished more in the last few months building this Shopify store than we did in the last 5 years on our old Magento store. " - Ecommerce Manager iSTYLE MENA How A migration works You shouldn’t have to guess what happens during a migration. Every step should feel... --- - Published: 2025-09-12 - Modified: 2025-09-23 - URL: https://ecommerce-today.com/selling-cross-border-in-the-eu-on-shopify-from-compliance-to-conversion/ Watch the Recording: Selling Cross-Border in the EU on ShopifyLearn how to stay compliant with EU VAT and EPR rules — and optimize your Shopify store to convert better in Germany, France, and SpainBy listening to the recording, you’ll gain clear insights into these key takeaways and main discussion points. It will help you quickly understand the most valuable information regarding: How to navigate OSS/IOSS and when VAT registration is required What EPR means for eCommerce sellers (and how to stay compliant) How to set up Shopify Markets for tax, language, and currency localization Check out UX fixes that increase trust and conversion in EU regions Klaviyo email flows that work across borders — and stay GDPR compliant It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On --- - Published: 2025-08-27 - Modified: 2025-08-27 - URL: https://ecommerce-today.com/event-registration/ It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On --- - Published: 2025-08-26 - Modified: 2025-09-05 - URL: https://ecommerce-today.com/exclusive-shopify-dinner/ Shopify x eCommerce Today: Exclusive Dinner – Bucharest 2025   An exclusive evening hosted by Shopify and eCommerce Today - connect, share insights, and explore new ways to scale your store in 2025. Hey there, eCommerce enthusiasts! Get ready for an exclusive dinner event in Bucharest in 2025! Join us for an evening filled with networking, insights, and delicious food. This is your chance to connect with fellow Shopify users and eCommerce professionals. Don't miss out on this opportunity to learn, share, and grow your online business. Event details Date: Monday, 13 October 2025 Time: 18:30 – 21:30 Location: Bucharest (venue details provided upon confirmation) Seats: Limited to 25–30 selected guests Why attend Network with peers: Meet other high-performing Shopify store owners and learn what’s working for them Learn from the source: Hear Shopify’s latest updates, features, and growth opportunities directly from their team Get tailored insights: Receive a complimentary growth audit from eCommerce Today, identifying your fastest paths to higher revenue Enjoy a curated experience: Exceptional food, fine wine, and a private setting designed for meaningful conversations Who should attend Established Shopify merchants generating €500k+ annual GMV Business owners considering migration to Shopify in the next 6 months eCommerce leaders seeking advanced strategies for scaling How to request an invite Complete the form below or reach out to Valentina by email: valentina@ecommerce-today. com Selected attendees will be contacted within 48 hours to confirm their spot. --- - Published: 2025-08-07 - Modified: 2025-08-07 - URL: https://ecommerce-today.com/contact-us/thank-you-q4/ Thank you for your interest! Your Q4 Free Checklist download link is on its way to your inbox. In the meantime, feel free to explore more ways to connect with us below. Chat with Us! +1 (646) 480-0104 +4 (073) 849-6728contact@eCommerce-Today. comCreate a TicketWe are based in Romania, within the European Union. We are making our company details public as required by law. Company name: Okiddo Bunloc SRL Company Identification Number: CIF 41613860 Company Registration Number: J8/2856/2019 We are here to talk to you between 6 AM and 4 PM GMT --- - Published: 2025-08-06 - Modified: 2025-08-25 - URL: https://ecommerce-today.com/get-ready-for-q4-with-ecommerce-today/ YOUR Q4 SUCCESS DEPENDS ON WHAT YOU DO NOW Start prepping now, not in panic mode. Get the checklist trusted by growing Shopify brands to get your holiday campaigns on track. Black Friday, Cyber Monday, and the holidays are around the corner. The brands that win in Q4 aren’t winging it. They’re working off a clear plan, with deadlines, deliverables, and decisions made well in advance. This free checklist gives you that head start. Why Q4 Will Make or Break Your YearIn this short video, Stefan (Founder of eCommerce Today) shares why Q4 is such a high-stakes window for online brands — and what you can do now to avoid last-minute pressure. Whether you’re scaling or just trying to stay ahead, you’ll walk away with a clear action pathWhy Q4 Will Make or Break Your YearIn this short video, Stefan (Founder of eCommerce Today) shares why Q4 is such a high-stakes window for online brands — and what you can do now to avoid last-minute pressure. Whether you’re scaling or just trying to stay ahead, you’ll walk away with a clear action pathQ4 2024 Broke Every Record — Are You Ready for 2025? Last year’s holiday season set new highs:There’s more competition, more pressure, and less room for error. Brands that planned early won big. This checklist is the first step. We’re Not Just Trusted - We’re CertifiedWe're proud partners of the platforms that power high-performing online brands. What Our Clients SayHere are just a few of the brands that... --- - Published: 2025-04-02 - Modified: 2025-09-18 - URL: https://ecommerce-today.com/deck-requests/ It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On --- - Published: 2025-02-12 - Modified: 2025-09-18 - URL: https://ecommerce-today.com/ecommerce-today-shopify-meetup-2025/ It’s not hard to be successful with eCommerce. It is, however, much easier to fail due to poor guidance. You need the right information, in the right format from a reliable, expert partner. As Seen On --- - Published: 2025-01-22 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/klaviyo-cleanup-optimization/ Klaviyo Cleanup & Optimization PlanMaximize your email marketing efficiency and reduce costs by optimizing your Klaviyo account. Klaviyo Account Optimization On January 14th, Klaviyo announced significant changes to its billing model. Starting February 18th, all accounts will be billed based on the number of active profiles rather than email-sending volume. This change could result in higher monthly costs for many businesses if their email lists include many inactive or disengaged profiles. However, this shift also presents an opportunity! By optimizing your email list and focusing on engaged users, you can reduce costs, improve campaign performance, and increase overall profitability. Our Klaviyo Cleanup & Optimization Plan is designed to help businesses adapt seamlessly to this new billing structure while reaping the benefits of a streamlined, high-performing email marketing strategy. Optimizing your Klaviyo account ensures you: Reduce Costs: Eliminate inactive profiles and only pay for engaged users. Improve Engagement: Focus on active subscribers to boost open and click-through rates. Enhance Deliverability: A clean list improves sender reputation and ensures emails reach inboxes, not spam folders. Maximize ROI: Personalized campaigns and flows help drive more purchases and increase revenue. Stay Compliant: Maintain a GDPR-compliant, up-to-date email list. Prepare for Growth: Align with Klaviyo’s new billing structure while building a foundation for scalability. What We Will Do1. Audit & Analysis: Review your Klaviyo account to identify cost reduction and engagement improvement opportunities. 2. Email List Cleanup: Suppress inactive profiles and remove invalid emails using industry-leading tools. 3. Smart Segmentation: Build targeted segments as follows:... --- - Published: 2024-08-15 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/klaviyo-email-marketing/ EMAIL MARKETING In today’s digital landscape, effective communication is essential for building strong customer relationships. We specialize in helping businesses like yours unlock the full potential of email marketing. By partnering with Klaviyo, a leading platform, we empower you to create personalized, impactful campaigns that drive sales and foster loyalty. Why Klaviyo? Klaviyo isn’t just another email marketing platform—it's a data-driven powerhouse that empowers businesses to create hyper-personalized marketing experiences. Join over 151,000 businesses in more than 80 countries who trust Klaviyo to power their marketing. With Klaviyo’s robust platform and our agency’s expertise, we help you create powerful customer experiences across multiple channels—all from one platform. Email Marketing We craft and execute personalized email campaigns that resonate with your audience, driving engagement and sales. SMS Marketing Expand your reach with targeted SMS messages. We ensure your mobile marketing is as effective as your email strategy. Mobile Push Keep your customers informed and engaged with timely push notifications, expertly managed by our team. Reviews We help you collect and showcase customer reviews, enhancing trust and boosting conversions. Klaviyo vs Others We have experience working with a wide range of marketing platforms, each with its own strengths and unique capabilities. However, when it comes to email marketing, Klaviyo offers specific advantages that make it a preferred choice for many businesses. Here’s what makes Klaviyo stand out: Klaviyo excels in transforming your data into actionable insights. Its seamless integration with eCommerce platforms and CRM systems ensures that you can harness every piece... --- - Published: 2024-07-19 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/ecommerce-managed-services-subscriptions/ eCommerce Managed Services SubscriptionsAll the expertise and support your online business needs, with a dedicated Account Manager to streamline your growth. The ChallengesRunning an eCommerce business requires specialized skills, but building an in-house team is expensive. Using multiple agencies often fails due to poor communication, leaving clients to manage and mediate between different parties, causing inefficiencies and stress. Our Innovative SolutionWe provide all necessary eCommerce support under one roof. A dedicated Account Manager ensures seamless communication and task management, handling both proactive improvements and reactive requests, allowing clients to focus on growth and success. Our subscriptionsWith all subscriptions, you will get: A Dedicated Account Manager: Ensures streamlined communication and efficient task completion, focusing on growing your business. Full Access to Our Expert Team: Specialists in Email Marketing, SEO, SMM, Graphic Design, UX, CRO, Content Creation, Catalog Management, Marketplace Management, and eCommerce Consulting & Strategy. $900 / month "We get more done with this plan than a typical full-time employee in a few months. Companies using this have an edge over their competition! "   Features 20 hours per month 2 x 30-minute calls per month Focusing on tasks that have the most impact on short-term Plan mostly used by start-up businesses that are looking to build momentum$1,500 / month"It’s your call but our clients typically cover email marketing and SEO entirely and have time to spare within this plan. It’s so efficient! "   Features 40 hours per month 4 x 30-minute calls per month Work on tasks that impact... --- - Published: 2024-05-28 - Modified: 2025-05-24 - URL: https://ecommerce-today.com/our-services/search-engine-optimization/ SEARCH ENGINE OPTIMIZATIONSEO is an ongoing journey, combining technical optimizations, keyword research, and consistent content creation. It’s not an overnight success story, but the results are worth the effort. Clients who invest in SEO often see their search rankings improve dramatically—from 100+ to the top ten in just a few months. By focusing on SEO, you can enhance your Shopify store’s visibility, attract more organic traffic, and boost sales. Start your SEO journey today and watch your store climb the search rankings. Better Results You’ll see how your invest in full SEO packages results in real financial returns. Increase Conversions Count on our proven monthly SEO packages to boost your business's conversion rates.  Securing Great ROI We aim to increase your bottom line by driving more conversions for your business. Performance Specialists Access a team of experts dedicated to providing the guidance you need. Meaningful Reports Make data-driven decisions to grow your business with our clear and actionable reports, ensuring all your hard work pays off. Technical Audit & Fixes This plan is designed to help Shopify store owners identify and fix existing technical issues on their websites. The objective is to ensure that your site is optimized for search engines and has a strong foundation for future SEO efforts. Our services include: Research: Data gathering from the client, competitor analysis, keyword gap identification, and keyword planning. Google Search Console, Google Analytics, Bing Webmaster Tools: Verification, creation, and optimization as necessary. Sitemap: Verification, creation, optimization if necessary, and submission to... --- - Published: 2024-02-20 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/open-position-graphic-design/ Intermediate/Senior Graphic DesignerWho is eCommerce Today We are a team of 24 people. We all work remotely from Romania. We support eCommerce businesses with everything they need from Store Management Tasks (day-to-day catalog work, optimization, and maintenance), to Online Marketing Tasks (Email, Digital, and Social) to App Development (Shopify Apps to be more precise), to Consulting Services. Our clients vary from small businesses (sales up to $2mil/year) to multinational corporations (sales +$1billion/year). This year we are merging with EpicStrategies. us and are becoming an international marketing agency. You will have over 100 colleagues spread across the US and Europe. Role Overview We are seeking a talented and experienced Senior Graphic Designer with a strong background in eCommerce to join our creative team. This role is ideal for a creative professional who is passionate about designing compelling visuals that drive engagement and sales across digital platforms. The Senior Graphic Designer will play a pivotal role in shaping the visual identity of our clients' brands, from conceptualization to execution, ensuring consistency and excellence across all marketing and digital touchpoints. Key Responsibilities Brand Development: Collaborate with clients to develop and refine their brand identity, ensuring visual consistency across all digital and print media. Creative Strategy: Work closely with the marketing and development teams to create cohesive and innovative visual strategies that align with business goals and enhance user experience. Digital Design: Design a wide range of digital assets, including website graphics, email marketing templates, social media content, and digital ad campaigns. Project Management:... --- - Published: 2024-02-12 - Modified: 2024-02-12 - URL: https://ecommerce-today.com/contact-us/thank-you/ THANK YOU! Thank you for your message. We will get back to you within 1 business day. In the meantime, you can find more ways to reach us below. Chat with Us! +1 (646) 480-0104 +4 (073) 849-6728contact@eCommerce-Today. comCreate a TicketWe are based in Romania, within the European Union. We are making our company details public as required by law. Company name: Okiddo Bunloc SRL Company Identification Number: CIF 41613860 Company Registration Number: J8/2856/2019 We are here to talk to you between 6 AM and 4 PM GMT --- - Published: 2024-01-10 - Modified: 2024-06-13 - URL: https://ecommerce-today.com/referrals-affiliate-program/ We are a full service JOIN OURREFERRAL PROGRAMEmpower Your Network, Earn with Every ReferralSTART EARNINGDesigned for businesses and individuals alike, our program offers you a unique opportunity to earn by referring clients to our expert eCommerce Managed Services. Whether it's a one-time project or a recurring engagement, each successful referral brings you a rewarding commission. Join us in driving eCommerce success and reap the benefits of your network. We specialize in providing top-tier eCommerce Store Management Solutions. Our services are tailored to help online stores maximize their potential, offering everything from custom Shopify design to advanced email marketing strategies. Our Referral & Affiliate Program is an excellent way for you to monetize your network. By referring clients to us, you can earn a substantial commission, turning your connections into a profitable venture. For every new client you refer to us for one-time projects, such as website setups or redesigns, you'll receive a 10% commission on everything that is paid by the client for that project. This is our way of saying thank you for introducing new business to us. If your referral leads to a recurring project, like ongoing email marketing management, you'll earn an additional 10% commission on monthly billings, starting from the third month and continuing for six months. It's a steady income stream that rewards you for long-term client engagements. Joining our Referral & Affiliate Program is simple. Fill out the contact form on this page to apply. Once approved, you'll receive all the necessary tools and... --- - Published: 2023-12-12 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/pricing-packages/ Your eCommerce Foundation From Small Startups to Global Enterprises, each eCommerce business needs these TWO things:Get started with both website optimization and email marketing automation fundamentals and get a 25% discount* *Terms & Conditions apply+ Competitor Analysis, Theme & Apps Research+ Install New Theme/updated theme version+ Configure Theme Settings+ Optimize and implement Logo and Favicon+ Build and implement Homepage on the new theme version+ Build and implement Collection Page Layout on the new theme version+ Build and implement Product Page Layout on the new theme version+ Go through Google Analytics, Google Search Console, Bing Webmaster Tools+ Build/adapt custom pages to the new theme (About us, Benefits, Sizing, etc)+ Apps Review and Cleanup+ Launch new theme/updated versionAccount setup/integration with your websiteDomain technical setup (DNS Server Settings)Create BlueprintCreate 6 Automation Flows with 16 Emails as follows: 1. Newsletter subscriber flow - two popups, three emails - the target of this flow is to capture email addresses from new visitors and help them to become new customers by incentivizing their first orders - structure, sample content2. Site Abandonment - one email about the brand, showcasing your best selling product (help win confidence)3. Browse Abandonment - two emails about the product they abandoned and more information about the brand, and the story - help gain the visitor's confidence4. Cart Abandonment: three emails with an incentive to get the user to complete checkout5. Checkout Abandonment: three emails with an incentive to get the user to complete the checkout6. New Customer Flow - four emails: two... --- - Published: 2023-03-30 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/sections/ We are a full service ECOMMERCE SERVICES AgencyWe run and consult eCommerce and Retail Stores. Learn from our experience. Leverage our human resources. What we doExcepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text. Generating New Ideas. Solving Big Problems Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis. Why we are differentWe are not just Agency Owners - we are also eCommerce Business Owners. We understand the best of both worlds and are using this knowledge to make it easier for our clients to get better resultsOur Latest WorkExcepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed... --- - Published: 2023-02-16 - Modified: 2024-08-01 - URL: https://ecommerce-today.com/conferences/ Our Services We’re eCommerce solution experts. We offer complete but personalized services. We focus on delivering rapid growth. Your designated team of ecommerce experts Over the last 11 years, we have worked with 300+ businesses, mostly from the US and Europe, successfully helping them to optimize and/or run their eCommerce and Retail operations. Tailored Services To Match Your Requirements From complete website build to theme customization, from store migration and catalog management to app development, we are certified Shopify 5* Experts. ⭐⭐⭐⭐⭐In the last years, our focus switched from Magento to Shopify and we've been heavily involved with Shopify Stores while actively helping 100+ Shopify store owners with various Shopify-related issues. The beauty of Shopify is that most functionalities do not require custom development work and we guide our clients to the easiest, less expensive, most reliable solution while avoiding custom development. In order to have a successful Shopify Store you need to follow the next steps: 1. solid foundation – a sturdy, feature-rich, responsive website that respects today’s best practices2. sales funnels – email automation with new subscriber flow (2 popups, 3 emails), abandonment flows (site, browse, add to cart, checkout – 10 emails), new customer flow (3-4 emails to drive a second sale), repeat customer flows (2 emails to build the brand), UGC flow (to generate reviews), replenishment flows and more3. push traffic to the site and continuously work to optimize (by doing weekly checks of google analytics and working towards driving the conversion rate up, the bounce... --- - Published: 2022-06-13 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/essential-search-optimization-privacy-policy/ Privacy Policy – Essential Search Optimization Shopify App One of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by eCommerce Today and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. We don’t ask you for personal information unless we truly need it. We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights. We don’t store personal information on our servers unless required for the ongoing operation of our site or app. This Privacy Policy applies only to our online activities and is valid for visitors to our website and users of our apps with regard to the information that they shared. This policy is not applicable to any information collected offline or via channels other than this website or eCommerce Today's apps. Consent By using our website or apps, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send... --- - Published: 2022-05-18 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/magento-resources/ Guides FOR MAGENTO STORESNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! --- - Published: 2022-05-18 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/guides-for-ecommerce-marketplaces/ Guides for eCommerce MarketplacesNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! --- - Published: 2022-05-18 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/guides-for-ecommerce-business-that-have-a-retail-location/ Guides for eCommerce Business that have a retail locationNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! --- - Published: 2022-05-18 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/ecommerce-operations-tips-tricks/ eCommerce Operations Tips & TricksNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! --- - Published: 2022-05-18 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/social-media-guides-for-ecommerce/ Social Media Guides for eCommerceNeed Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! --- - Published: 2022-05-04 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/services-refund-policy/ Refunds Policy Thank you for visiting and considering using services provided by eCommerce Today. Following are the terms and conditions that constitute our Services Refund Policy. 1. General Refunds Policy Typically our services contracts specify that payments are to be made once the client accepts the work. Once work has been accepted we issues our invoices and the clients pay. For this reason we do not accept refund requests. 2. Types of services We offer one-time services and recurring services. One-time services are delivered within the agreed timeframe specified in the services contract. Unless stated otherwise in the services contract, once the work has been accepted by the client we issues our invoice, the client pays and no refunds are possible. Recurring services are delivered over the course of a month as agreed up in the services contract. Unless stated otherwise in the services contract, we issues our invoices at the beginning of the month for the work done in the previous month, the client pays and no refunds are possible. Upfront payments are not refundable. --- - Published: 2022-05-04 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/informatii-privind-siguranta-datelor-clientilor/ Web Site Terms and Conditions of Use 1. Terms By accessing this website,   Protectia privind sfera privata in timpul procesarii datelor personale, precum si securitatea tuturor datelor de afaceri reprezinta o preocupare majora pentru SC OKIDDO BUNLOC SRL (denumita in continuare “https://ecommerce-today. com “, “Noi” sau alte derivate prin conjugare), pe care o luam in considerare in desfasurarea afacerilor. Protectia datelor si securitatea informatiilor constituie o parte integranta a politicii noastre corporative. Pentru aceasta, ne ingrijim sa procesam datele dvs. personale in conformitate cu principiile stabilite in legislatia privind protectia datelor in vigoare in Romania, inclusiv Regulamentul (UE) 2016/679 privind protectia persoanelor fizice in ceea ce priveste prelucrarea datelor cu caracter personal si libera circulatie a acestor date (“GDPR”). In conformitate cu prevederile GDPR – in vigoare din data de 25 mai 2018, datele personale reprezinta orice informatie referitoare la o persoana fizica identificata sau identificabila; in acest sens, o persoana identificabila este acea persoana care poate fi identificata direct sau indirect, in special prin referire la un numar de identificare sau la unul sau mai multi factori specifici identitatii sale fizice, psihologice, mentale, economice, culturale sau sociale. Aceasta politica de confidentialitate face referire la datele personale ale clientilor nostri, partenerilor de afaceri, altor persoane care ne contacteaza si care ne viziteaza si ale reprezentantilor acestora, potentiali angajati si se aplica tuturor datelor colectate prin intermediul site-ului nostru web, www. ecommerce-today. com precum si a tuturor celorlalte date personale pe care le colectam prin e-mail sau prin alte contacte... --- - Published: 2022-05-04 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/service-delivery-policy/ Shipping Policy Thank you for visiting and considering using services provided by eCommerce Today. Following are the terms and conditions that constitute our Service Delivery Policy. 1. Types of services We offer one-time services and recurring services. One-time services are delivered within the agreed timeframe specified in the contract. Recurring services are delivered over the course of a month as agreed up in the services contract. All services get invoiced at the end of the contract, once the services have been implemented unless stated otherwise in the services contract. 2. Average Delivery times Unless stated differently and agreed to by the client we typically deliver services as follows: New Shopify Website: 4-6 weeks Shopify Website Theme: 3-4 weeks Email Automation Fundamentals Setup: 2-3 weeks Brand Style Guide: 1-2 weeks --- - Published: 2022-05-03 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/essential-product-feeds-privacy-policy/ Privacy Policy – Essential Product Feeds Shopify App One of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by eCommerce Today and how we use it. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. We don’t ask you for personal information unless we truly need it. We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights. We don’t store personal information on our servers unless required for the ongoing operation of our site or app. This Privacy Policy applies only to our online activities and is valid for visitors to our website and users of our apps with regards to the information that they shared. This policy is not applicable to any information collected offline or via channels other than this website or eCommerce Today's apps. Consent By using our website or apps, you hereby consent to our Privacy Policy and agree to its terms. Information we collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send... --- - Published: 2022-03-29 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/open-positions/ Junior/Middle Level eCommerce Marketing SpecialistWho is eCommerce Today We are a team of over 30 people. We all work remotely in Romania and we have collaborators across Europe, South America and Asia. The work we're doing varies greatly, from Store Management Tasks (day-to-day catalog work, optimization, and maintenance), to Online Marketing Tasks (Email, Digital, and Social) to App Development (Shopify Apps to be more precise), to Consulting Services. Our clients vary from small businesses (sales up to $2mil/year) to multinational corporations (sales +$1billion/year). What are we looking for Happy, positive, energetic people that have Excellent English-speaking skills with some degree of experience in commerce (ideally eCommerce) and sales. Having worked in eCommerce/sales is definitely a good advantage but not having this experience is not a deal-breaker. What is more important is having a fantastic desire to learn eCommerce, having a positive, can-do attitude, being a team player, and being a quick learner. If you know any of the following that will definitely help: Excel: VLOOKUP, MERGE, IF, etc Image Processing Tools: Photoshop, Gimp, Canva, etc Google Tools: Analytics, Ads, Search Console, Merchant, etc eCommerce CMSes: Shopify, Magento, WordPress, etc Social Marketing: Facebook, Instagram, TikTok, Snapchat, etc Email Marketing Services: Klaviyo, MailChimp, etc Frontend Development (HTML, CSS, Liquid) What are we offering We offer working contracts with undetermined periods and a standard 3 months probation period. A flexible working schedule, a healthy and happy working environment. 100% remote work Meal tickets Paid Time Off on your birthday Gift cards on Christmas... --- - Published: 2022-03-23 - Modified: 2024-10-24 - URL: https://ecommerce-today.com/our-design-work/ This is our portfolioCreative Design projectsGet familiar with our work in order to understand our design skills and abilities. Clean, quality designs that always prioritize usability and best practices. What we create Our Email design work Email marketing allows your company to reach clients: engage and interact with your target audience in a personalized manner while also increasing revenue at a low cost. Simple, effective, visual, eye-catching design can have a major impact on the click-through rate. "Creativity can solve almost any problem. " - George Lois, prolific advertising communicator of our time Our web design work A good website design directs your users’ view and tells them where they should look. Your website’s design can assist consumers identify buttons and clickable elements, bring attention to unique deals and highlight calls to action. All of these factors can influence users to do the behaviors you desire. "If you don't give the market the story to talk about, they'll define the brand's story for you. " - David Brier, brand identity expert, designer & speaker Brand Guide A brand guide establishes procedures and shows how your brand may be communicated to present and future customers in your target market. You can communicate a consistent brand identity across all platforms by having a set of rules and guidelines. How to use the logo Story & Mission Symbolism Logo design Color Codes Fonts Our graphic design work Graphic Design helps to create a professional brand image which is the core ingredient in your... --- - Published: 2022-03-22 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/graphic-design-portfolio/ Design Our Work Showcasing some of our design examples for inspiration. Feel free to reach out to our creatives for assistance! WEB Design A good website design directs your users' view and tells them where they should look. Your website's design can assist consumers identify buttons and clickable elements, bring attention to unique deals and highlight calls to action. All of these factors can influence users to do the behaviors you desire. Email Design Email marketing allows your company to reach clients: engage and interact with your target audience in a personalized manner while also increasing revenue at a low cost. Graphic Design Graphic Design helps to create a professional brand image which is the core ingredient in your consumer's perception of trust and credibility. Brand Kits & Style GuidesA brand guide establishes procedures and shows how your brand may be communicated to present and future customers in your target market. You can communicate a consistent brand identity across all platforms by having a set of rules and guidelines. --- - Published: 2022-03-16 - Modified: 2025-07-31 - URL: https://ecommerce-today.com/our-services/ OUR SERVICES We're eCommerce Experts Here to help your Store GrowIn the last 11 years, we have worked with 300+ businesses, mostly from the US and Europe, successfully helping them to optimize and/or run their eCommerce and Retail operations. eCommerce Success in 3 Easy Steps1. eCommerce Excellence Build a sturdy, feature-rich, and responsive website that adheres to today's digital best practices, ensuring your site not only attracts visitors but keeps them engaged. 2. Sales Funnels Mastery Harness the power of email marketing automation to nurture your leads effectively, turning prospects into loyal customers with personalized, targeted communication. 3. Drive Traffic Elevate your online presence with our targeted SEO strategies and meticulously crafted paid advertising campaigns, designed to drive quality traffic to your site. Tailored Services To Match Your NeedsFrom complete store build to theme customization, from store migration and catalog management to app development, we are certified Shopify 5* Experts. ⭐⭐⭐⭐⭐In the last years, our focus switched from Magento to Shopify and we've been heavily involved with Shopify Stores while actively helping 100+ Shopify store owners with various Shopify-related issues. The beauty of Shopify is that most functionalities do not require custom development work and we guide our clients to the easiest, less expensive, most reliable solution while avoiding custom development. Whether you need help with task-based issues or need someone for ongoing support, we will make sure to offer outstanding service! From regular SEO Auditing to implementation, optimization, and fixes, our team of experts will work to address issues,... --- - Published: 2022-03-02 - Modified: 2025-05-24 - URL: https://ecommerce-today.com/shopify-store-management-services/ Shopify Agency Store Management servicesOver the last 11 years, we have launched, consulted, or offered staff support services to 300+ eCommerce companies from N. America and Europe across a wide range of verticals: fashion, beauty, sports, home & garden, automotive, pet stores, toys, hand-made goods and more. Certified Shopify expertsIn recent years, we’ve shifted our focus from Magento and have supported over 100 online stores with various challenges on Shopify. From full store setups and theme customizations to migrations, catalog management, and app development, our certified 5-star experts are here to help you grow your business. One major advantage of this platform is that most functionalities are built-in, minimizing the need for custom development—making it a smart choice for many businesses. A sturdy, feature-rich, responsive website that respects today’s best practices Email automation with new subscriber flow (2 popups, 3 emails), abandonment flows (site, browse, added to cart, checkout – 10 emails), new customer flow (3-4 emails to drive a second sale), repeat customer flows (2 emails to build the brand), UGC flow (to generate reviews), replenishment flows and more To the site and continuously work to optimize (by doing weekly checks of google analytics and working towards driving the conversion rate up, the bounce rate down, the exit rate down) 1. Website build or redesignWith the store management services, our Shopify Agency can help you build your store from scratch and assist you every step of the way: Product Data Gathering: from SEO optimized content: titles & descriptions to... --- - Published: 2022-03-02 - Modified: 2025-07-09 - URL: https://ecommerce-today.com/3rd-party-marketplaces/ MarketplacesBoost Your Visibility and Sales with our Marketplace Services!   Marketplaces are online platforms where multiple third-party sellers list and sell their products. These platforms attract millions of buyers daily, offering a vast opportunity for your business to reach new customers and grow your brand. Examples include Amazon, eBay, Walmart, Etsy, and many more! With more than 13 years of experience working with marketplaces, we can help you get started every step down the line. Listing your catalog on multiple platforms increases your visibility to millions of potential customers. We offer an A-Z Technical Catalog Setup that offers you enhanced visibility, leading to higher traffic, more customer engagement and ultimately, greater sales. We research Regional and International Marketplaces that will accommodate your product catalog and provide you with multiple revenue streams, managed directly through your Online Store! Whether your products are niche or mainstream, there’s a marketplace tailored to your target audience, ensuring you capture sales from various sources. Through our experience with multiple integration solutions, we offer you efficient methods of preparing and synchronizing your product catalog to your desired Marketplaces. Existing Account Auditing: Thoroughly analyze the settings, catalog, and health of your existing Marketplace accounts and develop an action plan based on your business needs. Targeted Marketplace Expansion: Identify new marketplaces tailored to your product catalog, and understand the target audience, competitive landscape, and product attribute needs for your catalog. Marketplace Integration Preparation: Structure the product data to meet marketplace requirements, standardizing and aligning your store’s information with... --- - Published: 2022-03-02 - Modified: 2025-07-09 - URL: https://ecommerce-today.com/digital-advertising/ DIGITAL ADVERTISINGDigital Advertising With so many options out there, it is difficult to know what platforms will perform best and which are not suited for your business. We strongly recommend having a well-planned online marketing strategy that ties together a variety of digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like PPC, Local Services ads, Display Advertisements, Retargeting and social media must be tested and optimized. Search: Text ads on Google search results Display: Image ads on websites or on Gmail Video: adding necessary product data Shopping: Product listings on Google Smart: Simplified automated ads on Google and across the web Local: Drive customers to a physical location Image Ads: Use single images to advertise your brand, products and services Video Ads: Use videos to advertise your brand, products and services Carousel ads: Feature a series of images or videos that users can swipe through Collection ads: Showcase products directly from your product catalog Explore ads: Explore ads allow businesses to be shown alongside culturally relevant and trending content Shopping ads:Take users directly to a product description page within the Instagram app and allow them to purchase Expanded Text: Text ads on Bing search results Dynamic Search: Automatically targeted expanded text ads Smart Search: Advanced expanded text ads Audience Ads: get additional high-quality traffic from non-search placements such as ads placed within articles, are engaging for users, integrate naturally into page content, and deliver visually rich ads... --- - Published: 2022-03-02 - Modified: 2025-08-26 - URL: https://ecommerce-today.com/email-marketing/ Email & SMS marketingEmail & SMS Marketing - Automation & Campaigns The importance of email marketing for an eCommerce store is crucial. It is one of the best marketing methods for increasing conversion and delivering a high return on investment (ROI). Email marketing continues to outperform other marketing channels by a long shot: for every $1 spent, you can expect an average of $45 in return. That is an ROI (Return On Investment) of 4500%! (Statista, 2021) eCommerce-Today is an email marketing agency that delivers email strategy, email automation & campaign management, and email audits. With 11+ years of experience, building marketing campaigns for a large variety of eCommerce verticals, we can help your business grow, automate, and optimize through digital marketing. Increased competition and new consumer expectations have made customer acquisition much harder and more expensive since COVID started. On core Facebook (excluding FAN), CPMs (Cost per 1,000 impressions) rose 47% in Q3 2021 versus Q3 2020—and +33% versus Q3 2019, according to data provided by performance marketing agency Tinuiti. On Instagram, CPMs increased 32% versus Q3 2020 and 23% versus Q3 2019, per Tinuiti data So prior to investing in ads, it is important you have your sales funnels properly set up and optimized in order to maximize conversion rate. A recent study showed that less than 15% of eCommerce stores out there are NOT properly implementing automated, personalized emails. Setting this up would definitely offer a competitive advantage to your store! We Integrate Our Work With Your... --- - Published: 2022-03-01 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/help-ukraine/ Offer a helping hand to Ukraine In these times it is important to help those who are on the path of war. The times are uncertain and any moral and material support matters. How can you get involved from anywhere in the world The National Bank of Ukraine has opened a special account to raise funds for the Ukrainian Army. Anyone from any country can donate! The account is multi-currency. It is opened for transfers of funds from international partners and donors, any person as well as from Ukrainian business and citizens. For donations in USD: SWIFT Code NBU: NBUA UA UX JP MORGAN CHASE BANK, New York SWIFT Code: CHASUS33 Account: 400807238 383 Madison Avenue, New York, NY 10179, USA Bank account: UA843000010000000047330992708For donations in GBP: SWIFT Code NBU: NBUA UA UX Bank of England, London SWIFT Code: BKENGB2L Account: 40000982 Threadneedle Street, London EC2R 8AH, UK Bank account: UA843000010000000047330992708For donations in EUR: SWIFT Code NBU: NBUA UA UX DEUTSCHE BUNDESBANK, Frankfurt SWIFT Code: MARKDEFF Account: 5040040066 IBAN DE05504000005040040066 Wilhelm-Epsteinn-Strabe 14, 60431 Frankfurt Am Main,Germany Bank account: UA843000010000000047330992708Для зарахування коштів у національній валюті: Банк: Національний банк України МФО 300001 Рахунок № UA843000010000000047330992708 код ЄДРПОУ 00032106 Отримувач: Національний банк УкраїниHow to help UNICEF’s work with children in Ukraine CONFLICT IN UKRAINE. 7. 5 million children are at risk and need your help now. People in Ukraine need help now DONATE NOW TO HELP US PROVIDE VITAL AID TO PEOPLE DURING THIS DIFFICULT TIME! How can you get involved as a... --- - Published: 2022-02-26 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/ecommerce-store-management/ eCommerce Store ManagementYour eCommerce Team Running a successful eCommerce business means daily, weekly and monthly optimizations and constant efforts to stay active on all sales channels. Hiring one person or more to handle this internally is a limited solution. Not a lot of individuals out there are up to date with the latest standards and tools in eCommerce. From data management to SEO, from conversion rate optimization to graphic design and content creation, we have a team of specialists, ready to handle all eCommerce related tasks. Data Gathering, Cleanup & Standardization: cleaning up catalog from old, discontinued products. fixing broke products. adding additional product data as per the customer requirements. finding product data online. Image Processing: image gathering, image cropping into white background, image resizing Category Creation: creating categories with correct meta information - populating them with products Category Cleanup: reviewing website analytics and proposing category visibility changes Going through competitor websites and making a list of useful improvements for the client website Usability Audit: reviewing website analytics and proposing category visibility changes Landing Page Creation: building landing pages and categories as per the client or case requirements Landing Page Optimization: reviewing website analytics and making changes to top landing pages in order to decrease bounce rate and increase conversion rate Exit Page Optimization: reviewing website analytics and making changes to top exit pages in order to decrease bounce rate and increase conversion rate On-site Search Optimization: review on site search terms and optimizing their corresponding search results pages Local... --- - Published: 2022-02-25 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/our-core-values/ We are a full service eCommerce agencyOur mission is to offer top-quality services for fair pricing. To all ecommerce websites. All the time. What we do We understand that building an online store, making it look professional, and getting it to generate sales has its challenges. There are so many things to consider, learn, and set up. It can take valuable resources – both money and time and it can be overwhelming sometimes! That's where we step in! We are a full-service eCommerce agency specializing in website design & optimization, and marketing services. As a Shopify and Klaviyo partner agency, we help online stores all over the world, deliver excellent shopping experiences to their customers. From theme selection, setup, and customization to email marketing setup and management, we are here to help you every step of the way! We continually seek opportunities to improve, not only through identifying optimizations but also by refining our skills to deliver high-quality, efficient results. This proactive approach ensures our clients benefit from the latest, most effective solutions. When we bump into a problem, we don't just pass it on and forget about it! We look for solutions, research ways to fix the issue and make sure it works! We start every project with the end goal in mind. Keeping that in mind, we make sure our time is well invested in achieving that goal while optimizing resources. Our dedication to being honest and integral is one of the things that sets us apart. We... --- - Published: 2022-02-24 - Modified: 2025-11-18 - URL: https://ecommerce-today.com/our-team/ Meet Our Team The strength of the team is each individual member. The strength of each member is the team. It is why our team is not made up of employees but of colleagues, associates, and partners. A young father of two and a loving husband, I am a true believer that “hard work pays off”. I like to have clarity in my communication, projects, daily schedule and strategy. I enjoy spending time with my family during weekends – hiking in nature, playing video games and watching movies. I love animals – 2 dogs and 3 cats are part of the household! Determined, hardworking and optimistic, I have been focusing on eCommerce for the last 10 years. Always learning, always looking for solutions and optimization – I find the most important and rewarding part of this job to be client’ satisfaction. I love spending time with my family & friends, mountain hiking, working out, trail running, and reading. I have been working in eCommerce for the past 7 years. As it is such a fast-growing domain, I find myself constantly learning and enjoy finding solutions for brands to unlock their full potential. Huge esports fan, proud Lab dad. I live life by the “anything is possible when you put your mind to it” motto. Graduated from SNSPA where I learned Communication and Public Relations and now deep diving into eCommerce! Social media is my favorite part of this field. In my free time I love to read and go hike... --- - Published: 2022-01-03 - Modified: 2025-08-18 - URL: https://ecommerce-today.com/affiliate-advertising-policy/ Affiliate Disclosure Policy Last updated: December 11th, 2023 Introduction:Welcome to eCommerce-Today. com. This Affiliate Disclosure Policy is to inform you that some of the links on our website are affiliate links. By clicking on these links and making a purchase, Okiddo Bunloc SRL dba eCommerce-Today. com may receive a commission. This is at no extra cost to you, the consumer. This policy applies to all affiliate links present on our website. What are Affiliate Links? Affiliate links are a way for eCommerce-Today. com to earn advertising fees by advertising and linking to certain products and/or services. When you click on these links and make a purchase, it supports our efforts to bring you quality information and content. Relationship with Affiliated Companies:The products and services linked via our affiliate links are ones that we have vetted and believe in. Our relationship with these companies does not affect the integrity of the information we provide. Our views and opinions are our own and are not influenced by these partnerships. Cost to You:There is no additional cost to you for purchasing through our affiliate links. In fact, in some instances, purchasing through these links may grant you discounts or special offers. Your Consent:By using our website and clicking on our affiliate links, you consent to this Affiliate Disclosure Policy. Your support in purchasing through these links enables us to continue producing great content. Policy Updates:This Affiliate Disclosure Policy may be updated from time to time. We recommend that you revisit it periodically to... --- - Published: 2021-09-24 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/testimonials/ Our track record Testimonials Client Testimonials May 2025 18 months after our initial collaboration, we received a brand-new video testimonial from Chris Tichio at VitaSupportMD. com — and it means the world to us. “I thought I’d never see this kind of explosive growth again. What we’ve built with eCommerce Today is special. They’re with us for the long haul. ” Thank you, Chris, for trusting us to help shape your brand’s growth — and for taking the time to share your story again! C. Tichio Co-founder, CEO, VitasupportMD December, 2023 We've been working with the wonderful team at VitasupportMD. com since April 2023. We started with a Shopify store revamp, then email marketing automation setup on Klaviyo, SEO work, Search Ads, and Social Ads, and we're now helping them with 3rd party marketplace management. We love their products, their vision, and their team and they were kind enough to spend time and put together a testimonial to celebrate our collaboration together so far. C. Tichio Co-founder, CEO, VitasupportMD March, 2024 "eCommerce Today has been absolutely amazing! As a first-time Shopify store owner, I needed expert guidance, and they handled everything—from design and branding to SEO, email automation, and marketing. Their team is efficient, proactive, and truly knowledgeable. I highly recommend them for any eCommerce business! K. Decker Founder, CEO, Desert Bloom Website: https://elleintimates. com. au/ Scope or work: Klaviyo Technical Setup & Email Marketing Automation After intensive brand research, we worked on the technical setup and implementation, domain authentication... --- - Published: 2021-08-24 - Modified: 2025-10-09 - URL: https://ecommerce-today.com/careers-subscription-page/ careers ECOMMERCE CAREERSIf you want the following you've come to the right page: Become an eCommerce expert Work in a Healthy, Happy, and Prosperous Team Have colleagues and mentors, not bosses Study, implement, test, and experiment with new tasks and skills How do we work? You can work with us from the comfort of your home or a sun lounger on a beach in Greece or the Maldives. Our work is 100% digital, and it is logged through our Project Management tool. We have a virtual office setup where everyone has their own desk, conference rooms, and where we not only work but also share a cup of virtual coffee. We communicate in real-time using our internal chat, chat rooms, and Google Meet. Why work with us? Everyone on our team has the opportunity to learn about every aspect of eCommerce, from building a website to optimizing it, to promoting products on marketplaces, from email marketing to digital ads, from eCommerce Consulting to troubleshooting. You can go through all of these while getting proper training and internationally recognized certifications. Who are we? We're a fast-growing eCommerce Managed Services agency. We've been operating in the eCommerce space since 2010, and our team today comprises over 30 people. Our clients range from small stores and startups to large multinational companies. APPLY FOR JOBS --- - Published: 2021-08-05 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/valentina-chiriacescu-bio/ valentina CHIRIACESCU Ecommerce Specialist. Fitness Addict. Crossfitter. Avid Learner & Reader. facebookinstagramlinkedinBIOTimeline 1979: Born on April 22nd in Suceava, Romania 1979 - 1986: Spent the first years of my life in a small village with two wonderful grandparents 1986 - 2003: Education, Sales and Gig Economy 2003-2010: Experienced working in different environments, trying on different jobs, 2 years internship in an international corporation in Malaysia 2010 - 2015: Got married had 2 great kids, enjoyed motherhood 2015 - 2019: eCommerce experience and training 2019: Co-founded the eCommerce Today agency with my better half     With over 14 years of experience working for different websites, I've become an expert in eCommerce Business Development. I hold a Bachelor of Commerce degree in International Relations and Affairs from the Academy of Economic Studies in Bucharest, a Masters of Business Communication degree from the National School of Political Science and Public Administration. Having finished school, I realized that all the theoretical information will not help if I don’t learn to put it into practice. From assistant to salesperson, to warehouse coordinator and sales manager, I experienced a lot of work environments and learned many practical things. When I got the opportunity to work for an US based company, one of the biggest online children clothing stores, I soon realized that working from home is perfect for me! I initially started with Customer Ssupport and soon learned to: manage the products catalog, optimize landing pages and homepage, sync inventory with marketplaces, the importance of... --- - Published: 2021-07-13 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/stefan-chiriacescu-bio/ STEFAN CHIRIACESCU Diversified Business Owner. Seasoned Executive Consultant. Provocative Speaker. facebooktwitterlinkedinRecognition & Awards Live event in Vilnius: Leveraging AI in Email Marketing: From Concept to Execution Live event in Bucharest: Leveraging AI in Email Marketing: A Shopify Store Owner Guide Live event in Vilnius: Leveraging AI in Email Marketing: From Concept to Execution. Live event in Vilnius: Mastering Email Automation: Boosting E-commerce Profitability Live event in Bucharest, Romania: Leverage Email Marketing Automation and gain "unfair" competitive advantage Live event in Prague: Email Automation – Get a Huge Competitive Advantage Quickly Email Automation – Get a Huge Competitive Advantage Quickly Business Track - Mastering Email Marketing AutomationMarketplace Domination: A Proven Approach for Selling & Scaling on Multiple MarketplacesBusiness Fundamentals Partner Program Fundamentals Marketing Fundamentals Project Management Fundamentals Sales Fundamentals Shopify Plus II & IIIBIOTimeline 1988: Born on August 12th, in Bucharest, Communist Romania 1988 - 1993: Spent the first years of my life in a small village with two wonderful grandparents 1993 - 2010: Education, Sales and Gig Economy 2010 - 2014: Graduated from college, got married, had 2 great kids, and ran an eCommerce Business 2014 - Today: eCommerce Managed Services Agency Owner and Executive eCommerce Consultant   I was born in '88 in Eastern Europe right around the time the communist regime was in free fall. The whole world around me was changing dramatically, and I learned how important adaptability is. From hardware and software computer repairs to building loud-speakers and even cleaning up neighbors' backyards in search of... --- - Published: 2021-04-15 - Modified: 2022-06-06 - URL: https://ecommerce-today.com/email-marketing-a-to-z/ EMAIL MARKETING A-to-zWe've developed email marketing automation for hundreds of eCommerce businesses large and small. As an agency that works with businesses in a variety of industries, we've seen many complex scenarios. We're making this information public to help anyone who wants better results with email marketing. Need Help? Say Hello! We are here to assist! Ask your questions below and we'll reply to them ASAP! --- - Published: 2021-04-15 - Modified: 2024-09-02 - URL: https://ecommerce-today.com/ecommerce-guides/shopify-store-guides/ Guides FOR SHOPIFY STORESeCommerce Today is a 5* Shopify Expert and we are part of the Shopify App Developers program. Our team is made up of experienced Shopify Experts and we help hundreds of Store Owners optimize and improve their sales every month. It's impossible for individuals or even internal eCommerce teams to stay up to date with Shopify's functionalities and eCommerce trends. With our hands-on approach, we learn about new strategies, apps, functionalities, and services every day and we strive to make this knowledge readily available to everyone with our guides. Need Help? Say Hello! I'm reserving 30 minutes every day to go through questions and scenarios to try and help entrepreneurs for free. Ask your questions below and I'll reply to them ASAP! --- - Published: 2020-11-24 - Modified: 2025-05-24 - URL: https://ecommerce-today.com/contact-us/ jQuery(document). ready(function { if (jQuery('. lwp-video-autoplay . et_pb_video_box'). length ! == 0) { jQuery('. lwp-video-autoplay . et_pb_video_box'). find('video'). prop('muted', true); jQuery(". lwp-video-autoplay . et_pb_video_box"). find('video'). attr('loop', 'loop'); jQuery(". lwp-video-autoplay . et_pb_video_box"). find('video'). attr('playsInline', ''); jQuery(". lwp-video-autoplay . et_pb_video_box"). each(function { jQuery(this). find('video'). get(0). play; }); jQuery('. lwp-video-autoplay . et_pb_video_box'). find('video'). removeAttr('controls'); }});contact usChat with Us! US: +1 (646) 480-0104 Europe: +4 (073) 849-6728contact@eCommerce-Today. comCreate a TicketLET'S GET IN TOUCH Do you have any questions about eCommerce? Need help with your website, email marketing, SEO? Send us a message with more details or submit your questions below and we will reply within 1 business day! We are based in Romania, within the European Union. We are making our company details public as required by law. Company name: Okiddo Bunloc SRL Company Identification Number: CIF 41613860 Company Registration Number: J8/2856/2019 We are here to talk to you between 6 AM and 4 PM GMT --- - Published: 2020-04-27 - Modified: 2024-11-07 - URL: https://ecommerce-today.com/ecommerce-services/ Our services We're ecommerce solution expertsWe focus on delivering rapid growth Your designated team of ecommerce experts Over the last 10 years, we have worked with 300+ businesses, mostly from the US and Europe, successfully helping them to optimize and/or run their eCommerce and Retail operations. take your online store to the next levelHelping you make the right choices for your ecommerce business. Tailored Services To Match Your Requirements From complete website build to theme customization, from store migration and catalog management to app development, we are certified Shopify 5* Experts. ⭐⭐⭐⭐⭐ In the last years, our focus switched from Magento to Shopify and we've been heavily involved with Shopify Stores while actively helping 100+ Shopify store owners with various Shopify-related issues. The beauty of Shopify is that most functionalities do not require custom development work and we guide our clients to the easiest, less expensive, most reliable solution while avoiding custom development. In order to have a successful Shopify Store you need to follow the next steps: 1. solid foundation – a sturdy, feature-rich, responsive website that respects today’s best practices 2. sales funnels – email automation with new subscriber flow (2 popups, 3 emails), abandonment flows (site, browse, add to cart, checkout – 10 emails), new customer flow (3-4 emails to drive a second sale), repeat customer flows (2 emails to build the brand), UGC flow (to generate reviews), replenishment flows and more 3. push traffic to the site and continuously work to optimize (by doing weekly checks... --- - Published: 2020-02-28 - Modified: 2023-04-25 - URL: https://ecommerce-today.com/ecommerce-guides/ eCommerce GuidesNeed Help? Say Hello! We are here to assist! Ask your questions below and we'll reply to them ASAP! --- - Published: 2020-02-28 - Modified: 2024-02-13 - URL: https://ecommerce-today.com/terms-conditions-of-use/ Web Site Terms and Conditions of Use 1. Terms By accessing this website, you are agreeing to be bound by these website Terms and Conditions of Use, all applicable laws, and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law. The information provided by eCommerce Today (“we,” “us”, or “our”) on https://ecommerce-today. com (the “Site”) is for general informational purposes only. All information on the Site is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability or completeness of any information on the Site. UNDER NO CIRCUMSTANCE SHALL WE HAVE ANY LIABILITY TO YOU FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF THE SITE OR RELIANCE ON ANY INFORMATION PROVIDED ON THE SITE. YOUR USE OF THE SITE AND YOUR RELIANCE ON ANY INFORMATION ON THE SITE IS SOLELY AT YOUR OWN RISK. 2. Use License Permission is granted to temporarily download one copy of the materials (information or software) on the eCommerce-Today. com website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license, you may not: modify or copy the materials; use the materials for... --- - Published: 2020-02-18 - Modified: 2025-01-23 - URL: https://ecommerce-today.com/privacy-policy/ This website uses cookies to personalize advertisements, to offer functions for social media and to analyze our website traffic. We also share information about your use of the site with our social media, advertising, and analysis partners. They may combine this information with other information that you’ve provided to them or that they have collected, based on your use of their services. Privacy & Cookies Cookies and Privacy policy for ecommerce-today. com Official cookie notificationThis website uses cookies to personalize advertisements, to offer functions for social media and to analyze our website traffic. We also share information about your use of the site with our social media, advertising, and analysis partners. They may combine this information with other information that you’ve provided to them or that they have collected, based on your use of their services. Explanation: what do we do with your data? We prefer not to share any data of yours with third parties, so we can guarantee your privacy. Unfortunately, that’s not possible for a site like this (according to us). To convince advertisers we must be able to show that we have visitors and sometimes show a certain visitor profile. That’s why sometimes we share totals from Google Analytics with advertisers, but it will always nothing more than these kinds of anonymous data. We don’t use cookies or other tracking techniques ourselves in order to personalize content or advertisements. The ads are focused on the content, which means they should fit in with your profile, but we have any stats or facts about this. However, we use third-party technology on this site, which can collect data from these tools. What do third parties do with your data? On this website, we actively use third-party solutions. This means it can’t be ruled out that these parties, such as Google, may also have access to certain data. But again, we... --- - Published: 2020-02-17 - Modified: 2021-12-30 - URL: https://ecommerce-today.com/blog/ eCommerce resources Blog  Need Help? Say Hello! I'm reserving 30 minutes everyday to go through questions and scenarios to try and help entreprenours for free. Ask your question below and I'll reply to it ASAP! --- - Published: 2020-02-16 - Modified: 2025-11-13 - URL: https://ecommerce-today.com/ecommerce-today-com-home-page/ Shopify - Email Marketing - CRO - SEOYour Shopify Plus Agency for eCommerce GrowthMigrations & Automations Done RightClient TestimonialDecember, 2023 We've been working with the wonderful team at VitasupportMD. com since April 2023. We started with a Shopify store revamp, then email marketing automation setup on Klaviyo, SEO work, Search Ads, and Social Ads, and we're now helping them with 3rd party marketplace management. We love their products, their vision, and their team and they were kind enough to spend time and put together a testimonial to celebrate our collaboration together so far. May, 2025 We've been working with the wonderful team at VitasupportMD. com since April 2023. We started with a Shopify store revamp, then email marketing automation setup on Klaviyo, SEO work, Search Ads, and Social Ads, and we're now helping them with 3rd party marketplace management. We love their products, their vision, and their team and they were kind enough to spend time and put together a testimonial to celebrate our collaboration together so far. Brands that we work witheCommerce Today is thrilled to announce our latest milestone: winning the prestigious Clutch 2024 Award for Fastest Growth. As leaders in the ecommerce industry, we understand the relentless pursuit of excellence and innovation. This award is not just a recognition of rapid expansion; it’s a testament to the trust and success we’ve cultivated alongside our dedicated clients. Our CEO - Stefan Chiriacescu was invited to speak at the 2024 Digital Marketing Conference Europe in Vilnius and the 2023... --- --- ## Posts - Published: 2025-11-26 - Modified: 2025-11-26 - URL: https://ecommerce-today.com/implementing-llms-txt-in-shopify-best-practices-for-seo-and-ai-indexing/ What Is LLMS. txt and Its Role in Shopify SEO LLMS. txt is a simple text file, but it’s becoming increasingly important in how websites are interpreted by language models such as GPT. If robots. txt sets the rules for search engine crawlers, LLMS. txt operates in a different area: it guides AI models when they access your content. Essentially, it acts like a map that highlights valuable pages and accurate information that AI should use when generating responses for users. The file is placed in the root of the domain, similar to robots. txt (e. g. , domain. com/llms. txt), and its structure contains clear instructions about which pages are worth the attention of language models. Instead of saying “don’t go here,” as robots. txt does, LLMS. txt says, “these are the pages you can rely on when you want to provide good answers. ”LLMS. txt vs robots. txt – Two Completely Different Roles Although they look similar and are placed in the same location, the two files solve completely different problems. robots. txt manages SEO indexing. It is aimed at crawlers such as Googlebot and tells them what to index or ignore. LLMS. txt has nothing to do with SEO indexing. It is aimed at AI models and highlights pages with high-quality information that are useful for generating accurate responses. Think of robots. txt as a security guard controlling access, while LLMS. txt is a tour guide pointing directly to key landmarks. Both are in the same place,... --- - Published: 2025-11-26 - Modified: 2025-11-26 - URL: https://ecommerce-today.com/how-to-start-a-shopify-store-in-france-beginners-guide/ Starting an e-commerce business is an exciting journey, and Shopify offers the perfect platform to bring your vision to life. However, launching an online store in France requires more than just beautiful products and a compelling brand. It demands strict adherence to French and European regulations. This beginner-friendly article will walk you through the essential steps, from choosing your legal status to setting up required French legal pages, managing local taxes, and integrating the most popular payment methods. Our goal is to ensure you not only build a successful store but also launch it in full legal compliance with the French market, setting a solid foundation for long-term growth. Legal Requirements: The Must-Do Steps in France French law is meticulous regarding consumer protection and commercial activity. Skipping these steps can lead to significant fines and a loss of customer trust. This is the single most important section for any entrepreneur launching in France. Business Registration (Choosing Your Legal Status) Before you sell anything, you must register your business. The right choice depends on your estimated revenue and business goals. Auto-Entrepreneur (Micro-Entreprise): This is the simplest and most common legal structure for beginners. It offers simplified accounting and a low-cost setup. It is ideal for testing the market or running a side business, but it comes with annual revenue caps (e. g. , around €188,700 for sales of goods in 2023). SARL/SASU (Limited Liability Company): If you plan for significant growth, need to raise capital, or have high revenue projections, a... --- - Published: 2025-11-21 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/holiday-gift-guide-for-shopify-stores-what-it-is-why-it-works-and-how-to-implement-it-step-by-step/ The holiday season is the most competitive and profitable period of the year for ecommerce. Shopify brands worldwide see their sales multiply during November and December — and one of the simplest, most effective strategies behind that success is a Holiday Gift Guide. This guide will walk you through what a gift guide is, why it converts, and how to build and launch one in your Shopify store in just seven days. You’ll also find a free 2025 Campaign Calendar (PDF) you can use as your project roadmap. What Is a Holiday Gift Guide? A Holiday Gift Guide is a curated shopping experience that helps your customers find the perfect presents quickly and confidently. Instead of browsing through endless product pages, shoppers can explore collections organized by recipient, price, or interest — making the buying process simple and enjoyable. Typical gift guide categories Gifts under $25 / $50 / $100 Gifts for Her / for Him / for Teens / for Coworkers Gifts by interest: Fitness, Home & Kitchen, Gaming, Skincare, Tech Sustainable or locally made gifts By structuring your store this way, you reduce decision fatigue, increase conversion rates, and elevate your brand’s seasonal storytelling. Why Gift Guides Drive Conversions A well-designed holiday gift guide delivers measurable business value: Reduces friction. Shoppers spend less time searching and more time buying. Increases average order value (AOV). Themed bundles and upsells encourage multi-item purchases. Improves SEO. Gift guide landing pages and collections capture high-intent seasonal search traffic. Boosts brand loyalty. Holiday... --- - Published: 2025-11-20 - Modified: 2025-11-20 - URL: https://ecommerce-today.com/a-comparison-of-shopify-and-magento-which-e-commerce-platform-fits-your-needs/ Introduction: Choosing the Right Platform for Your E-commerce Business As 2025 comes to an end, many businesses are already setting their sights on the future, planning how they’ll approach their e-commerce strategies in 2026. If launching or migrating your online store is part of your New Year’s resolution, selecting the right platform will be crucial to your success. Among the top choices are Shopify and Magento—both powerful platforms, but with distinct strengths and weaknesses. Which one will suit your business best? That depends on your business size, budget, and technical needs. But don’t worry. In this article, we’ll dive into a side-by-side comparison of Shopify and Magento, helping you make a well-informed decision as you look ahead to the new year. What is Shopify? Shopify is a hosted, cloud-based e-commerce platform that allows businesses to create and manage online stores with ease. Known for its user-friendly interface, Shopify is designed so that even those with minimal technical expertise can set up and launch a professional online store quickly. With a variety of customizable templates, third-party app integrations, and tools for managing everything from products to payments and shipping, Shopify is an ideal solution for businesses looking for an easy-to-use, out-of-the-box platform that minimizes setup time and ongoing maintenance. What is Magento? Magento is an open-source e-commerce platform that offers far more control and flexibility compared to Shopify. Unlike Shopify, Magento requires you to handle hosting and installation on your own server, which can make the initial setup more complex. However,... --- - Published: 2025-11-20 - Modified: 2025-11-20 - URL: https://ecommerce-today.com/lovable-dev-and-the-rise-of-ai-builders-what-shopify-merchants-should-really-know/ While AI is revolutionizing the startup phase, the reality for established or ambitious e-commerce brands is that the true cost of a generic site isn't measured in dollars, it's measured in lost conversion rate (CRO), limited flexibility, and constrained scalability. This guide will help you understand what AI builders truly offer, where they inevitably fall short, and the critical point at which your successful Shopify business needs to move beyond automation. What is Lovable. dev, and why is it trending? Lovable. dev is a prime example of the new wave of AI-powered development tools designed to drastically reduce the time and technical skill needed to build software and websites. Its integration with Shopify has made it a buzzword among new and experimental merchants. Lovable and similar tools promise to turn a simple text prompt (e. g. , “Build a minimalist Shopify store for my eco-friendly skincare brand”) into a production-ready store foundation in minutes. Rapid Prototyping and Launch: The biggest win is speed. You can go from a business idea to a live, transactional store faster than ever before, making it ideal for validating new concepts, testing side projects, or launching micro-stores for limited campaigns. No-Code Accessibility: It democratizes e-commerce creation, allowing entrepreneurs, creators, and marketers with zero coding knowledge to launch a professional-looking storefront. Instant, Modern Design: The AI generates a clean, well-designed aesthetic that follows modern UI/UX principles, saving the merchant the headaches of template selection and basic design work. Shopify-Powered Backend: The tool handles frontend design while... --- - Published: 2025-11-10 - Modified: 2025-11-10 - URL: https://ecommerce-today.com/complete-emag-marketplace-guide-preparation-and-listing-without-blockages/ Entering the eMAG Marketplace does not start the moment you upload your first product; it begins much earlier. Most problems for new sellers do not occur because they don’t know “where to click,” but because they don’t understand the platform logic and the criteria eMAG uses to validate, display, and prioritize products. If you want to avoid rejections, blockages, deleted listings, low visibility, or Buy Box issues, this article is your starting point. 1. Start Right: Category Access and Brand Verification Before uploading any product, you must confirm two things: Do you have access to the categories where you will list? Without approved access, you cannot publish products.   There are standard categories and “high-risk” categories (electronics, supplements, cosmetics, toys, etc. ) where eMAG requires additional documents.   In some cases, to obtain access, eMAG may request proof that you actually have stock: photos of products, links where they are sold, or other evidence of inventory and distribution.   Access can be approved instantly or manually; if it’s denied → you cannot list products.   Do your brands already exist in eMAG’s catalog? If a brand doesn’t exist, you must request it manually through support; otherwise, the product will be rejected.   If you try to list an existing brand but type it incorrectly, the platform will automatically reject it.   Skipping these two steps makes listing impossible, no matter what you try technically. 2. Product Data: The Most Important Part for Validation, Internal SEO, and Conversion A product on... --- - Published: 2025-11-10 - Modified: 2025-11-27 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-home-deco-stores/ When it comes to selling home décor, furniture, and interior design pieces online, visuals, storytelling, and a smooth shopping flow make all the difference. A Home & Deco brand thrives on inspiration, on helping customers feel the lifestyle they’re about to bring into their homes. Inspiring Shopify Stores in the Home & Deco World Before diving into the must-haves, let’s take a look at a few Shopify stores already turning houses into homes: Ioooi (ioooi. ro) Ioooi is a Romanian interior design brand that blends modern minimalism with functional aesthetics. Their Shopify store showcases elegant furniture, lighting, and home accessories carefully curated to inspire harmony in every room. With a clean and structured layout, Ioooi’s website perfectly demonstrates Shopify’s ability to highlight high-resolution visuals and smooth navigation for style-focused audiences. Target audience: homeowners, designers, and décor lovers looking for contemporary, Scandinavian-inspired pieces that balance comfort and simplicity. Faribault Mill (faribaultmill. com) An iconic American textile brand founded in 1865, Faribault Mill transforms heritage craftsmanship into timeless wool blankets and throws. Their Shopify store tells a story of tradition and quality combining history with digital innovation. By leveraging Shopify’s storytelling tools, Faribault Mill integrates powerful visuals, product details, and brand heritage pages that make every item feel like a piece of history. Target audience: customers who value sustainability, local craftsmanship, and classic American design. InLiving (inliving. ro) InLiving brings luxury furniture and interior design solutions to modern homes. From sophisticated living-room sets to handcrafted décor elements, their Shopify site offers a... --- - Published: 2025-10-31 - Modified: 2025-10-31 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-sports-fitness-stores/ The sports and fitness industry thrives on performance, motivation, and trust. Whether you’re selling gym equipment, workout accessories, supplements, or wellness products, your online store needs to inspire action. At eCommerce Today Agency, we’ve helped leading Shopify Sports Stores grow into powerful digital brands. From small home-gym startups to established fitness retailers, we understand what it takes to create an online experience that fuels both customer engagement and long-term growth. Our Experience with Shopify Sports Projects Flite Sports What they sell: fitness equipment, gym accessories, workout gear. Who they sell to: individual athletes, home‑gym owners, and small fitness studios. What we built: a mobile‑first Shopify store with smart filters, bundle offers, and fast checkout to help customers discover the right sport equipment and gear. Gorilla Sports What they sell: heavy‑duty fitness equipment, strength training gear, and wellness accessories. Who they sell to: enthusiasts, professional trainers, and small gyms. What we built: advanced filtering by weight/size/brand, cross‑sell and upsell logic, and loyalty tools to support repeat orders and high AOV. MaxStore What they sell: a wide range of products including fitness equipment, home & garden items, toys and leisure gear. Who they sell to: home-owners, fitness enthusiasts and small gyms who look for durable, multi-use gear across fitness, home and outdoor settings. What we built: advanced filtering by weight/size/brand, integrated cross-sell and upsell logic, and implemented loyalty tools designed to drive repeat orders and boost average order value. Must-Have Shopify Features for Sports & Fitness Stores Product Bundles Product bundles like... --- - Published: 2025-10-30 - Modified: 2025-10-31 - URL: https://ecommerce-today.com/6-critical-google-ads-fixes-every-shopify-store-needs/ For Accurate Tracking, Better Optimization & Profitable Scaling Google Ads is a key growth lever for Shopify stores , but only if the foundation is solid. A misconfigured setup leads to broken tracking, wasted ad spend, and unreliable ROAS. Below are the six most essential Google Ads fixes every Shopify merchant should make before scaling. 1. Fix Broken or Duplicate Conversion Tracking The Problem: Many stores have Google Ads conversion tracking set up incorrectly, often with duplicate tags firing from both Shopify’s native integration and Google Tag Manager. This leads to double-counted purchases, inaccurate ROAS, and faulty bidding signals. Other stores are missing tracking altogether or sending incomplete order values. Tag Assistant reveals two separate Shopify Channel App tags firing on the checkout confirmation page. The first tag includes all integrations, Google Ads, GA4, and Merchant Center, while the second tag contains only Merchant Center tracking. This partial duplication indicates that Shopify’s Google & YouTube app has been initialized twice, or that an additional tag was left active from a previous setup (for example, a legacy feed or manual snippet). As a result, the Google Ads conversion may be triggered twice, causing duplicate conversion reporting and inflated ROAS. What to Do: Use only one source of truth for purchase tracking (Shopify’s Google app or GTM , not both). Run a test order and use Google Tag Assistant to ensure only one “purchase” tag fires. In Google Ads, go to Tools > Conversions → keep only one active “Purchase” conversion marked... --- - Published: 2025-10-28 - Modified: 2025-10-28 - URL: https://ecommerce-today.com/want-to-sell-your-shopify-store-here-are-5-key-things-buyers-look-for/ Global e-commerce is projected to hit $4. 8 trillion by the end of 2025, and Shopify stores continue to be a top acquisition target for buyers. On Flippa, the leading AI-first marketplace for buying and selling online businesses, a Shopify store typically sells within 30 to 60 days at a multiple of 2. 5x to 5x annual profit, with high-performing stores achieving even higher multiples. Selling your store can be an exciting and profitable opportunity but buyers want more than just a live website. They look for evidence of consistent performance, strong branding, and growth potential. By understanding what drives value, you can position your store to attract serious buyers and secure the best possible outcome. Here are the five key factors buyers consider when evaluating a Shopify store: 1. Strong Financial Performance Buyers start by reviewing financial health. They want clean, transparent numbers that show stability and growth. The gold standard is 12 months of organized financials, including profit-and-loss statements, recurring revenue data, and expense breakdowns. Consistency matters: While some seasonality is expected, steady margins and upward revenue trends inspire confidence. Transparency builds trust: Incomplete or messy records are immediate red flags. Verification tools help: On Flippa, sellers can sync Shopify data directly, giving buyers automated, real-time performance insights. 2. High-Quality Traffic & Loyal Customers Revenue alone doesn’t tell the whole story, buyers also want to see a reliable flow of customers and proof of loyalty. Brand equity counts: A recognizable brand, niche positioning, and positive reviews all add... --- - Published: 2025-10-22 - Modified: 2025-11-17 - URL: https://ecommerce-today.com/shopifys-2048-variant-limit-what-it-means-for-your-store/ Shopify’s new update has introduced a significant change for eCommerce merchants: the ability to offer up to 2,048 variants per product. This is a major leap from the previous limit of 100 variants. But what does this mean for your online store, and how can you make the most of it? Let’s break it down. Why Is the 2048 Variant Limit Important? Before this update, many Shopify merchants had to create multiple product listings for items with different sizes, colors, or other variations. For example, if you were selling a t-shirt with multiple color and size options, you might have had to create separate listings for each combination, making inventory management, SEO, and the customer experience more complicated. Now, with the new 2,048 variant limit, you can manage all variations under one product page, creating a more organized store, improving SEO, and offering customers a smoother shopping experience. Practical Benefits for Merchants Here are the key benefits this update brings to Shopify store owners: 1. More Flexibility in Product Offerings You can now offer all sizes, colors, or customizations without splitting them into separate listings. For instance, a fashion brand can include all sizes and color options under a single product page. This keeps your catalog cleaner and easier to navigate. 2. Simplified Inventory Management No more juggling stock across multiple listings. All variants will be tracked under one SKU group, reducing errors and saving time on inventory management. 3. Improved SEO Performance By consolidating all variants under one URL,... --- - Published: 2025-10-22 - Modified: 2025-11-19 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-food-drinks-stores/ The best food and drink brands don’t just sell products. They create moments that people remember: the first taste of a new wine, the aroma of fresh olive oil, the satisfaction of a clean, natural juice. In a competitive space where trust, flavor, and convenience matter most, your online store needs to tell that story with precision. At eCommerce Today Agency, we’ve spent years helping merchants in the Food & Drinks vertical turn Shopify stores into scalable growth engines. From startups with a single signature product to established gourmet brands with nationwide distribution, we know what it takes to build online experiences that convert browsers into loyal customers. Our Food & Drinks Shopify Projects One of the most vibrant examples is BIOSHOPS, a marketplace for organic food, natural supplements, and health-focused treats. Their mission is clear: make conscious shopping simple. We crafted a Shopify experience that guides customers effortlessly through product discovery and encourages repeat orders from people who care deeply about what they consume. For Infusion Blends, a US-based brand known for its infused butters, storytelling drives everything. The Shopify storefront highlights how each product can transform everyday cooking, while subscriptions and bundled offers make it easy for customers to restock their favorites without friction. JuiceIt. ro brings freshness to the table with a clean, mobile-first design and an ultra-fast checkout process. Their subscription flows support recurring revenue and promote healthy routines, showing how Shopify can power both experience and efficiency for beverage brands. And The Olive Scene captures... --- - Published: 2025-10-09 - Modified: 2025-10-09 - URL: https://ecommerce-today.com/our-partnered-ecosystem/ Introduction & Methodology When building your Shopify store, choosing the right tech stack is crucial for smooth operations and growth. A well-selected set of apps helps streamline your processes, boost efficiency, and improve your customer experience. But, as you dive into the world of apps, it’s easy for your tech stack to become overcomplicated. That’s why we’ve taken a closer look at the apps we use most often for our clients, and we’ve broken them down by functional areas to help you make informed decisions. In this analysis, we’ve evaluated the app usage across our active Shopify stores to uncover the most popular apps and categorize them by their functions. We wanted to see which tools are most often used across different store plans (Basic, Grow, and Plus) and determine which apps truly enhance performance. Sample & Approach Plans Overview: Basic Plan: 37. 2% Grow Plan: 34. 9% Plus Plan: 27. 9% We focused on identifying the apps that are most essential across different store plans. By understanding these patterns, we’ve created an accurate picture of the most commonly used apps across various business functions, regardless of store size or plan. Why This Matters Your tech stack can become overcomplicated, so choosing the right apps for your Shopify store can make a significant difference. A more efficient tech stack leads to: Cost Efficiency: You avoid unnecessary spending on apps that don’t directly support your business goals. Native Integrations & Efficient Workflows: Shopify-developed apps, like Shopify Flow and Shopify Translate &... --- - Published: 2025-10-08 - Modified: 2025-10-08 - URL: https://ecommerce-today.com/how-to-use-chatgpt-to-run-a-monthly-shopify-analysis-and-build-a-gameplan/ You’re lucky. Seriously. Ten or fifteen years ago, to get the kind of clarity you can now pull from a couple of CSVs and a smart prompt, companies needed a small army and big budgets. Today, tools like ChatGPT let a solo founder or a lean Shopify team dig into data, spot patterns, and turn them into action, without writing code or learning six different analytics platforms. Back then, you’d assemble a cast like this: data scientists, BI analysts, web analysts, CRO specialists, UX researchers, product managers, marketing ops, SEO and PPC leads, email automation specialists, front-end developers, back-end engineers, QA analysts, plus a project manager to herd everyone. Now you can get 70–80% of that strategic lift by pairing clean exports with the right prompts, then validating ideas with quick tests inside your store. This guide is your starting point. Follow it step-by-step to run a monthly analysis and turn insights into a simple, hour-bounded gameplan. We intentionally kept the language plain and the prompts copy-paste ready, no jargon, no fluff, so you can move fast, learn faster, and keep optimizing without getting overwhelmed. Disclaimer (privacy & compliance): When sharing or processing data with any third-party tool (including ChatGPT), ensure it’s anonymized and stripped of personal data/PII. Maintain compliance with relevant regulations (e. g. , GDPR, CCPA) and your contractual obligations. Use secure transfer methods, limit access on a need-to-know basis, respect data-retention policies, and consult your legal/compliance team before exporting or uploading any customer information. Now, let’s get... --- - Published: 2025-10-06 - Modified: 2025-10-06 - URL: https://ecommerce-today.com/why-shopify-events-are-essential-for-your-business-growth/ Shopify has become one of the leading eCommerce platforms due to its flexibility and seamless integration with marketing tools. However, to scale effectively, merchants need accurate event tracking. This is what powers attribution, retargeting, and optimization across channels such as Google Ads, Meta Ads, TikTok, and email marketing. In this guide, we’ll break down what Shopify Customer Events are, why they matter, and how to configure them correctly to ensure successful tracking. What Are Shopify Customer Events? Customer Events are specific actions users take on your store, such as: Page View – When a visitor views a page. View Item – When a product page is opened. Add to Cart – When a product is added to the shopping cart. Initiate Checkout – When a user starts the checkout flow. Purchase – When an order is completed. These events are tracked through Shopify’s native Pixel Manager or custom tracking scripts. They form the backbone of performance marketing because platforms like Meta and Google rely on this event stream to understand user behavior. Why Customer Events Are Critical for Growth Attribution Accuracy Without correct event tracking, ad platforms under-report conversions, leading to wasted budget and poor optimization. Audience Building Events fuel retargeting (e. g. , showing ads to users who added products to cart but didn’t purchase). Campaign Optimization Platforms use event signals to optimize delivery toward high-quality actions (e. g. , optimizing for “Purchase” instead of “Traffic”). Cross-Channel Consistency Shopify Customer Events can be synced to multiple tools—ensuring you get... --- - Published: 2025-10-06 - Modified: 2025-10-28 - URL: https://ecommerce-today.com/shopify-b2b-with-and-without-shopify-plus/ Selling B2B online used to be treated as an afterthought. Many merchants created a separate wholesale site, uploaded a simplified catalog, and called it a day. The expectation was that wholesale customers would accept a clunky experience, as long as they got the right prices. Today, things look very different. Wholesale buyers expect the same smooth checkout, personalized pricing, and flexible payment options that they’re used to in B2C. Shopify has moved to meet that demand, but the tools you get depend heavily on whether you are running a standard plan or Shopify Plus. B2B on Standard Shopify For a merchant on a regular Shopify plan, the wholesale setup often relies on workarounds. One common path is to open a completely separate storefront for wholesale customers. This allows you to set different prices and restrict access to specific buyers, but it also doubles the workload. Every product update, every design change, every piece of inventory management now happens in two places. Third-party apps can reduce some of this friction. Some apps allow for tiered pricing, quantity breaks, or customer-specific discounts. These help replicate wholesale logic inside a standard Shopify store, but they introduce another layer of dependencies. If you are managing only a small wholesale channel, this approach can work fine. The challenge appears as soon as you want to scale or when wholesale becomes a significant part of your business. The mix of apps, duplicate storefronts, and manual adjustments can quickly create operational complexity. The Shopify Plus Experience Shopify... --- - Published: 2025-10-03 - Modified: 2025-10-17 - URL: https://ecommerce-today.com/dropshipping-still-profitable-in-2025/ “Is dropshipping dead in 2025? ” is a question that comes up again and again. The truth is, dropshipping is not dead — but it is also not easy money anymore. What used to work a few years ago, like importing random AliExpress products into a Shopify store and running basic ads, no longer brings results. In 2025, dropshipping can still be profitable, but only if it is approached as a serious business model. That means having a clear strategy, a step-by-step roadmap, and a realistic budget for marketing, branding, and operations. Without these, it will be almost impossible to stand out from competitors or earn customer trust. This guide will show you the strategies you need to follow in order to make dropshipping work today. Step 1: Choosing the Right Niche for Your Shopify Store Dropshipping beginners often make the mistake of trying to sell every trending product they find. That approach no longer works. Instead, you need to focus on a specific niche where you can stand out, build authority, and target a clear audience. Examples of narrowing your niche: Instead of selling all types of kids’ clothes, focus on organic baby pajamas. Instead of generic fitness gear, build a store around compact home workout tools for women. Instead of general jewelry, specialize in personalized anniversary necklaces. Why micro-niches work better in 2025: Advertising is cheaper and more effective when you target a smaller audience. Customers instantly understand what your store is about and are more likely to... --- - Published: 2025-10-01 - Modified: 2025-10-03 - URL: https://ecommerce-today.com/chatgpt-instant-checkout-is-here-what-it-means-for-your-shopify-and-etsy-store/ The world of eCommerce is rapidly evolving. What was once a simple process of browsing products, adding them to a cart, and checking out has now entered a new era where artificial intelligence (AI) and automation are transforming how consumers discover, purchase, and engage with brands. With AI-driven platforms like ChatGPT launching Instant Checkout, the landscape has changed, and the future of eCommerce is no longer "coming". It's already here. In this article, we will explore why it’s essential to optimize your Shopify and Etsy stores to stay competitive in this new era and how you can make the most of the tools at your disposal. The AI Revolution in eCommerce Recent advancements in AI technology have significantly altered the way customers shop online. ChatGPT, for example, now accounts for a significant portion of Walmart's referral traffic. With its ability to complete purchases directly within conversations, consumers no longer need to leave the chat to complete their transactions. This move from traditional browsing to AI-driven transactions is creating new challenges and opportunities for eCommerce merchants. Why does this matter? Because AI is not just a buzzword; it’s transforming consumer behavior and expectations. Consumers today are looking for personalized, seamless shopping experiences. They expect to discover products, make purchases, and even ask questions, all in one space, without leaving the conversation. For platforms like Shopify and Etsy, staying ahead of this shift requires strategic optimization. Shopify and Etsy: The Heart of eCommerce Shopify and Etsy are two of the most popular... --- - Published: 2025-09-24 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/grow-your-shopify-store-with-loyalty-programs-and-customer-feedback/ When an e-commerce business first begins, acquiring new customers feels like the biggest win. However, experienced Shopify specialists know that this is just the beginning. The true key to long-term success is transforming those initial buyers into dedicated brand advocates. This is where a strategic focus on repeat customers, powered by effective loyalty programs and insightful surveys, can truly revolutionize a business. The Strategic Value of Loyalty Programs A loyalty program is more than just a points system; it's a strategic framework for customer retention that builds lasting relationships. For any Shopify store, a well-designed program can yield powerful returns that go far beyond a simple discount. Beyond Points: Different Types of Loyalty Programs Points-Based Programs: This is the most common model, where customers earn points for every dollar spent. These points can then be redeemed for rewards like discounts, free products, or store credit. It's a straightforward way to incentivize repeat purchases. Tiered Programs: This model rewards top-tier customers with exclusive benefits. Think "bronze," "silver," and "gold" levels. Customers feel a sense of achievement and are motivated to spend more to unlock better rewards, which can include early access to sales, free shipping, or dedicated support. Gamified & Community Programs: These programs leverage the power of engagement. Customers earn points not just for purchases, but for completing actions like leaving product reviews, referring a friend, following social media accounts, or even participating in quizzes. This approach builds a stronger community and increases brand interaction. Implementing a Loyalty Program with... --- - Published: 2025-09-12 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/how-to-increase-sales-giveaway/ Businesses are constantly seeking fresh ways to connect with their audience. Social media contests and giveaway have become key strategies for brands looking to boost their reach and engage with potential customers. These interactive campaigns not only entertain participants but also generate excitement, driving follower growth and fostering a loyal community. The Key Benefits for Your Business Businesses are constantly seeking fresh ways to connect with their audience. Social media contests and giveaways have become key strategies for brands looking to boost their reach and engage with potential customers. These interactive campaigns not only entertain participants but also generate excitement, driving follower growth and fostering a loyal community. 1. Boosting Brand Awareness One of the primary advantages of running a giveaway is the significant increase in brand awareness. Often, participants will share information about the contest with friends, family, and followers, amplifying your brand’s reach without any additional cost. By simply asking participants to like and share posts, follow your social media pages, or subscribe to newsletters, you’re able to create a ripple effect that spreads the word about your brand organically. 2. Building Trust and Loyalty Giveaways not only raise brand visibility but also foster trust and loyalty. Participants who have never interacted with your brand before may develop positive associations through the contest. Furthermore, after winning, customers are likely to test your products. If they are satisfied with the experience, they may become repeat customers and share their experiences with others, creating a cycle of engagement and loyalty.... --- - Published: 2025-09-11 - Modified: 2025-09-11 - URL: https://ecommerce-today.com/unlock-e-commerce-growth-a-guide-to-tiered-pricing-subscription-models/ Shopify specialists observe that many e-commerce businesses focus all their energy on customer acquisition. While bringing in new traffic is vital, the most sustainable and profitable growth often comes from maximizing the value of the customers you already have. Two of the most powerful strategies to achieve this on Shopify are implementing tiered pricing and offering subscription models. These tactics not only boost your average order value (AOV) and lifetime value (LTV), but they also create a predictable, recurring revenue stream. In this guide, we'll dive into the core principles of tiered pricing and subscriptions, explain how they work specifically within the Shopify ecosystem, and provide actionable tips to help you implement them effectively. If you’re looking for a broader view of Shopify growth strategies, check out our Shopify store guides. The Power of Tiered Pricing on Shopify Tiered pricing is a strategy that incentivizes customers to purchase more by offering a lower per-unit price at specific quantity thresholds. Unlike a simple volume discount, where a single price is applied to the entire order, tiered pricing applies different rates to different quantity ranges within a single order. For example: Tier 1: 1-5 items for $20 each  Tier 2: 6-10 items for $18 each  Tier 3: 11+ items for $15 each  This model is a game-changer for several reasons: Increases Average Order Value (AOV): By making the savings clear and transparent, you encourage customers to add more items to their cart to reach the next pricing tier. See our ultimate guide... --- - Published: 2025-09-05 - Modified: 2025-09-05 - URL: https://ecommerce-today.com/how-product-recommendation-quizzes-can-boost-your-shopify-store/ What Is a Product Recommendation Quiz? A product recommendation quiz is a dynamic tool designed to guide customers toward the right products based on their preferences. Typically presented as a popup, embedded widget, or dedicated landing page, the quiz asks customers a series of multiple-choice or preference-based questions. These questions often cover aspects such as style, budget, skin type, or lifestyle, helping the quiz generate personalized product suggestions. Why You Should Consider Using a Product Recommendation Quiz A product recommendation quiz is more than just a fun tool; it's an interactive and personalized experience that helps customers discover the products they need while also simplifying their decision-making process. Here's why it’s a great fit for your Shopify store: Reduce Decision Fatigue: Instead of overwhelming customers with an endless list of products, a quiz narrows down the options, helping them find the right items faster. Create Personalization at Scale: Without requiring a live sales representative, you can offer a personalized shopping experience to every visitor. Increase Engagement: Quizzes make the shopping experience feel more engaging and interactive, rather than just transactional. Lead Capture: Many quiz apps require an email submission before showing results, enabling you to grow your customer list while providing value.   How a Product Recommendation Quiz Works 1. Setting Up the Quiz Merchants can easily set up product recommendation quizzes by using various Shopify apps designed for this purpose. These apps allow you to link each question to specific products or collections in your store. 2. Customer Interaction... --- - Published: 2025-08-18 - Modified: 2025-08-18 - URL: https://ecommerce-today.com/5-best-mailchimp-alternatives-for-ecommerce-businesses/ When setting up an online store, you don't need much to reach your email subscribers. A welcome campaign, an order confirmation email, a birthday message, and that's pretty much it. So, you start your email marketing journey with Mailchimp's free plan to test the waters. The list of features is impressive. Plus, you get various integrations with third-party tools. The thing is that Mailchimp's free version might only suit your eCommerce business for as long as your needs are simple. But even if you upgrade, the platform restricts features like multi-step automation or form customization in lower-tier plans. And you can't access its full suite of email templates or integrations. To unlock Mailchimp's full functionality, you have to pay more. If these pain points sound familiar, it's time to explore top-notch Mailchimp alternatives that offer all the must-have eCommerce features at a reasonable price. To help you out, we've researched six popular email marketing platforms, comparing user reviews and analyzing top features and pricing. But before going through our findings, let’s see what to look for in your new email software. What to Look for in a Mailchimp Competitor Picking the right email tool for your business is a big deal. That's why you should first identify the non-negotiable features and tools to truly upgrade your email campaigns, not just replace Mailchimp. Let's see what makes a difference for your eCommerce brand: Flexible and scalable pricing: Your email software should grow along with your business. Basically, it should scale logically... --- - Published: 2025-08-07 - Modified: 2025-08-07 - URL: https://ecommerce-today.com/how-to-create-a-compari-ro-product-feed-using-the-essential-product-feeds-app-for-shopify/ If you're a Shopify store owner looking to list your products on Compari. ro, one of Romania's most popular price comparison platforms, the process is easier than you think. Our app, Essential Product Feeds, is designed to help you quickly and efficiently generate the feed Compari. ro requires. Here’s a step-by-step breakdown: Step 1: Install the App Install Essential Product Feeds from the Shopify App Store. Once installed, it will appear in your admin panel. Step 2: Create a Metafield for Product Category Compari. ro requires a specific category format, so you'll need to define that in Shopify using a custom product metafield: Go to your Shopify Admin → Settings → Custom Data → Products. Create a new Metafield named: Categorie Compari. ro. This will be used to assign each product its proper Compari. ro category. Step 3: Assign Categories to All Products Now it’s time to populate the Categorie Compari. ro metafield for each product: Use the official Compari. ro category list to find the appropriate structure, like:"Casa si gradina > Pistol pentru vopsit". If you're not sure which category to use, search for a similar product on Compari. ro and copy the category path. Use Shopify’s bulk edit tool to populate this metafield: Filter by product tag (e. g. , Tagged with: Pistoale pentru vopsit). Use Bulk Edit to fill in the metafield value for all filtered products. Tip: This can take a few hours if you have a lot of SKUs, but it’s manageable when done by... --- - Published: 2025-08-06 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/tips-to-grow-customer-confidence-in-your-shopify-store/ Why Customer Confidence MattersCustomer confidence is the foundation of success in e-commerce, influencing whether a visitor simply browses or becomes a paying customer. Trust plays a pivotal role—shoppers won’t risk their money or data if they sense anything unreliable, especially with unfamiliar brands. New businesses must work harder to overcome natural buyer skepticism by clearly communicating policies, values, and authenticity. Meanwhile, established brands rely on trust to preserve their hard-earned reputation and keep customer loyalty intact, as a single misstep can cause long-term damage. Yet many businesses mistakenly assume that low prices, sleek design, or a few positive reviews are enough to earn trust—none of these alone can replace consistent, transparent, and customer-first communication. Building confidence is a long-term effort that depends on aligning every touchpoint with customer expectations and delivering on promises every time. Many assume that “Low prices alone will drive confidence,” or that “A sleek design is all I need,” but these surface-level efforts don’t address deeper concerns around product quality, support, and security. Even thinking “Once I have reviews, I’m good to go” overlooks the need for ongoing engagement and proof that the brand delivers on its promises. Building Customer Confidence: Proven Tips and Strategies1. Leverage User-Generated Content (UGC)Building customer confidence starts with authenticity, and user-generated content (UGC) is one of the most effective tools for that. Featuring real customer photos, reviews, or testimonials shows that others trust your brand, creating social proof that encourages new buyers to do the same. Highlighting UGC across your website,... --- - Published: 2025-08-06 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/how-to-add-google-store-ratings-to-shopify-stores/   Store ratings play a crucial role in helping potential customers identify businesses that deliver high-quality shopping experiences. By showcasing real feedback from past buyers, these ratings build trust and offer transparency, allowing shoppers to make more informed purchasing decisions. This added layer of credibility doesn’t just benefit consumers—it also helps merchants improve the performance of their ads and free listings. With strong ratings, businesses are more likely to attract qualified traffic, increasing the chances that visitors who land on their pages are ready to buy. In competitive markets, visible ratings can be a key differentiator that drives both clicks and conversions. Store ratings provide clear, data-backed advantages for advertisers, helping to enhance ad performance and drive business results. On average, they lead to a 2% increase in click-through rates on Text Ads within the Search network—a boost that can translate into more qualified traffic and higher conversion potential. With automated asset performance reporting, you can monitor exactly how store ratings impact your ads, making it easier to evaluate their effectiveness and refine your strategy over time. These insights not only support smarter decision-making but also reinforce store ratings as a valuable tool for growing your brand’s reach and credibility. Key benefits of using store ratings: Average 2% increase in CTR on Search Text Ads Attract more qualified traffic with visible trust signals Measure impact easily through automated performance reporting Optimize campaigns based on real-time data insights Strengthen brand reputation and drive more conversions Store ratings highlight your business’s customer... --- - Published: 2025-08-06 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/shopify-essentials-themes-pricing-migrations/ Shopify is a leading e-commerce platform that allows businesses to create, manage, and grow their online stores with ease. Known for its user-friendly interface and extensive app ecosystem, it caters to both beginners and advanced users. Its popularity continues to rise due to its flexibility, scalability, and strong support for multi-channel selling. Understanding essential elements like themes, pricing, and migration options is crucial for setting up and managing a successful Shopify store. These factors directly impact the store’s appearance, performance, and long-term sustainability. Making informed choices early on helps avoid costly adjustments and ensures a smoother e-commerce journey. Here’s a chart showing Shopify’s active store count by quarter from 2019 through early 2024. It visually highlights the consistent upward trend in merchant adoption over time. From data sourced: Shopify had around 753,977 active stores in Q1 2019, growing steadily to exceed 2. 4 million by Q4 2024 By Q2 2025, the number reached approximately 2,587,750 active stores, continuing the same growth trajectory. Shopify has expanded into offline commerce, transforming into an omni-channel platform. However, the majority of its business still comes from online commerce. In Q2 of 2025, Shopify stores grew by 1. 6% compared to the previous quarter and saw a 9% increase year-over-year. Understanding Shopify themesWhat are Shopify themes? Shopify themes are the visual and structural templates that define how an online store looks and feels to customers. They control everything from layout and color scheme to typography, product display, and navigation. In simple terms, a theme is... --- - Published: 2025-07-30 - Modified: 2025-09-26 - URL: https://ecommerce-today.com/the-power-of-marketplaces-unlocking-global-opportunities-for-online-sellers/ In today’s digital commerce landscape, online marketplaces are at the core of global retail. Platforms like Amazon, Walmart, and eBay have transformed how consumers shop, offering unmatched convenience, variety, and competitive pricing. For businesses, these channels represent far more than just additional sales outlets. They are essential engines for growth, visibility, and international expansion. Whether you're an experienced e-commerce seller or launching your first store, marketplaces can expose your products to millions of potential customers. However, with this opportunity comes complexity. Managing inventory, pricing, and orders across multiple platforms can quickly become overwhelming. This is where integration becomes essential, and Shopify is a key player in making that process seamless. Before we look at how integration works, it is important to understand why marketplaces matter so much in multichannel selling. Why Should You Integrate Your Shopify Store with Marketplaces? Expanding across multiple marketplaces is a proven way to grow your reach, reduce platform dependency, and unlock new revenue streams. However, managing each platform manually, whether it’s Amazon, Walmart, eBay, or Emag, can lead to inefficiencies and errors. Integrating Shopify with these marketplaces helps centralize your operations. You can sync inventory in real time, streamline order processing, and ensure product data is automatically updated across all channels. This reduces manual work, minimizes the risk of overselling or pricing mistakes, and improves overall fulfillment speed. Integration gives you control, accuracy, and the ability to scale efficiently. It is not just a convenience. It is a smart and necessary step toward multichannel success.... --- - Published: 2025-07-29 - Modified: 2025-08-04 - URL: https://ecommerce-today.com/small-brand-big-exit-how-a-niche-shopify-store-sold-for-six-figures-a-real-founders-story/ One skirt. A decade of growth. And a six-figure exit. That’s the story of Samantha Hamilton, founder of Dottie for Running - a niche, community-driven eCommerce brand built on Shopify. She turned a handmade running skirt into a beloved product line serving the runDisney community, scaled it over ten years, and sold the business on Flippa for six figures. But this isn’t just another exit story. It’s a blueprint for how modern eCommerce businesses can thrive and why founders should build with the option to exit in mind, even if they’re not ready to sell yet. From a Side Project to a Cult Brand Samantha didn’t set out to build a big brand. She was working in the fashion industry in 2015 when she created a fun, costume-inspired skirt for a Disney race. It got noticed, orders followed, and a Shopify store, Dottie for Running, was launched. With the help of her mom (who sewed the first sample) and a lean team of seamstresses across the U. S. , Samantha grew the brand organically. She kept overhead low, built a loyal fanbase dubbed “Team Butt Bow,” and reinvested profits to grow sustainably. Even with three kids and frequent military relocations, she kept the business humming, achieving 300% year-over-year growth after the COVID-19 pandemic, when the race events resumed. It’s a story many solopreneurs can relate to: start scrappy, scale smart. The eCommerce Boom: Still Going Strong Samantha’s journey is part of a much larger wave. The global eCommerce market is... --- - Published: 2025-07-08 - Modified: 2025-07-11 - URL: https://ecommerce-today.com/googles-new-ai-ad-tools-real-ways-to-save-time-and-make-more-money/ Running ads shouldn't feel like a full-time job. Google has rolled out a suite of AI-powered tools designed to simplify campaign management and maximize your returns. If you're running an eCommerce business, these updates aren’t just about automation—they’re about smarter growth. Let’s take it step by step: 1. AI Max for Search Find high-intent customers automatically. What it does: AI Max scans user behavior and surfaces the most relevant search terms—including niche and long-tail keywords you might miss on your own. Why it matters: Brings in more qualified traffic. Helps you reach new audiences at lower acquisition costs. Google’s tests showed a 14% boost in conversions. How to implement: Switch your broad match campaigns to AI Max. Exclude competitor names to control visibility. Monitor the new terms generated for 2 weeks, then compare AI headlines vs. your original copy. 2. Performance Max with Profit Optimization Stop optimizing for sales - start optimizing for profit. What it does: This feature factors in product cost data, allowing Google to drive high-margin purchases, not just high-volume ones. Why it matters: Increases true profitability. Breaks down performance by channel. Creates branded ad assets without needing a design team. How to get started: Choose your highest-margin products. Upload actual cost data into your feed. Run Performance Max campaigns with profit optimization turned on. 3. Demand Gen Campaigns Get discovered on platforms beyond Search. What it does: Google automatically turns your product images into short-form animated ads that run on YouTube Shorts, Gmail, Google Maps, and... --- - Published: 2025-06-20 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/how-a-shopify-founder-sold-her-business-for-six-figures-and-how-you-can-too/ Thinking of selling your Shopify store? You’re not alone. Thousands of entrepreneurs are turning to Flippa, the world’s largest marketplace for buying and selling online businesses. In today’s digital world, building and exiting a Shopify store is easier — and more profitable — than ever before. Whether you’re just starting out or already considering a sale, it pays to learn what today’s buyers are looking for and how to prepare your business for the best possible exit. One entrepreneur who successfully made that leap is Philippa, the founder of My Night Light — a business born from a moment of pure necessity and grown into a brand that brought comfort to thousands of families. Her exit journey, powered by Flippa, offers valuable insights for any Shopify store owner looking to exit smartly and successfully. From Sleepless Nights to a Successful Exit Philippa’s story began in 2009 when her baby was struggling with sleep and nothing seemed to help — until a color-changing night light did. “This simple night light changed my life,” she recalled. “It gave me enough light to check on him and feed him without waking him up — and it stopped him crying. ” Inspired by that experience, she launched My Night Light as a Shopify store with a clear mission: to help parents create soothing sleep environments for their children. Over the next 14 years, she built the brand from the ground up, nurturing a loyal customer base, expanding her product line, and growing a trusted... --- - Published: 2025-06-20 - Modified: 2025-08-21 - URL: https://ecommerce-today.com/from-keywords-to-citations-the-state-of-ecommerce-seo-in-the-new-ai-era/ The e-commerce landscape is experiencing its most significant transformation since the advent of online shopping. As generative AI tools like ChatGPT, Perplexity, Gemini, and Claude reshape how customers discover products and make purchasing decisions, traditional e-commerce SEO is evolving into something entirely new: Generative Engine Optimization (GEO) for online retail. The Great Shift: From Product Pages to Product Recommendations Search behavior has fundamentally changed how customers shop online. Where shoppers once typed product-focused queries like "running shoes Nike," they now ask complete questions like "what are the best running shoes for marathon training under $150. " This shift from keywords to conversational prompts has moved product discovery from your category pages to AI-generated product recommendations. The implications are staggering for e-commerce. Instead of driving clicks to your product pages, AI search engines now provide direct product recommendations, often without shoppers ever visiting your store. This phenomenon, known as zero-click commerce, means that your product information's value increasingly lies not in attracting visitors, but in being cited as the recommended solution. Understanding GEO for E-commerce: The New Product Discovery Leading AI models define Generative Engine Optimization as the strategic process of optimizing product information and brand content to be referenced or cited by AI shopping assistants. Unlike traditional ecommerce SEO, which focused on ranking product pages, GEO focuses on getting your products recommended in AI-generated shopping advice. Each AI platform operates differently for product discovery: ChatGPT pulls from Bing and training data, rewarding products mentioned in trusted review sites and shopping... --- - Published: 2025-06-05 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/klaviyo-omnisend-shopify-email-comparison/ Whether you’re planning to launch your very first online business or want to take your existing one to the next level, you shouldn’t overlook the importance of email marketing for reaching your customers regularly and surprising them with personalized offers that are more likely to turn them into returning customers. Fortunately, there is more than one platform that offers such complete services and can be integrated into your online store. Three of the most popular ones are Klaviyo, Omnisend, and Shopify Email. To help you make the right decision, we decided to compare these three platforms so that you can easily make sure you have the right tools at your disposal for sustainable growth. What Is Email Marketing? Email marketing is a powerful tool that allows you to improve your brand’s visibility and make sure your latest products or sales never go unnoticed. You get to stay in constant contact with your customers, build long-lasting relationships with them, and drive conversions. All you have to do is regularly send targeted, customized emails to certain recipients to promote products, share your latest news, or entice them with quality content. If you’re just getting started with email marketing, you will have to: Build Your Email List: It’s important to build a community of people interested in your brand around you. You can entice them to subscribe by offering promotions or incentives as part of your sign-up form. Segment the Audience: Each subscriber has a unique set of characteristics, so you need to... --- - Published: 2025-05-24 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/control-the-narrative-shopify-knowledge-base-app-ai-chat-that-sells/ Why the Knowledge Base App is a must-use feature from Shopify Summer '25 Shopify is turning AI from a novelty into a serious sales channel, but if you’re not telling it what to say, it might be saying the wrong things. The new Knowledge Base app introduced in Shopify’s Summer '25 Edition gives merchants full control over how AI shopping assistants talk about their products. That means your store’s most important messages don’t get lost in translation. AI shopping agents are now widely used to answer buyer questions across search engines, apps, and digital storefronts. These Shopify AI tools pull data directly from your store's catalog, language settings, return policies, and FAQs. If that information isn’t clear or complete, AI will either guess or skip your product entirely. If you’ve ever wondered, “How does Shopify use AI? ” or “How can I add AI to my Shopify store? ”, this is your answer. The Knowledge Base is the bridge between your product catalog and AI-driven recommendations. What Is Shopify’s Knowledge Base App? Shopify's AI assistant, Shopify Sidekick, helps merchants manage their stores by answering operational questions, generating content, and streamlining workflows. While Sidekick works behind the scenes in the Shopify admin, the Knowledge Base App is designed to support AI shopping agents by providing accurate, brand-controlled answers to buyers—ensuring your products are correctly represented across external platforms. It’s a centralized place where you can define product benefits, answer FAQs, and control what AI shopping tools know about your business. Think... --- - Published: 2025-05-22 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/shopify-summer-editions-2025-explained-whats-new-whats-in-it-for-you/ Thinking about moving your eCommerce business to Shopify? Or maybe you're already using it and wondering how to use the latest features. Shopify’s Summer ’25 Edition introduces powerful updates that make the platform even more robust, intelligent, and scalable. At eCommerce Today, we believe now is the ideal moment to switch or double down on your Shopify investment. Here's a detailed look at what’s new — and how it directly benefits your business. Shopify’s New AI Store Builder Makes Setup Lightning Fast Traditionally, launching or rebranding an eCommerce store could take weeks or even months. Shopify's new AI-powered Store Builder completely changes that. Merchants can now generate a professional, fully functional store by describing their brand, products, or vision. Shopify handles the rest, creating a custom storefront automatically. This dramatically reduces setup time and technical overhead. Whether starting fresh, pivoting to a new product line, or relaunching your brand, Shopify makes it simple, fast, and scalable. For business owners, this means launching faster, spending less on developers, and focusing more energy on marketing and growth. Design Like a Pro with Horizon Theme Framework Design has always played a key role in conversion rates. With the new Horizon theme framework, Shopify introduces 10 new high-performing themes specifically optimized for mobile speed and user experience. These themes are easy to customize and come with innovative design tools such as AI-generated content blocks, hover previews, and editing shortcuts. For merchants, this means creating beautiful storefronts that convert without needing a whole design team.... --- - Published: 2025-04-28 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/how-to-start-selling-in-europe/ How to start selling in Europe through Shopify and make the most of tax simplifications and why choose E. Finaxit Srl Introduction Are you a US company that wants to expand your online sales in the European Union? Are you wondering what tax procedures you need to follow to do this easily and effectively? The good news is that the EU has introduced new rules that can greatly simplify the process with E. Finaxit Srl. Find out how to register for VAT, what you need to know about IOSS and how to avoid tax problems with your European business. 1. Do you have to register for VAT in the EU if you sell to private consumers? If you are selling online in the EU, yes, you do have to deal with VAT. But don't worry, the process is simpler than it sounds! VAT in Europe is a consumption tax calculated on the added value of goods and services. It applies to all goods and services bought and sold for use and consumption in European countries. VAT therefore does not apply to goods exported or services sold to foreign customers. Imports into Europe are taxed. Here is the crucial question: When must you register? VAT registration is mandatory if you exceed a certain threshold of sales. For example, if you sell in France or Germany, you may have to register. But if you sell throughout the EU, ask E. Finaxit for details. 2. How can I simplify EU-wide VAT registration (OSS)?... --- - Published: 2025-04-24 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/we-are-happy-to-announce-that-were-officially-one-of-the-fastest-growing-companies-of-2024/ We are happy to announce that we're Officially One of the Fastest-Growing Companies of 2024! We are very excited to share great news: eCommerce Today Agency has been recognized by Clutch, that awesome platform for B2B reviews, as one of the 100 Fastest-Growing Companies for 2024! This feels really incredible. This award celebrates agencies that have shown serious hustle, growing their revenue year after year while staying innovative and getting the best results they could for their clients. And honestly, this is what is drive us to become better and better every day. This recognition on a global scale really highlights our approach to helping businesses grow online – we're all about being smart and efficient, using the latest tech like automation, and making a real difference. What's the Big Deal About the Clutch 100? Think of the Clutch 100 Fastest-Growing Companies list as a pretty big deal in our industry. Clutch puts in the work to figure out which companies are serious based on what their clients say, how well-known they are, and, yeah, how much they've grown. Being on this list, alongside some seriously impressive agencies, really solidifies our place as a go-to partner for e-Commerce brands around the world. We're proud to be in the company of those who are truly shaping the future of how we buy and sell online. A Huge Shoutout to Our Amazing Team and Clients! Honestly, this wouldn't have happened without two key ingredients: our incredibly dedicated and talented team, and our... --- - Published: 2025-03-13 - Modified: 2025-08-01 - URL: https://ecommerce-today.com/the-ultimate-guide-to-boosting-shopify-aov-in-2025/ Struggling to increase revenue without more traffic? The secret is boosting your Average Order Value (AOV)! Most Shopify stores focus on getting more visitors, but what if you could make more money from your existing traffic? Increasing your Average Order Value (AOV) is one of the best ways to grow your revenue without spending extra on ads. In this guide, I want to break down 10 powerful strategies to boost your AOV and maximize your profits for 2025! 1. Bundle & Save: How Smart Bundles Boost AOV Why it works: Shoppers love getting more value for their money. Bundling related products together increases perceived value and makes it easier for customers to buy multiple items at once. Example: A skincare store sells a "Glow-Up Bundle" featuring a cleanser, serum, and moisturizer at a 15% discount. Instead of buying just one item, customers grab the bundle - spending more while feeling like they got a deal. How to Implement It: Create pre-set bundles of complementary products Let customers mix & match their bundles at a discount Offer BOGO deals (e. g. , "Buy 2, Get 1 Free") (e. g. , "Buy 2, Get 1 Free") Best Shopify Apps for Bundling: ZenBox Upsell & Cross Sell - Selleasy Rapi Bundles Volume Discounts 2. Post-Purchase Upsells: The One-Click Trick to Bigger Orders Why it works: The best time to upsell is right after checkout—when customers have already committed to buying. Post-purchase upsells let shoppers add extra items with a single click, without re-entering... --- - Published: 2025-02-21 - Modified: 2025-02-21 - URL: https://ecommerce-today.com/nanoflashlights-case-study/ Are your digital advertising campaigns not performing as well as you would like? This was also the case with our client NanoFlashlights. When their attempt to reach a 3x ROAS goal using an AI-powered tool failed, they turned to us for help. By implementing a series of well-thought strategies, we managed not only to surpass the initial target but also to lower their cost per purchase as a means to ensure sustained, profitable growth. Curious how we did it? Continue reading and find out more about the key points of our strategy. Who Is NanoFlashlights? NanoFlashlights is an Australian company that operates in the flashlights industry. It supplies bright, compact, durable, and rechargeable models, small in size but powerful enough for a variety of situations. Their high-performance product ranges appeal to everyday users as well as outdoor enthusiasts and adventurers, being an ideal solution even in emergencies. You can explore their designs and best deals on their Shopify-powered online store. What Challenges They Faced At the start of Q4, NanoFlashlights started working towards achieving their 3x ROAS (Return on Advertising Spend) goal with an AI-powered tool designed to help with ad creation and boost overall performance. When our partnership with NanoFlashlights came to fruition, their Meta Ads and Google Ads accounts looked like this: Meta Ads ROAS: 1. 5x Purchases: 66 from 3,574 clicks CTR: 1. 24% Impressions: 287,221 The high number of impressions shows strong reach, but due to the lack of engagement and precise targeting, it was challenging... --- - Published: 2025-02-21 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/unlock-shopifys-full-potential-with-growave/ As we start an online store, it may completely overwhelm us. With maintaining customer loyalty, generating referrals, and maximizing audience engagement, you may be wondering — how can I simplify all of this? Enter Growave, an all-in-one marketing platform built for Shopify store owners like yourself. It’s a workhorse that streamlines your marketing, increases sales, and deepens your relationship with customers. In this guide, we’ll look into why Growave is so useful, walk through its features (affiliate programs, referrals, loyalty rewards, and more), explain how it integrates with tools like Klaviyo, and throw in a few real-life examples of how we’ve implemented it for our clients. In the end, you’ll want Growave in your Shopify toolkit. What Is Growave? Growave allows you to optimize your pricing plans easily. It comes with tools and features that you can use to build your brand by transforming customers into repeat buyers, advocates, and loyal fans. Also, this tool offers loyalty programs, reviews, and even wishlists, all in one convenient, simple-to-use app. You will find it easy to personalize for your specific needs whether you’re a small or large business owner, a boutique just getting started, or a well-established e-commerce company. By being perfectly integrated with Shopify, it allows you to avoid complex setups and start using it immediately. An Overall View of Growave's Features Excited to find out what Growave has in store? The range of tools it includes has been designed to target specific problems that Shopify store owners may encounter: Affiliate... --- - Published: 2025-02-05 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-your-apparel-store/ Managing an online fashion or lingerie store comes with its own set of challenges. With years of experience supporting apparel and lingerie brands, we’ve optimized Shopify stores and improved the customer experience. In this article, we’ll explain why Shopify is the top choice for fashion and intimates businesses. Successful Shopify Migrations and Custom Designs for Apparel and Intimates Brands Over the years, we have had the privilege of collaborating with a diversity of clients. Every time, our goal has been to develop a personalized plan that fits the unique vision and range of products of that specific brand. Of the many projects we have worked on, one that stands out is Rhea Costa. In this case, we ensured their migration to Shopify from Webfutures. To boost their online presence, we put a few well-chosen advanced features into practice. We also made sure their beautiful collections stood out by adding a lookbook and size chart. One example of extra functionality is related to the designs available in various colors. By grouping them into individual listings, we allowed customers to browse by color option. Also, by employing advanced features we made sure that customer searches such as “red dress” lead only to pertinent designs in that specific color. Without this, a product with a black main image would show up first - even if a red version was available. For Sofiaman, we successfully migrated their store from OpenCart to Shopify. We also integrated important features like gift-wrapping options and a size chart... --- - Published: 2025-02-05 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-your-health-supplements-store/ Selling supplements and health products online is tough—the market is crowded, and standing out takes more than just good products. When you add complexities like subscriptions, recurring orders, and physical store integration, things can get even trickier. But what actually makes an online business thrive? The answer lies in exceptional UI/UX—because at the end of the day, success is all about creating an enjoyable and seamless shopping experience. Over the years, we’ve had the privilege of working alongside health and supplement brands to fine-tune their Shopify stores, helping them grow and achieve sustainable success. In this article, we’ll share why Shopify stands out as the go-to platform for health and supplement businesses, as well as the key features that make your supplements business successful. Our expertise in Health & Supplement store optimizations We’ve had the pleasure of collaborating with several remarkable health and supplement brands, assisting them in transitioning to Shopify, improving their eCommerce processes, and building long-term profitable businesses. Our range of services includes complete Shopify migrations, subscription integrations, catalog administration, and personalized marketing strategies. Below, you can uncover some of the brands we've had the pleasure of collaborating with over the years: VitasupportMD We collaborated with VitasupportMD, a leading health supplement brand, to redesign their Shopify store for a smooth and intuitive user experience. We made it easy for customers to find what they need and set up repeat orders by simplifying navigation, improving the product catalog, and building a strong subscription system. These updates have boosted customer... --- - Published: 2025-02-05 - Modified: 2025-07-30 - URL: https://ecommerce-today.com/how-to-build-a-shopify-store-without-writing-a-single-line-of-code/ Understanding Self-Hosted vs. SaaS CMS Choosing the right CMS for your online store can be overwhelming. Should you go for a self-hosted solution like Magento or WooCommerce, or a hassle-free SaaS platform like Shopify? Let’s break it down. Self-hosted CMS (Magento, WooCommerce, OpenCart, etc. ) SaaS CMS (Shopify, BigCommerce, Wix, etc. ) Each option has pros and cons, but let’s break it down simply: What is a Self-Hosted CMS? Self-hosted CMS is the infrastructure where your store runs. You have full control over the code, design, and hosting provider. Popular options include: Magento – Powerful and customizable but requires strong technical knowledge. WooCommerce – An open-source e-commerce plugin for WordPress. OpenCart & PrestaShop – popular open-source eCommerce platforms that allow users to create and manage online stores. While these platforms allow for deep customization, they come with responsibilities such as: Hosting & server management. Security & PCI compliance. Plugin & extension conflicts. Development costs for updates and maintenance. So, if you choose WooCommerce, Magento, or OpenCart, you’ll need to handle everything from hosting to software fixes. What is a SaaS CMS? A SaaS (Software-as-a-Service) CMS is a cloud-based platform that handles all the technical aspects involved in running an online store. Shopify is the leading SaaS eCommerce platform. With Shopify, you don’t need to worry about: Hosting or server management Security updates & compliance Software updates & bug fixes Performance optimization Instead of spending time debugging and troubleshooting, Shopify lets you focus your energy and resources on selling and growing... --- - Published: 2024-12-19 - Modified: 2025-02-05 - URL: https://ecommerce-today.com/shopify-the-best-platform-for-technology-stores/ Our experience speaks volumes when it comes to building Shopify stores, be it for technology, apparel brands, pet stores, etc. We had collaborations with a diverse range of clients from all industries and strive to provide them with seamless performance and the best user experience. Take a look at two of the brands we’ve worked with, and let’s explore the must-have features when considering Shopify for tech stores as your go-to e-commerce platform. Wireless Place: Leading in Devices and Gadgets Wireless Place is a one-stop shop for smartphones, gadgets, and accessories. This Shopify store was created to offer an improved experience for users, with advanced filtering, warranties, loyalty programs, etc. This store was made to exceed the needs of their target audience. Rossellimac: Apple Premium Reseller Rossellimac is the go-to place for Apple products, offering top-quality devices and accessories for those who want the best on the market. We designed their Shopify store with a clean, minimalist vibe and added practical features like bundle deals and upselling options. The goal was to make it super easy for customers to find exactly what they need and pair it with the perfect accessories or extended warranties. Both projects show just how well we can create their Shopify electronics stores. Suited to the needs of tech retailers but also the needs of the clients. It’s all about making them easy to use, efficient, and focused on conversions. Features for Your Technology Shopify Store Your tech Shopify store will stand out if you implement... --- - Published: 2024-12-19 - Modified: 2025-09-25 - URL: https://ecommerce-today.com/shopify-for-makeup-stores-why-does-it-work/ Nowadays, having a website isn't sufficient. Your e-commerce store has to deliver more than just selling products. It should provide an easy and pleasant experience that keeps shoppers intrigued and recurring. This is where Shopify for makeup stores comes through as the leading e-commerce solution. With years of experience working with Shopify, we’ve mastered the art of designing and building online stores that not only look great but are also strategically crafted to deliver results. Our approach starts with understanding your audience: We will look into what they need, what they value, and what keeps them loyal. For trendy apparel brands and beauty businesses with loyal customers, we focus on blending creative design with technical precision. We help you build strong connections with your audience and create a shopping experience that leaves a lasting impression. In real life, if you have a physical shop, it's easier to create a space that attracts customers—you can design the store, place banners, signs or LED neon signs by Vibe Neon Signs or from other similar brands, and other visual elements to draw attention. However, with online shops, you need to bring the same level of creativity and attention to detail into your digital presence. With Shopify, you can easily replicate this engaging shopping experience online, using design and functionality that captivate visitors and keep them coming back. This seamless integration of creativity and commerce is what makes Shopify the perfect platform for makeup stores looking to build their brand and grow their business.... --- - Published: 2024-12-12 - Modified: 2025-02-05 - URL: https://ecommerce-today.com/shopify-winter-editions-2025-whats-new-and-why-it-matters/ Shopify Winter Editions 2025 is upon us and it’s clear they’ve focused on improving what already works. This isn’t about shiny new features, it’s about making the platform smoother, smarter, and more powerful for merchants. As Shopify experts, we’re impressed with the updates, and here’s our breakdown of the most important changes, grouped by functionality. Online Store Enhancements Smarter Search and Navigation Shopify’s new combined listings feature lets you decide whether parent or child products show in search results. This gives you more control over how your inventory appears to customers. What We Think: We like this level of customization, it’s ideal for stores with many variations. The metaobjects everywhere feature is another win. Now, you can add things like featured reviews or store locations across your theme easily. It’s flexible and a time-saver. Better Product Filtering The category metafields update allows filtering by attributes like material or color. Shopify Search & Discovery also now lets you choose the order of filter values. Why We Like It: It’s a small change, but it makes storefront navigation much more intuitive for shoppers. Subscription Tools Shopify added oversell protection for subscription renewals, ensuring out-of-stock products aren’t promised to customers. Plus, Buy X Get Y discounts now work with subscriptions. Our Take: These updates make managing subscriptions easier and help build trust with customers. Checkout and Payments Faster and More Flexible Checkout Shopify’s checkout loads faster, with buttons like Shop Pay now up to 58. 8% quicker. Draft orders now work with bundles... --- - Published: 2024-12-11 - Modified: 2025-02-07 - URL: https://ecommerce-today.com/why-shopify-is-the-best-platform-for-skincare-beauty-stores/ Building a successful Shopify store isn’t just about making it look good. It’s about crafting a platform that works for your industry and your customers. Over the years, we’ve helped businesses in all kinds of fields create e-commerce stores that don’t just meet their goals, they exceed them. This is why Shopify for skincare product stores stands out as the solution for your eCommerce needs. We’ve been lucky to work with some amazing brands across different industries, helping them build Shopify stores that connect with their customers and deliver results. Every project is unique, and we make sure each store reflects the personality of the brand while being easy to use and enjoyable to shop. Here’s a closer look at a few of the businesses we’ve worked with and what makes their stores special: Cosbar Backed by 20+ retail stores in some of the hottest locations across the US, Cosbar. com is one of the top beauty companies we've had the privilege of working with. During our 4 years of working together, we were responsible for catalog management, email marketing, and Shopify UX. WowSkin WowSkin’s website is a great use example of Shopify for skincare stores and is made in a way for customers to find what they’re looking for with the least effort. The focus on clean, clear navigation encourages people to explore, and the subscription feature is perfect for anyone who wants their skincare routine to be hassle-free. FemMagic Vibrant, bold, and empowering. FemMagic’s Shopify skincare theme combines... --- - Published: 2024-12-05 - Modified: 2025-02-12 - URL: https://ecommerce-today.com/the-power-of-pushowl-brevo-a-case-study-in-boosting-ecommerce-conversions/ What Are Push Notifications? Push notifications are those quick, attention-grabbing messages that pop up on your device, whether you're actively using it or not. You might see them on your lock screen, in your browser, or even while using an app. They provide updates, special offers, or reminders in real-time: think of them as little nudges that keep your audience engaged with your brand. Tools such as PushOwl & Brevo make this easier. From flash sales to delivery updates and event reminders, push notifications have become a common part of our daily digital experience. Even though they feel like a staple of modern communication, they’re actually pretty new. Apple introduced them in 2009 with the Apple Push Notification Service (APNS). This was a game-changer for how businesses connect with their audiences, making push notifications essential for real-time interactions. Take a look at their influence: 97% of Americans own a smartphone. The average person in the U. S. checks their phone 144 times a day. On average, 46 push notifications are received daily. Opt-in rates are impressive, with about 51% of iOS users and 81% of Android users signing up. What Is Email Automation? Email automation acts like your personal assistant for email marketing, letting you send the right message to the right person at just the right moment. It handles all the behind-the-scenes work by using dates, subscriber preferences, and behaviors to deliver well-timed, personalized emails, allowing you to focus on building deeper connections with your audience. Also known as... --- - Published: 2024-12-04 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/mastering-organic-social-posting-for-your-ecommerce-business/ How is social media used in the present? Social media is a dynamic channel eCommerce store owners HAVE to use for brand visibility, customer engagement, and targeted advertising. It enables businesses to reach a global audience, showcase products through visually appealing content, and foster trust through reviews and user-generated content. All these aspects make the power of organic social media posting for eCommerce undeniable. The impact of organic social media posting for eCommerce has been increasing a lot in time, evolving with the platforms. In the beginning stages, social media served the primary purpose of fostering personal relationships and content sharing, yet companies saw an opportunity to market themselves. Platforms like Facebook and Twitter came up with options for advertising like creating a business page and advertising options, allowing brands to establish an online presence and reach specific audiences. As engagement with Instagram and Pinterest grew, such platforms arose. These platforms are quite handy for eCommerce since product marketing is their primary focus. They allowed businesses to develop appealing storefronts and motivate individuals to buy through aspirational content. Scrolling through such features as shoppable posts and integrated checkout made browsing and buying virtually seamless while transforming social platforms into sales engines. Also, it was the generation of influencers that brought a change in the eCommerce world, since brands began to work together with people whose opinions were considered to be authoritative in order to advertise goods and reach their target market. With time, advertising systems such as those found on... --- - Published: 2024-12-03 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/leveraging-affiliate-marketing-apps-on-shopify/ Affiliate marketing is often overlooked by ecommerce businesses because of a lack of knowledge or preconceptions, but it can be a game-changer for Shopify store owners. With our clients, we’ve seen firsthand how a good affiliate strategy can grow a brand from relative obscurity to e-commerce dominance. But it’s not just about setting up a program, it’s about crafting a system that works harmoniously with your brand’s goals, audience, and long-term vision. That's where dedicated affiliate marketing apps for Shopify come into play. Here’s a deep dive into how Shopify merchants can take full advantage of affiliate marketing, the best tools to get started, and industry-specific insights that deliver real ROI. What is Affiliate Marketing Really About? At the core, affiliate marketing is about 1:many partnerships. The most successful programs go beyond simple transactions. They’re programs meant to build a community of brand advocates who genuinely align with your mission and values. Affiliates need to be regarded as storytellers, not commission-chasers. For this reason, store owners need to provide the affiliate network with good stories or content that they can use with great ease to grow their own social media accounts. If they manage to do this, the network builds itself. Top Affiliate Marketing Apps for Shopify 1. UpPromote What makes UpPromote shine, in the range of affiliate marketing apps for Shopify available, is its flexibility. It does not matter if you’re a small startup or a large-scale ecommerce store, this app adapts to your needs. UpPromote has affiliate recruitment... --- - Published: 2024-12-02 - Modified: 2025-02-07 - URL: https://ecommerce-today.com/influencer-marketing-guide-for-shopify-store-owners/ Hey there, Shopify store owner, let’s talk about influencer marketing. You’ve probably seen brands crushing it on social media with influencer collabs and wondered, “How can I do that too? ” Good news, this guide on influencer marketing for Shopify store owners has you covered. I’ll break down what influencer marketing is, why it works, and how to make it happen for your store. What’s Influencer Marketing Anyway? It’s simple, you team up with people who already have a loyal and engaged audience to promote your products. These influencers are trusted by their followers, so when they say your product is awesome, people believe them. It’s not about throwing flashy ads in people’s faces, it’s about creating real, authentic connections. Why does this work? For one, it puts your brand in front of more people. Influencers bring their audience to you, which is a huge boost for visibility. Then there’s the trust factor, a recommendation from an influencer feels way more credible than a generic ad. And let’s not forget conversions, people are much more likely to buy when an influencer they follow says, “This is the real deal. ” Tools to Make It Easier Managing influencer campaigns doesn’t have to be overwhelming. These tools are here to simplify things and make your life easier. Here are my go-to recommendations, along with what makes each one awesome: Shopify Collabs: This is Shopify’s in-house app for influencer marketing. It helps you find influencers, manage collaborations, and track sales or commissions all... --- - Published: 2024-11-26 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/level-up-your-shopify-store-with-microsoft-advertising/ Hey Shopify store owners, let’s talk about something you might be overlooking in your digital advertising strategy: Microsoft Advertising. Everyone’s familiar with Google Ads—it’s like the big show in online advertising. But here’s the thing: if you’re not diversifying your ad platforms, you’re leaving money on the table. Microsoft Advertising, which you might remember as Bing Ads, is an underrated yet powerful way to drive more traffic and sales for your Shopify store. It’s especially great for reaching professional and B2B audiences, thanks to some unique targeting features you won’t find elsewhere. Let me walk you through what it is, why it matters, and how to get it up and running. And if you’re feeling overwhelmed? Don’t stress—that’s what eCommerce-Today Agency is here for. We specialize in setting up and managing digital advertising campaigns for Shopify stores like yours. What Is Microsoft Advertising? In simple terms, Microsoft Advertising (https://ads. microsoft. com/) is an ad platform that puts your products in front of users on Bing, Yahoo, AOL, and even Microsoft properties like Outlook and LinkedIn. It runs on the same pay-per-click (PPC) model as Google Ads, but it’s not just a copycat. Here’s why you should consider it: It's a bargain: Fewer advertisers mean less competition and lower costs per click. It reaches professionals: Think LinkedIn users, Bing searches in corporate offices, and more. It's growing: Microsoft Edge and Bing are slowly gaining market share, meaning fresh eyeballs for your ads. Why Shopify Store Owners Should Care If you’re running... --- - Published: 2024-11-26 - Modified: 2025-02-07 - URL: https://ecommerce-today.com/shopify-transactional-emails-tips-for-engagement-and-customer-trust/ A transactional email is an automated message sent after a customer takes a specific action on your website. It provides information related to the transaction and is personalized to each customer. Its goal is very clear however so many businesses do it wrong. Some overly complicate them thus reducing their efficiency and increasing workload for customer support and frustration for customers. Others don't leverage these emails for what they're great for, reducing workload for the support team and ensuring customers have an easy time interacting with the stores. We're going over transactional emails, what they are, what common misconceptions or errors we see from merchants, and how you should use them. Types of Transactional Emails Order confirmation emails Shipping confirmation emails Account activation emails Password reset emails Subscription renewal reminder emails Invoice and payment receipt emails Event registration confirmation emails Account notification emails Customer feedback or survey emails Double opt-in emails Transactional Email Best Practices When sending transactional emails, it's essential to make the following clear: Who the email is from: your brand Why is the recipient receiving the email: did they place an order, subscribe to your service, etc. ? To ensure clarity: Sender Identification: Make sure the "from" name is something your customers will instantly recognize. For example, instead of using a personal name like "Emily at Maple Co. ," stick with "Maple Co. " It’s clearer and avoids confusion, therefore, people are much more likely to recognize your brand name than an individual’s. Visual Design: Let your... --- - Published: 2024-11-06 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/understanding-ramp-up-campaigns-in-email-marketing/ What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send to your subscribers. Instead of sending a large volume simultaneously, you slowly raise your daily email limit over time. This approach helps you: Build Trust with Email Providers: Gradual increases signal to providers that you're a legitimate sender. Improve Deliverability: Reduces the chances of your emails being marked as spam. Protect Your Sender Reputation: Avoids account restrictions due to sudden spikes in email volume. Why Warm Up Your Sending Infrastructure? When you switch to a new email service provider (ESP) like Klaviyo, warming up your sending infrastructure is crucial. Here's why: Establishes a Positive Sender Reputation: Starting with small volumes and your most engaged contacts helps mailbox providers recognize and trust your domain or IP address. Avoids Spam Filters: Gradual increases prevent triggering spam filters that can block your emails. Improves Inbox Placement: Consistent and responsible sending practices lead to better deliverability. Technical Setup: Getting It Right from the Start Before ramping up your email campaigns, it's essential to set up technical authentication protocols. These settings prove to inbox providers that your domain is legitimate, reducing the likelihood of your emails landing in spam folders. DMARC Setup DMARC (Domain-based Message Authentication, Reporting & Conformance) helps protect your domain from unauthorized use. Here's how to set it up: Access Your DNS Settings: Log in to your domain registrar or hosting provider. Add a New TXT Record: Name/Host: Enter _dmarc. Value/Content: Enter... --- - Published: 2024-11-06 - Modified: 2025-08-19 - URL: https://ecommerce-today.com/why-shopify-is-best-platform-for-pet-stores/ Discover why Shopify is the best choice for pet stores, with custom solutions like mega menus, advanced filters, bundles, loyalty programs, and more. See how our years of experience managing pet stores can transform your ecommerce business. Running a successful eCommerce pet store can get tricky if not done right. Throw in integrations with physical stores and the job gets tougher. Pet store owners face unique challenges from managing inventory for hundreds of products to personalizing the customer experience. But after years of building and managing pet stores on Shopify, we've learned not only to fix problems but also to help pet stores grow on Shopify. In this article, we'll walk you through why Shopify is the ideal platform for your pet store, plus 14 tactics/functionalities that can give your Shopify pet store an extra edge against competitors. Our Extensive Experience with Migrating and Optimizing Pet Stores on Shopify Over the years, we’ve had the privilege of partnering with some of the biggest names in the pet retail industry, migrating their e-commerce platforms to Shopify and continuing to provide ongoing support and enhancements. Our experience is vast, ranging from migration services to long-term catalog management, marketing automation, and ecommerce consulting. Below are a few of the pet industry success stories that demonstrate our expertise and commitment to driving results for our clients. One of our flagship projects was the migration of PoudreFeed. com from Magento to Shopify. The transition was seamless, and our partnership didn't stop after the migration. Since then, we’ve been responsible for their catalog management, ensuring that their product listings are always up to date and organized effectively. We also implemented a robust subscription service, which has been a game-changer for their recurring revenue.... --- - Published: 2024-09-20 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/magento-to-shopify-migration-the-most-common-misconceptions-we-learned-over-the-years/ Let me know if i'm setting the stage correctly: You are getting fed up with your Magento maintenance costs and bugs. You hear about Shopify left and right and you're thinking of switching. You're worried! You remember how difficult it was to build your Magento store, all the headaches and the stress, and the costs, oh my god the costs! Am I onto something? Well, I have good news! Migrating from Magento to Shopify has been regarded as an absolute WIN by 100% of our clients so far. Every one of them is happy with the decision they took and their stores have never been doing better. This article was not generated with chatGPT :). I wrote it myself after having many conversations with business owners complaining about Magento who are worried about migration. The purpose is to address concerns and give you a basic plan with the most important steps. First of all, let's get the bias out of the way - between 2010 and 2019 more than 90% of our client base was made up of Magento stores. We KNOW Magento! We know the extension, Amasty, Aheadworks, BSS, you name it. Today, 95% of our client base is on Shopify and I'm going to explain why we switched our focus hoping it's going to help you to make a decision. What's the store owner user experience on Magento vs Shopify? You have a fully customizable website. Yes, but any design changes you make, any extensions you install, require... --- - Published: 2024-09-20 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/maximize-your-marketing-strategy-with-gorgias-and-klaviyo/ What is Gorgias and what is it used for? Gorgias is a customer support platform tailored for e-commerce businesses. It centralizes customer interactions from various channels—like email, live chat, and social media—into one interface, allowing support teams to manage and resolve inquiries efficiently. Gorgias also integrates seamlessly with tools like Klaviyo to streamline customer service and enhance the overall customer experience. 1. How to integrate Gorgias with Klaviyo Integrating Gorgias with Klaviyo allows you to harness customer support data to drive targeted marketing efforts. Here’s a step-by-step guide to the integration: In Klaviyo, go to Integrations-> Add Integration and search for Gorgias in the upper left corner. Click on the Gorgias box and then Connect to Gorgias button. Enter your helpdesk URL into the Gorgias Helpdesk URL field in the format yourdomain. gorgias. com (you can see your domain in your Gorgias login page in the address bar). Select Sync SMS Conversations if you want to use the integration’s SMS help desk functionality. Check Sync reviews and select a threshold if you want to use the integration’s reviews functionality. Check Sync customer profile information from Klaviyo to send contacts’ email addresses, phone numbers, profile properties, and more into Gorgias. Click Complete Setup. This will open a new tab where you will be required to log into your Gorgias account. Once logged in, select All resources and Authorize the connection. Review the values and click Confirm. Click Connect to Gorgias to finish the integration. All of your contacts in Gorgias will... --- - Published: 2024-09-20 - Modified: 2025-08-18 - URL: https://ecommerce-today.com/shopify-guide-how-to-optimize-on-site-search-for-conversions/ As a leading Shopify Store Management Agency, we specialize in optimizing every aspect of our clients' e-commerce platforms to drive sales and enhance user experience. One of the most powerful tools in our arsenal is on-site search optimization. In this comprehensive guide, we'll walk you through our proven strategies for leveraging Shopify's search functionality, combined with apps, to boost conversions and revenue for our clients. The Power of Optimized On-Site Search Our agency's experience has consistently shown that a well-optimized search function can significantly impact a store's performance. By implementing our expert techniques and utilizing specialized tools, our clients typically see: Increased conversion rates Higher average order values Improved customer satisfaction Reduced bounce rates Our Agency's Approach to Search Optimization We employ a multi-faceted approach to search optimization, leveraging both Shopify's native tools and our applications. Here's how we transform our clients' on-site search: 1. In-depth search Query Analysis with Shopify's Search & Discovery App Our team begins by conducting a thorough analysis of search queries on your store using Shopify's Search & Discovery app. This powerful tool allows us to gather crucial data on customer search behavior, enabling us to: Identify popular search terms Uncover trends in customer interests Spot gaps in product offerings Recognize common misspellings and synonyms By harnessing the insights from this app, we can tailor your store's search functionality to meet your customers' needs precisely. 2. Strategic Redirection of "No Results" Searches with Our Essential Search Optimization App To combat lost sales from "no results"... --- - Published: 2024-09-18 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/how-to-seo-optimize-your-shopify-store-with-google-search-console/ As a Shopify store owner, SEO might feel overwhelming, especially with countless tools and advice available at every turn. We’ve been there and tested almost everything, and if there’s one tool we consider a must for any eCommerce store looking to boost online visibility, it’s Google Search Console. This article will guide you on how to use Google Search Console effectively to improve your Shopify store’s SEO. From understanding its features to integrating it with your store, we’ll cover everything you need to know to make the most of this free resource. Key Takeaways Google Search Console helps you track how your Shopify store is doing in search results. Regularly check your store’s performance to find pages that need improvement. Submitting your sitemap to Google helps it find and index your store’s pages better. Optimizing your content and images can significantly boost your store’s visibility. Linking Google Search Console with Google Analytics gives you deeper insights into your store’s traffic. Understanding The Role Of Google Search Console In SEO Optimization Overview Of Google Search Console Google Search Console (GSC) is a free tool from Google that helps you keep track of your website’s performance in search results. It’s essential for any Shopify store owner because it provides valuable insights into how your site is doing online. GSC shows you how often your site appears in search results, which keywords bring visitors, and how many clicks you get. Importance For Shopify Stores For Shopify stores, GSC is crucial. It helps you... --- - Published: 2024-09-10 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/shopify-combined-listings-walkthrough-review/ As a Shopify store owner, optimizing product listings and user experience is crucial for boosting sales. Shopify's Combined Listings is a feature that was launched with Summer Editions 2024 and it allows you to group related products under a single listing, potentially enhancing the browsing experience for your customers. This article explores Combined Listings, their functionality, and their potential benefits for your eCommerce store. 1. Understanding Combined Listings Combined Listings are a specialized product type that enables you to link separate products in your store and display them as a single product listing. Each item (child product) appears as a variant of a larger product group. For instance, in a clothing store, you could combine multiple color and size variations of a t-shirt under one listing. Shopify Combined Listings Review Key Features: Variant Display: Child products appear as variants of a single listing, streamlining customer browsing. Customization: Each variant can have its own product title, description, image gallery, and URL. Grouped Products: Ideal for grouping related products such as different colors, sizes, or models of the same item. This setup aims to provide a cleaner, more user-friendly experience for shoppers and allows you to present multiple product options without cluttering your storefront. 2. Eligibility and Setup Requirements Combined Listings are not universally available to all Shopify stores. Here are the key eligibility criteria: Eligibility: Shopify Plans: Available only on Shopify Plus and enterprise-level plans. Sales Channels: Combined Listings work exclusively on the Online Store sales channel. Theme Compatibility: Your store... --- - Published: 2024-08-28 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/revolutionize-your-shopify-stores-communication-with-aircall/ 1. Introduction In the fast-paced world of e-commerce, seamless transactions, and effective customer support are essential elements of a successful online store. Customers expect fast and personalized answers to their questions, and any delay or miscommunication can lead to lost sales and brand loyalty. Therefore, investing in a solid network is essential for businesses looking to succeed in the competitive Shopify marketplace. In this blog post, we’ll explore the benefits of integrating Aircall with Shopify, providing a step-by-step guide to setting up this powerful tool. Whether you want to service your customers or improve the productivity of your team, this article will give you valuable insights and practical tips for your Shopify store It will help you get the most out of Aircall. 2. What is AirCall? AirCall is a cloud-based call center solution designed to simplify communication for businesses of all sizes. Providing a comprehensive platform that integrates voice calls, SMS, and other communication channels, enabling companies to more efficiently and effectively manage their customer interactions Aircall is especially useful for eCommerce businesses like Shopify stores, with customer support sales timely and effectively and customer satisfaction can be greatly affected. Top features: Call management: Features such as call queuing, delivery, and personalization ensure efficient customer service. CRM Integration: Integrates seamlessly with CRMs like Shopify, Salesforce, and HubSpot, providing easy access to customer data and call history. Collaborative teams: Supports team organization by sharing inboxes, real-time call logs, and content. Analytics and Reporting: Provides detailed insights into call metrics, helping... --- - Published: 2024-08-07 - Modified: 2024-10-07 - URL: https://ecommerce-today.com/the-manifest-crowns-most-reviewed-web-designers-in-2024/ eCommerce Today Named One of the Top-Reviewed Web Designers in Romania by The Manifest In the ever-evolving world of digital commerce, having an outstanding website is crucial to staying ahead of the competition. At eCommerce Today, we help businesses achieve remarkable results through exceptional web design. Consequently, our commitment to excellence has earned us recognition as one of the top-reviewed web designers in Romania by The Manifest. Our Commitment to Excellence Creating a professional e-commerce website that drives sales involves many challenges. First and foremost, at eCommerce Today, we understand the importance of meticulous planning, research, and execution. As a Shopify and Klaviyo partner agency, we provide comprehensive support to online retailers worldwide, ensuring top-notch shopping experiences through expert consulting and actionable strategies. Recognition by The Manifest We are thrilled to announce that The Manifest, a B2B platform known for its verified data and expert insights, recognized us. Therefore, being named one of the top-reviewed web designers in Romania showcases our dedication to delivering excellence and fostering growth for our clients. Empowering Your Success Our core principles of expertise, guidance, success, and innovation fueled our journey to this recognition. Moreover, we leverage the latest technologies and data-driven strategies to empower our clients and help them thrive in the competitive e-commerce landscape. Consequently, partnering with us means gaining access to a team committed to your business’s growth and success. Gratitude to Our Clients and Partners We extend our heartfelt gratitude to our clients and partners for their unwavering support. Your trust... --- - Published: 2024-08-06 - Modified: 2025-03-20 - URL: https://ecommerce-today.com/top-3-email-marketing-tools-for-shopify-to-boost-your-sales/ Our Top 3 Email Marketing Tools For Shopify When implemented effectively, email marketing can be a game-changer for e-commerce businesses. It delivers immediate results, enhances customer engagement, drives sales, and fosters lasting relationships. Having worked in eCommerce for more than 15 years, we tested hundreds of tools along the way. Here are our top three email marketing tools for Shopify, each with unique features and benefits tailored to meet different business needs. 1. Klaviyo Klaviyo is a specialized eCommerce marketing platform known for its powerful email marketing and automation capabilities. Seamlessly integrating with Shopify, it allows businesses to connect with customers via email, SMS, and push notifications. Key Features Klaviyo AI: Uses artificial intelligence to optimize email marketing strategy. Advanced Segmentation: Targets specific customer groups based on behaviors, preferences, and purchases. Flow Creation: Designs intricate and effective automation workflows. Mobile Optimization: Ensures emails look great on all devices. Automatic and Unique Discount Codes: Generates unique discount codes automatically for promotions. A/B Testing: Tests different email elements to optimize performance. Advanced Reporting: Provides deep insights into email campaign performance. Built-In CRM: Manages customer data effectively within the platform. Product Recommendations: Creates recommendations based on best sellers, past purchases, most viewed items, etc. Klaviyo Reviews: Collects and displays customer reviews to build trust and drive conversions. Integrations: Over 300 app integrations. Pros Suitable for businesses of all sizes, especially those needing advanced features. Extensive automation templates for common eCommerce workflows. 24/7 email customer support, live training sessions, and a community forum. Quick... --- - Published: 2024-08-01 - Modified: 2025-08-18 - URL: https://ecommerce-today.com/shopify-checkout-blocks-explained/ Disclaimer – Yes, you need to be on Shopify Plus to use Checkout Blocks. If you’ve been wishing to have a more streamlined, personalized experience on the checkout for your store your wishes are about to come true with Checkout Blocks. Shopify’s powerful tool designed to transform your checkout from functional to phenomenal. We’re going to go into detail on the main functionalities any Shopify Plus merchant should use from Checkout Blocks, functionalities that can be easily enabled without additional custom code, or Checkout Extensibility/Apps. 1. Increase cart value using upsells. With automatic upsells you can strategically suggest related or complementary products based on the customer’s cart. You have control over which products are recommended, with options like suggesting products based on cart item conditions or excluding specific products from the upsell list. You can also create manual and collection-based upsells to showcase specific items or groups of products. There are 3 types of upselling blocks merchants can create with Shopify’s Checkout Blocks functionality: Product Upsell via Product Recommendations or Checkbox. With automatic upsells you can strategically suggest related or complementary products based on the customer’s cart. You have control over which products are recommended, with options like suggesting products based on cart item conditions or excluding specific products from the upsell list. You can also create manual and collection-based upsells to showcase specific items or groups of products. And don’t forget the power of checkbox upsells – that can be used for instances where you want to offer them... --- - Published: 2024-07-24 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/how-to-optimize-site-search-for-shopify-stores-practical-examples/ Introduction Optimizing site search is crucial for enhancing the user experience and boosting conversions for e-commerce stores. Shopify, a popular e-commerce platform, offers various tools and techniques to improve site search functionality. Who Should Optimize Search On Their Website • Large inventory stores: Retailers with extensive product catalogs, such as department stores or multi-category marketplaces • Fashion and apparel stores: Due to the variety in styles, sizes, colors, and seasonal collections • Electronics stores: With numerous specifications and features to filter through • Bookstores: Offering vast collections of titles, authors, and genres • Home improvement and hardware stores: Carrying a wide range of products with specific technical details • Beauty and cosmetics retailers: With multiple brands, shades, and product types • Specialty food and beverage shops: Offering diverse ingredients, dietary options, and flavor profiles • Automotive parts suppliers: Dealing with make, model, and year-specific components • Craft and hobby supply stores: Catering to various interests with specialized materials • Sporting goods retailers: Offering equipment for numerous sports and activities • Toy stores: With products categorized by age, type, and brand • Office supply stores: Carrying a diverse range of products for businesses and individuals These types of stores often have complex product catalogs, making an efficient search function crucial for helping customers find exactly what they’re looking for quickly and easily. Here are some practical examples and best practices for optimizing site search on Shopify stores. 1. Placement and Positioning of the Search Box Example: Sophiasstyle. com Prominence: SophiasStyle features... --- - Published: 2024-07-11 - Modified: 2024-10-24 - URL: https://ecommerce-today.com/transform-your-e-commerce-customer-support-with-gorgias/ Introduction In the fast-evolving world of e-commerce, where customer expectations are at an all-time high, efficient and responsive customer support can make or break a business. If customers’ questions are answered quickly, their concerns addressed, and ultimately, they have a good time shopping, they will come back to buy again. This is where automation becomes a game changer. Effective customer support depends on making the system very simple; This is how any business concern can achieve efficient and satisfactory performance for customers. Introducing Gorgias — one of the leading e-commerce support services in the market. Through automation, customer support is transformed into something very personal, fast, and accurate. For Shopify store owners, Gorgias integration will change the way customer interactions are handled and support systems can focus more on building their business rather than dealing with repetitive issues. The purpose of this post is to walk you through the process of setting up Gorgias on your Shopify store from A to Z and give you a sneak peek into the more complex automation flow our company runs. Whether you want to free up response time, raise customer satisfaction, or just streamline your support operations, you’re in the right place Let’s jump in and see how you can supercharge your customer support game with Gorgias. What is Gorgias? Gorgias is a customer support service specially optimized for eCommerce businesses. Designed to move and streamline customer interactions across channels, enabling businesses to better deliver exceptional support. Using advanced automation and integration capabilities,... --- - Published: 2024-06-24 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/exciting-new-features-in-shopify-summer-2024-edition/ Shopify has unveiled an array of new features in its Summer 2024 Edition, designed to enhance the merchant and customer experience. Here’s a comprehensive look at the latest updates. Shopify Markets: Simplifying Global Expansion Expanding your business globally is now easier with Shopify Markets. Key features include: Centralized Management: Manage all your international markets from one dashboard. Customization: Tailor catalogs, themes, currencies, and domains for each market. Insights and Analytics: Access detailed performance data for each region. Easy Setup: Quickly set up new markets with simplified processes. Seamless Integration: Integrates smoothly with your existing Shopify operations. Major Benefits: Increased Reach: Expand your customer base by entering new international markets with ease. Enhanced Customer Experience: Provide localized shopping experiences tailored to different regions. For more details, visit the Shopify Markets blog. Shopify’s Standard Product Taxonomy: Enhancing Product Management Shopify’s Standard Product Taxonomy streamlines product creation and classification. Key features include: Centralized Product Data: Maps over 10,000 product categories with 1,000+ attributes. Improved Discoverability: Enhances on-site search, filters, and cross-channel selling. AI-Powered Classification: Uses Shopify Magic for automatic product categorization. Efficient Variant Management: Simplifies creating and managing product variants. Native Support for Swatches: Automatically renders color swatches on storefronts. Major Benefits: Reduced Manual Entry: Speeds up product setup with AI suggestions. Consistent Data: Ensures standardized, accurate product information. For more information, visit the Shopify Taxonomy blog. Shopify Web Performance Dashboard: Tracking and Improving Your Store’s Speed The Shopify Web Performance Dashboard helps monitor and improve your store’s performance. Key features include: Core... --- - Published: 2024-06-21 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/3pl-solutions-for-your-shopify-store/ For Shopify store owners, managing order fulfillment can be a complex and time-consuming task. Partnering with a third-party logistics (3PL) provider can streamline this process, allowing business owners to focus on other critical aspects of their operations. This article explores some of the best 3PL solutions for Shopify stores, detailing their features and benefits. Key Takeaways 3PL providers can significantly reduce logistics expenses for Shopify stores by leveraging economies of scale and negotiating favorable shipping rates. Partnering with a 3PL allows Shopify store owners to streamline their order fulfillment process, improving efficiency and customer satisfaction. Many 3PL providers offer direct integrations with Shopify, making it easier for store owners to manage inventory, track orders, and fulfill shipments. 1. SHIPHYPE SHIPHYPE is a third-party logistics (3PL) company that streamlines your supply chain management. The platform seamlessly integrates with 100+ shopping carts and marketplaces, including Shopify, WooCommerce, Etsy, Amazon, BigCommerce, Magento 2, Walmart, and more. This makes it an excellent choice for Shopify store owners looking to improve their order processing turnaround time. SHIPHYPE operates five warehouses in the United States and Canada, equipped with multiple carriers for international shipping. This extensive network helps in reducing shipping costs and ensures faster delivery times. Key Features Integration with over 100 shopping carts and marketplaces Five warehouses across the US and Canada Multiple carriers for international shipping Specializes in kitting services, DTC and B2B fulfillment, and FBA preparation SHIPHYPE is a great 3PL option for Shopify store owners as it offers an easy-to-use platform... --- - Published: 2024-06-18 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/best-practices-for-optimizing-mobile-content-for-shopify-in-2024/ As mobile commerce continues to dominate, ensuring your Shopify store is optimized for mobile users is essential. A well-optimized mobile site enhances user experience, boosts SEO, and drives higher conversion rates. Here are the best practices to ensure your Shopify store is mobile-friendly in 2024: 1. Choose Responsive and Fast-Loading Themes Start with a responsive theme. Popular themes like Debut, Brooklyn, and Dawn are designed with mobile users in mind, automatically adjusting to different screen sizes. Additionally, prioritize themes optimized for speed to reduce page load times, which is critical for retaining mobile users . 2. Streamline Navigation and Layout Effective navigation is crucial for mobile users. Simplify your navigation menu to make it easily accessible from any page. Use collapsible menus and clear categories to avoid clutter. Sticky navigation bars can keep essential options like the cart and menu visible as users scroll. The Brooklyn theme offers a user-friendly navigation setup ideal for mobile optimization . 3. Optimize Call-to-Action (CTA) Buttons CTA buttons drive conversions. On mobile, they should be easily tappable, at least 48 pixels wide, and surrounded by ample white space to prevent accidental clicks. Use bold colors and action-oriented text to make your CTAs stand out. A/B testing different designs and placements can help determine the most effective options for your audience. Themes like Debut and Venture provide customizable CTA options ideal for mobile screens . 4. Focus on Font and Text Optimization Select simple, legible fonts and increase font sizes to improve readability on smaller... --- - Published: 2024-06-12 - Modified: 2025-07-31 - URL: https://ecommerce-today.com/increase-shopify-sales-with-tidio-live-chat-chatbot-integration/ 1. Introduction In today’s world of eCommerce where every click counts and every customer interaction shapes your brand, providing exceptional customer service is crucial. As an online store owner, you understand the importance of being available to your customers whenever they need assistance, and that’s where Tidio steps in. This article explores how integrating Tidio into your Shopify store can level up your customer service game and drive business growth. 2. What is Tidio? At the core, Tidio is a live chat solution however, configured correctly, it can be your 24/7 virtual assistant designed to meet the needs of your Shopify store. With Tidio, you can communicate with your website visitors in real time, generate responses to frequently asked questions, see what pages they’re browsing, and seamlessly integrate multi-channel communication. With the convenience of communication and the complexities make it a must-have tool for any Shopify store owner looking to optimize customer experience and increase sales. 3. Why Use Tidio on Shopify? Enhanced Customer Service: Imagine a scenario where a potential customer is browsing your Shopify store late at night and has a question about a product. With Tidio, you can provide instant support, answer queries, and guide them through the purchasing process, all without them spending hours ‘on hold’ over the phone or waiting for an email response. By offering prompt assistance, you increase customer satisfaction and improve the likelihood of completing a sale. Increased Sales: Tidio’s chatbots are your virtual sales representatives, available 24/7 to engage with visitors,... --- - Published: 2024-06-07 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/how-to-grow-your-shopify-store-using-push-notifications/ How PushOwl Can Improve Your Marketing Strategy What are push notifications? Push notifications are short, attention-grabbing messages sent by either an app or a website to a user’s device, even when the user is not using the app or site. These notifications appear on the person’s screen and can be alerts, reminders, updates, or promotional messages. Push notifications are designed to re-engage website or app users by providing them with timely and relevant information, and encouraging them to take action. This action can be: completing a purchase, reading an update, or checking out a newly implemented feature. Benefits of Push Notifications Direct Communication with Customers: Push notifications give you a direct communication avenue with your customers. Emails or social media posts tend to get lost in crowded inboxes or feeds. Push notifications appear on the person’s device, which makes your message promptly seen. By providing this immediate access, businesses can deliver important information, promotional offers, or updates without any delay, building a more personal connection with the audience. Increased Engagement: Push notifications are highly effective at capturing a user’s attention and encouraging them to interact with your app or your website. You can send timely and relevant messages, which keep users engaged, and make them return. This can help gain higher user retention rates and more activity on your website or app. Higher Conversion Rates: One key advantage of push notifications is their ability to help increase conversion rates. Features like abandoned cart reminders are simply effective, helping you recover... --- - Published: 2024-03-29 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/ecommerce-today-is-a-2024-clutch-100-winner/ In the dynamic world of ecommerce, speed is synonymous with success. eCommerce Today is thrilled to announce our latest milestone: winning the prestigious Clutch 2024 Award for Fastest Growth. As leaders in the ecommerce industry, we understand the relentless pursuit of excellence and innovation. This award is not just a recognition of rapid expansion; it’s a testament to the trust and success we’ve cultivated alongside our dedicated clients. For ecommerce business owners and CEOs, growth is the lifeblood of the industry. It’s about scaling up, outsmarting competition, and exceeding customer expectations. At eCommerce Today, we’ve embodied these principles, and this award reflects our unwavering commitment to empowering online store owners through expert consulting and actionable guides. Our Journey to the Top The path to winning the Clutch 2024 Award was paved with challenges, but our belief in ‘Expertise, Guidance, Success, and Innovation’ fueled our ambition. We leveraged the latest technologies, embraced data-driven strategies, and fostered a culture of continuous learning. This approach has not only propelled our growth but also enabled our clients to thrive in an ever-evolving marketplace. What This Means for You Winning this award is more than a feather in our cap; it’s a beacon for all ecommerce entrepreneurs striving for greatness. By partnering with us, you gain access to a team that’s recognized for its growth-oriented mindset. We share our journey with you, offering insights and support to help you navigate the complexities of the ecommerce world. Empowerment Through Innovation At eCommerce Today, ‘Empowerment’ and ‘Innovation’... --- - Published: 2024-02-01 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/designing-for-conversion-design-testing-and-iteration/ Design your Shopify store for conversion! It would be great if we could use a checklist of what we need in our store to maximize the conversion rate. Unfortunately, things are not that easy. Still, you can find what are the weaknesses of your website by using testing and iteration. What are testing and iteration? They are an alternative to the linear process of project management. It is a simple and efficient process that runs in cycles. Create the hypothesis Test it Improve the store based on the feedback. Repeat the process until you find a solution that works for you. More about this approach One of the main advantages is that this process is not sensible to the stakeholder’s opinions. You can make changes based on the data you gather during this process. That means you need to educate your partners. Being a flexible process, that will create flexible solutions, will mean uncertainty for them. Most of the stakeholders will want a fixed solution because they can know exactly how much they have to pay. That’s why it is important during the selling process to educate your partners about the benefits of this model. The main benefits of the approach: Reduced the chance of building the wrong solution Reduced risk of implementing a solution that reduces conversion instead of improving it Maximize the ROI (return on investment) of any work done. High probability of improvements in conversions for the created solution The costs are smaller. Due to the testing,... --- - Published: 2024-02-01 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/shopifys-winter-2024-edition-simplified-and-expanded/ Shopify’s Winter 2024: Expanding Your E-commerce Universe Shopify has rolled out some cool new features in their Winter 2024 edition. Let’s break these down in a simpler way and explore what they mean for your online store. More Variants for Your Products Before, you could only have 100 different versions (or ‘variants’) of a product on Shopify. Now, they’ve increased this to a whopping 2000! This is great news if you sell products that come in lots of different styles or sizes. It’s currently being tested, but it’s going to make things much easier for store owners. Better Ways to Show Off Your Products Shopify Plus stores now have a new tool called the Combined Listings app. This lets you show a product that has different versions (like colors or sizes) in one place. Each version can have its own details and pictures. This used to be something you could only do with special customizations, but now it’s a standard feature. Easy Image Editing with AI Editing product photos just got easier. Shopify’s new Magic Media Editor uses AI to help you change the backgrounds and settings of your product images quickly and easily. It’s like having a simple version of Photoshop right in your Shopify admin area. Smarter Search on Your Store Shopify’s new semantic search uses AI to understand what your customers are looking for better. This means when customers search for products, they get more relevant results. It’s not just about matching keywords anymore; it’s about understanding... --- - Published: 2024-01-20 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/migrating-to-shopify/ Considering migrating to Shopify? It’s a strategic and great choice! In 2023, Shopify had more than 2. 1 million people using it every day. But what’s even more impressive is that there are now over 4 million online stores using Shopify. These stores serve customers from all around the world, in different countries, languages, and industries. In this article, you’ll find a comprehensive guide to seamlessly migrate your store to Shopify while uncovering the numerous benefits it brings. Source: Builtwith Why migrate your store to Shopify Shopify is renowned as one of the most versatile and popular e-commerce platforms available. Ensuring your brand continues its journey on a platform that not only offers boundless opportunities but also allows for diversified growth is essential. Discover below the top five compelling reasons why migrating your business to Shopify is a wise decision: User-friendly platform: Shopify is well known for its user-friendly interface. You don’t need to be a tech expert or to have a developer on your team to work with this platform. It is easy to start your store, from adding products, creating collections, and also building your store from scratch using a theme! And the best part? Shopify also offers different types of automation with Shopify Flows that can help you manage different daily tasks and focus more on other areas ( for example removing out-of-stock products from collections, adding specific labels for products based on certain criteria and so on) E-commerce Features: Shopify offers a comprehensive suite of e-commerce... --- - Published: 2024-01-19 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/demystifying-upselling-and-cross-selling/ In the vast landscape of e-commerce, two strategies stand out for their potential to boost sales and enhance customer satisfaction: upselling and cross-selling. While these terms are often used interchangeably, they offer unique benefits and, when implemented correctly, can be a winning combination for businesses. What is Cross-Selling? Cross-selling is the practice of suggesting additional products that complement the customer’s initial choice. Imagine buying a blow dryer, and the store suggests a matching comb. This strategy isn’t about steering customers away from their intended purchase but rather guiding them toward products they may not have yet considered. What is Upselling? Upselling, on the other hand, involves encouraging customers to choose a higher-end product than their initial selection. Comparison charts are often employed to showcase the added value of premium options, helping customers visualize the benefits of an upgrade. Both upselling and cross-selling share a common goal: providing extra value to customers. They aim to increase order value and introduce customers to products they might not be aware of, expanding their options. Understanding the difference is crucial, as they can impact the business differently. Upselling directly contributes to increased margins, while cross-selling focuses on broader customer satisfaction. The Benefits of Cross-Selling Enhanced Customer Loyalty Cross-selling fosters stronger bonds with existing customers. By providing complementary products, businesses enhance the overall customer experience, leading to increased loyalty. Expanded Product Awareness Successful cross-selling introduces customers to a wider range of products they might find beneficial. This not only adds value to their current purchase... --- - Published: 2024-01-12 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/what-is-dmarc-a-step-by-step-guide-to-set-it-up-correctly/ New Gmail Email Authentication Requirements Google and Yahoo revealed new email authentication requirements for bulk message senders on October 3, 2023, which are mandated to be in place by February 2024. Among these criteria is the setup of a DMARC record. This article will delve into the definition of a DMARC record and provide a quick guide on how to configure it on your DNS Hosting Provider. What is a DMARC record? DMARC, short for Domain-based Message Authentication, Reporting, and Conformance, serves as a crucial email security protocol that empowers domain owners to guard against unauthorized usage, such as email spoofing. It allows senders to assert message protection via SPF and/or DKIM, providing instructions to recipient servers on the actions to be taken in case authentication fails. How to add a DMARC record to your DNS Hosting Provider: 1. Log in to your DNS Hosting Provider and choose “Create Record. ” 2. Select the TXT DNS Record Type. 3. Add the Host Value: In the host value/name field, enter the value “_dmarc. yourdomain. com. ” Note: In most cases, the hosting provider may automatically append the domain to the value, so you might only need to add “_dmarc” here. 4. Add “Value” Information: For an initial setup, consider using a simple DMARC record: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourdomain. com The tag-value pairs “v” and “p” are mandatory. The tag-value pair “rua” is optional, but we recommend adding it to receive reports on your email’s performance. Replace yourdomain. com with your domain. 5.... --- - Published: 2024-01-11 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/boost-your-e-commerce-success-in-2024-why-migrating-to-shopify-now-offers-unmatched-advantages-for-functionality-and-security/ Discover the unparalleled benefits of migrating your e-commerce store to Shopify in 2024. This comprehensive guide delves into how Shopify's advanced security and functionality can elevate your online business. Learn about seamless site migration, including site move, replatforming, and hybrid migration, and how Shopify simplifies these processes. Gain insights into avoiding common pitfalls in site migration, ensuring a smooth transition with detailed planning, thorough testing, and effective URL redirects. Explore Shopify's user-friendly interface, built-in security, mobile responsiveness, and its suitability for dropshipping. Understand why Shopify stands out as a secure, versatile platform for boosting e-commerce success. In the world of online business, Shopify is a standout choice for entrepreneurs. It’s a powerful platform that not only speeds up but also simplifies the journey to success. Whether you’re just starting or already have a business, Shopify is a budget-friendly solution for building, managing, and growing your online store. Customizing Your Store Made Simple One great thing about Shopify is its beautiful themes. You don’t need to be a design expert – with a drag-and-drop interface, anyone can create a unique and attractive online store. This customization helps your store stand out and keeps customers engaged. User-Friendly Interface is defined by: Accessible technology for a broad audience. Drag-and-drop interface simplifies storefront creation. Read our guide on how to build a successful Shopify store. Seamless Dropshipping Success with Shopify If you’re into dropshipping, Shopify has got you covered. It makes managing inventory, processing orders, and handling shipping a breeze. Plus, it can easily connect with other apps, giving you flexibility to run your business your way. Shopify provides: Streamlined inventory management and order processing. Flexible integration with third-party apps for tailored operations. Reliable Support for Your Journey Shopify understands that challenges can pop up in the world of online business. That’s why they offer great support services and tons of video tutorials. They want to make sure you can navigate any bumps in the road. Selling Everywhere, Anytime Shopify’s support for multichannel operations means you can manage your business from one place. Whether it’s online or in-store, you can... --- - Published: 2023-12-28 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/how-to-find-fix-keyword-cannibalization-for-your-store/ Keyword cannibalization it's a real challenge for e-commerce stores that happens when pages on your store compete for the same keywords. Solving this issue not only improves search engine visibility, but also improves the user experience, increasing sales and online visibility. Keyword cannibalization may sound harmless, but it's a real challenge for e-commerce stores. It happens when pages on your store compete for the same keywords, confusing search engines and diluting your SEO efforts. Addressing this issue not only makes your e-commerce store more visible to search engines but also improves the user experience, which can increase your sales and online visibility. Understanding eCommerce Keyword Cannibalization The what, the why, and the impact of keyword cannibalization in your e-commerce store. What is keyword cannibalization? It's when different pages of your eCommerce store rank for the same search terms, creating confusion for the search engines and splitting the attention of the users. For example, imagine an online store that sells athletic shoes. Two pages - one for "women's running shoes" and another for "best women's running shoes" - may unintentionally target the same search terms, leading to keyword cannibalization. Causes of keyword cannibalization: Website structure: This happens when your e-commerce store has multiple pages that lead to similar products, confusing search engines about which page is most relevant. Keyword strategy: When you optimize multiple pages for the same keywords without clear differences in content, it's hard for search engines to pick the right page for users' needs. Linking strategy: Using the same text to link to different pages can confuse search engine crawlers, the bots that index web pages. Unintentional content duplication: Sometimes you create new pages that are too similar to old pages without realizing it, or you fail to redirect... --- - Published: 2023-12-18 - Modified: 2024-12-06 - URL: https://ecommerce-today.com/ecommerce-holiday-marketing-strategies-for-a-merry-christmas/ The holidays are the ultimate time to drive 2023 sales, but the online market is as crowded as a holiday mall. You can't just improvise your way through it - you need a solid, Santa-approved marketing plan. So let's roll up our sleeves and dive into some jolly marketing strategies that will not only increase your sales but also spread the holiday spirit like a warm, festive hug! It’s the holiday season, and it’s full of opportunity. Last year, holiday retail sales grew 4. 8% over the previous year, and they’re expected to grow another 4. 5% this year. Holidays are the ultimate time to drive 2023 sales, but the online market is as crowded as a holiday mall. You can’t just improvise your way through it – you need a solid, Santa-approved marketing plan. So let’s roll up our sleeves and dive into some jolly marketing strategies that will not only increase your sales but also spread the holiday spirit like a warm, festive hug! Game-changing holiday marketing strategies for your eCommerce business The holiday season is e-commerce’s high tide, when the right promotional strategies can send your sales graph soaring. But how do you ensure that your brand not only floats in the competitive sea but rides the wave triumphantly? The answer lies in creating unique, engaging, and customer-centric promotional ideas. Here are some of our secrets that have been hugely successful for clients in a variety of niches: Create a Gift Guide: Help Your Customers Decide Easier Navigating through an ocean of products can be overwhelming for your customers. So, simplify their journey with curated gift guides. With this in mind, segment these guides by interest, price range, or demographic (such as “Gifts for Tech Lovers”, “Under $50” or “Gifts for Her”). Improve your customer’s shopping experience and your sales by guiding them to the perfect purchase with engaging visuals and descriptive copy. Tip: Promote... --- - Published: 2023-12-15 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/shopify-apps/ The digital shopping world is rapidly evolving, and eCommerce subscriptions are at the forefront of this change. Unlike traditional one-time purchases, subscriptions offer a mix of convenience and personalization that resonates with modern shoppers. This approach is reshaping buying habits, providing customers with effortless and tailored shopping experiences. For businesses, it means a new way to grow, bringing in a steady and more predictable stream of income Among the platforms facilitating this shift, Shopify stands out as a leader, offering robust tools that empower merchants to seamlessly integrate subscription-based models into their online stores. At the forefront of this integration are applications like ReCharge and Recurring GO, each offering distinctive features and functionalities to cater to the diverse needs of Shopify merchants. Recent statistics highlight the significant growth of this sector. In 2019, the eCommerce subscription market in the USA generated approximately $16. 49 billion. This figure has shown consistent growth, reaching an impressive $38. 2 billion by 2023. Notably, these numbers exclude data from the Q4, indicating the strong likelihood of the market surpassing the $40 billion mark by the year's end. Source: Subscription e-commerce sales in the United States from 2019 to 2023 Understanding Ecommerce Subscriptions An e-commerce subscription company sells its products on a recurring basis online. Typically, it sells and ships products to customers on a monthly or quarterly basis. Nowadays, there are companies that focus their entire strategy only on building subscriptions and there are businesses that combine the one-time purchase feature with subscriptions. The... --- - Published: 2023-12-01 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/clutch-names-ecommerce-today-as-one-of-the-game-changing-email-marketing-companies-this-2023/ There are a lot of companies that try different digital marketing techniques, solutions, and strategies to help build up their business and attract more clients. One that has stood the test of time is email marketing. We’ve seen the whole industry grow and evolve alongside the internet and the digital space. When used correctly, email marketing might be the best in producing results for your business. With the help of eCommerce Today, we can make that happen. We are aware of the difficulties involved in creating an e-commerce website, making it appear professional, and gaining sales. There are a ton of things to think about, research, and prepare for. It might need significant financial and time resources, and at times, it can be very daunting! Here’s where we come in! We are a full-service eCommerce company with a focus on marketing solutions and website development and optimization. Today, our team celebrates an amazing achievement as we introduce our latest accolade in the market! Clutch has recently named us as one of the game-changing Email Marketing Companies this 2023 on their platform and we are excited to share this with all of you. For those of you who don’t know, Clutch is a B2B ratings and reviews platform based in Washington, DC. They evaluate technology service and solutions companies based on the quality of work, thought leadership, and client reviews. A rapidly expanding startup, Clutch has become the go-to resource in the agency space. To help us celebrate this milestone, here... --- - Published: 2023-11-23 - Modified: 2023-12-18 - URL: https://ecommerce-today.com/ecommerce-todays-year-end-triumphs/   As the digital calendar flips its pages, we are thrilled to share the remarkable tale of our journey through 2023, a chapter marked by accolades that celebrate not just our accomplishments but the collective spirit of innovation and collaboration. Join us as we recount the remarkable recognition and awards bestowed upon eCommerceToday, turning the spotlight on the culmination of a year marked by innovation, client success, and a genuine passion for crafting digital narratives. So, dear readers let's embark on this journey of celebration and gratitude! 1. Clutch Email Marketing Company 2023: In the vast digital landscape, we're honored to be crowned the Email Marketing Company of 2023. Our heartfelt gratitude goes out to the global community for recognizing the power of meaningful connections that transcend boundaries. 2. Clutch Top Company Romania 2022: As we proudly stand atop the podium as the Top Company in Romania for 2022, we extend our gratitude to our Romanian partners and collaborators. Together, we're shaping a future where success knows no limits. 3. Clutch Top Digital Marketing Company eCommerce Romania: Navigating the dynamic world of eCommerce is no easy feat, but being recognized as the Top Digital Marketing Company in eCommerce Romania is a testament to our commitment to shaping success stories in the online marketplace. 4. Clutch Top Email Marketing Company Romania 2023: Back-to-back victories as the Top Email Marketing Company in Romania for 2023 fill our hearts with joy. We owe these triumphs to the collaborative spirit of our team and... --- - Published: 2023-11-15 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/unleashing-e-commerce-potential-in-the-uae-a-guide-by-ecommerce-today/ Introduction: The Digital Transformation in the UAE The United Arab Emirates (UAE) has witnessed a remarkable digital transformation, particularly in the e-commerce sector. As businesses in the UAE continue to evolve, leveraging tools like email marketing, Shopify stores, and effective web development becomes crucial. This guide aims to provide insights into how a serious and price-affordable agency can help you capitalize on these tools to boost your online sales and achieve tangible results in the UAE market. 1. Email Marketing: Your Key to Customer Engagement in the UAE Email marketing remains a powerful tool in the digital advertising arsenal, especially in a tech-savvy market like the UAE. It’s not just about sending emails; it’s about crafting targeted, personalized messages that resonate with your audience. A serious agency specializing in email marketing can help you segment your audience, create compelling content, and track key metrics to ensure your campaigns drive real engagement and sales. Key Takeaway: Personalization and Segmentation: Tailor your emails to meet the unique needs and preferences of your UAE audience. 2. Shopify Store: Your Gateway to E-commerce Success Setting up a Shopify store is a straightforward way to enter the world of e-commerce. However, to stand out in the competitive UAE market, your store needs more than just a basic setup. It requires a blend of aesthetic appeal, user-friendly design, and local customization. Partnering with a web development agency that understands the nuances of the UAE market can transform your Shopify store into a powerful sales tool. Key... --- - Published: 2023-10-24 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/seo-and-content-making-them-sing-together-at-ecommerce-today/ Introduction Hey there, digital dreamers! Ready to dive deep into the secret sauce of successful online businesses? Well, you’re in luck because today, we’re pulling back the curtain on how we at eCommerce Today get SEO and content to do a perfect tango. So, here’s the deal: we don’t see SEO and content as two separate things. Nope, they’re in a band, and they’re creating chart-toppers! We call our unique approach “SEO Content Synchronization,” and it’s all about making sure your content doesn’t just sit there looking pretty; it gets the spotlight on the search stage, too! First things first, we get to know who we’re performing for – that’s your customers! This backstage insight shapes our keyword research, focusing on terms that your audience is actually googling. It’s like knowing they want more pop and less heavy metal before we hit the recording studio. Next up, we’re writing hits — content that speaks to your audience’s needs and questions. But here’s the kicker: we’re not just stuffing keywords. We’re weaving them in naturally, creating content that reads smoothly and answers real-world questions. Because what’s the point of attracting an audience if you’re not going to put on a show, right? But wait, the show isn’t over after the content goes live. We’re backstage monitoring performance, seeing which pages get the most clicks, and tweaking our strategy for the next big hit. Five actionable steps to integrate your SEO and content Strategies 1. Keyword-Infused Content Creation: Action: Conduct comprehensive keyword... --- - Published: 2023-10-20 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/shopifyvsbigcommerce/ In the fast-paced world of e-commerce, choosing the right platform for your online store is a pivotal decision that can make or break your business. With countless options available, each boasting a unique set of features and benefits, it can be overwhelming to make the right choice. Two heavyweight contenders in the realm of e-commerce platforms, Shopify and BigCommerce, often emerge as top choices for businesses seeking to establish or expand their online presence. Whether you're a budding entrepreneur looking to set up your first e-store or a seasoned retailer considering a platform switch, this blog post will guide you through the key differences between Shopify and BigCommerce, and why migrating to Shopify might be the best move for your business. Key Features to Consider Both platforms have one mission: to deliver user-friendly tools for your business. The main benefit is that you don’t have to buy or download any software to use them. You can easily access and manage your store from anywhere. Without needing to code anything, you must choose the right template for your business. Uploading products, setting your prices, designing your content - you’re ready to go! This seems simple, but let’s explore what other options these platforms hide. Factors BigCommerce Shopify Cheapest pricing plan $39 per month $32 per month All themes are mobile-responsive YES YES App store 6,000 apps Custom domain name YES YES Reliable hosting YES YES Blog CMS capabilities YES YES Sales reporting YES YES Multimedia support on product pages Image, GIF,... --- - Published: 2023-10-02 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/simplify-the-checkout-process-with-shopifys-one-page-checkout-feature/ Introduction to Shopify’s One-Page Checkout The digital age has revolutionized the way we shop. From physical stores to the vast world of e-commerce, the evolution of online shopping has been nothing short of remarkable. As businesses strive to offer the best online shopping experience, the importance of a seamless checkout process cannot be overlooked. This is one of the main reasons why Shopify announcing that the single-page check-out option is finally arriving is really great news. This feature is designed to simplify the checkout process, making online shopping a breeze for customers and driving sales for businesses. The Shopify One-Page Checkout will be available to Basic, Shopify, and Advanced merchants starting in the first week of October! If you are a Plus member and have upgraded to check-out extensibility, you can find the new layout in your check-out editor and don’t need to wait. Why Simplifying the Checkout Process Matters A complicated checkout process can be a deal-breaker and really frustrating. Customers want quick, hassle-free transactions. By streamlining the checkout process, businesses can ensure customer satisfaction, leading to more sales, repeat purchases, and brand loyalty. Traditional Checkout vs. One-Page Checkout While traditional checkout processes involve multiple steps and pages, the One-Page Checkout consolidates everything into a single page. This not only speeds up the process but also reduces the chances of cart abandonment since clients won’t have to navigate through various pages to complete their orders. Benefits of Shopify’s One-Page Checkout Feature Shopify’s One-Page Checkout offers a plethora of benefits:... --- - Published: 2023-08-31 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/why-image-optimization-matters-for-shopify-stores/ In the online world, speed is the new currency! If you're running a Shopify store, you're already ahead of the game in the e-commerce world. No matter how stunning your products are, if your images take ages to load, you're losing customers and, worse, revenue. That's where the magic of image optimization comes into play. The Basics of Image Optimization Understanding Image Formats: JPEG, PNG, and WebP It's important to understand the differences between JPEG, PNG, and WebP. JPEG is the most common format, known for its ability to compress images to smaller sizes while maintaining decent quality, making it ideal for photographs. PNG, on the other hand, is a lossless compression format that preserves image quality and supports transparency, making it perfect for logos and graphics. WebP is a relatively new format developed by Google, offering both lossy and lossless compression, and it often provides higher-quality images at smaller file sizes compared to JPEG and PNG. Responsiveness is crucial Image dimensions refer to the width and height of an image in pixels. It's essential to resize your images to the dimensions that best suit your website's design and layout. By optimizing your image dimensions, you can ensure that your images look great on all devices, from desktops to smartphones, without compromising on speed or quality. Shopify templates are specially built to accept images for desktop and mobile screens. This will allow the banner images, for example, to properly display the message and call to action button. The below image... --- - Published: 2023-08-22 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/15-proven-strategies-to-optimize-your-campaigns/ In today’s fast-paced digital age, where communication channels are abundant, email marketing continues to shine as a powerful tool for businesses. It allows you to establish connections, drive engagement, and boost conversions. However, crafting successful email campaigns isn’t just about hitting the send button. It requires a strategic approach that combines creativity, data-driven insights, and a profound understanding of your target audience. In this article, we’ll explore 15 proven strategies that can help you optimize your email marketing campaigns and achieve remarkable results. 1. Segment Your Audience for Targeted Communication The era of sending generic emails to your entire subscriber list is over. Start segmenting your audience based on demographics, behaviors, and preferences. By doing so, you can customize your content to match each group’s unique interests, leading to higher engagement and conversion rates. 2. Personalization: A Key to Building Relationships Personalization goes a long way in making your subscribers feel valued. Address them by their names and provide content that resonates with their preferences. By sending personalized emails, you establish a stronger connection, fostering trust and loyalty. 3. Craft Compelling Subject Lines That Spark Interest Your subject line serves as the gateway to your email’s content. Craft concise, intriguing subject lines that pique recipients’ curiosity and encourage them to open your emails. A captivating subject line sets the tone for a successful email campaign. 4. Embrace Mobile-Optimized Design With mobile devices dominating email consumption, ensure your emails are responsive and visually appealing across various screen sizes. A seamless mobile... --- - Published: 2023-08-04 - Modified: 2025-09-04 - URL: https://ecommerce-today.com/improve-seo-on-your-shopify-store/ Introduction In the digital age, having an online store is not enough. You need to ensure that your store is visible to potential customers, and that’s where SEO comes in. SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google. This article will guide you on how to improve SEO on your Shopify store, helping you attract more organic traffic and boost your sales. Understanding SEO and Its Importance SEO is not just about using the right keywords. It’s a holistic approach that involves various aspects, from your website’s design and content to its performance and user experience. SEO is crucial for your Shopify store because it helps you rank higher on search engine results pages (SERPs), making your store more visible to potential customers. Keyword Research: The Foundation of SEO Before you can optimize your Shopify store, you need to understand what your potential customers are searching for. This is where keyword research comes in. By identifying the right keywords, you can tailor your content and products to meet your customers’ needs. 1. Understand Your Target Audience Identify your audience’s needs and interests. Consider what problems your product or service solves. Think about the language your audience uses. 2. Define Your Goals What do you want to achieve with your content? Are you aiming for brand awareness, sales, engagement, etc. ? 3. Use Keyword Research Tools Google Keyword Planner, SEMrush, Ahrefs, Moz, etc. Find keywords related to your industry, products, or... --- - Published: 2023-08-02 - Modified: 2025-08-18 - URL: https://ecommerce-today.com/shopify-vs-wordpress-which-one-is-better-for-your-website/ In today’s fast-paced digital environment, having a solid online presence has become essential for any business, and even more so for e-commerce stores. If you’re looking to build your e-commerce store from scratch or improve your current one, you may wonder: What’s the best platform for my online store? Shopify, WordPress, or other? Both Shopify and WordPress are known for their ease of use, flexibility, and excellent performance, and have earned a strong reputation among online retailers and entrepreneurs. Both platforms offer e-commerce capabilities. However, when choosing the right platform for your business, understanding their differences is crucial. In this article, we’ll delve into the nuances and explore which platform best suits your needs. Let’s dive in and discover your ideal online store platform! When WordPress is right for your business With its origins as a blogging platform, WordPress has evolved into a robust content management system (CMS) that powers millions of websites worldwide. It offers a wide range of themes, plugins, and customization options to create a unique online presence. While WordPress does have e-commerce capabilities through plugins like WooCommerce, it may require additional setup and customization compared to the built-in e-commerce features of Shopify. Sounds appealing? Here's a comprehensive guide on migrating from WooCommerce to Shopify that explains it all. When Shopify is the best fit for your business needs If your primary goal is to create a successful and thriving e-commerce store, Shopify emerges as the clear frontrunner. Designed with a dedicated focus on online retailing, Shopify... --- - Published: 2023-07-20 - Modified: 2025-08-19 - URL: https://ecommerce-today.com/why-use-github-with-shopify-connection-guide/ In today’s fast-paced digital landscape, having an efficient platform to manage code repositories and collaborate seamlessly with development teams is crucial for businesses. That’s where GitHub comes in. As a standalone website for version control and collaboration, GitHub offers powerful tools and features that are particularly beneficial for Shopify users. Whether you’re a developer, store owner, or part of a team working on a Shopify project, harnessing the power of GitHub can significantly boost productivity and streamline your workflow. In this blog post, we’ll explore the advantages of using GitHub with Shopify and provide a comprehensive connection guide to integrate these two platforms. By the end of this guide, you’ll have the knowledge to leverage the full potential of this integration and enhance your Shopify development capabilities. Let’s dive in and discover how GitHub can transform your Shopify journey! The default Shopify code edit tracking functionality Shopify’s Code Edit Tracking is a powerful feature designed to monitor and track changes made to your theme’s code, making it invaluable for customizing your Shopify store and keeping a record of modifications to your theme files. By enabling Code Edit Tracking, a duplicate version of your theme is automatically generated whenever you make code changes. These versions are securely stored in your Shopify admin, allowing you to easily access and compare specific code changes at different points in time. There are several key benefits to using Code Edit Tracking. Firstly, it serves as a safety net, preserving previous versions of your theme’s code.... --- - Published: 2023-07-03 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/shopify-store-optimization-with-microsoft-clarity-heat-mapping/ Using Microsoft Clarity as the heat mapping tool on your Shopify Store A web analytics tool provided by Microsoft, Microsoft Clarity offers website owners and developers insights into user behavior. This helps them understand how visitors interact with your Shopify store and provides visual reports and heatmaps that contain various aspects of user engagement: clicks, scrolling behavior, session recordings, etc. It’s important to analyze user behavior on your Shopify store to gain insights into how they interact with it, what is it that they find engaging, and also what frustrated them. You can see their mouse movements, clicks, and scrolling behavior in real-time, uncovering valuable insights into their frustrations, preferences, and pain points. By analyzing these session replays, you can identify usability issues, optimize your store’s performance, and ensure a seamless shopping experience. Key Features of Microsoft Clarity for Your Shopify Store Session Recordings This is a feature that records and allows you to replay user sessions. It provides insight into how visitors navigate through your Shopify store and how they interact with different elements. This is especially helpful in identifying usability issues and potential bugs. Heatmaps These provide combined data that allow you to identify popular areas in your Shopify store and help you determine user engagement. It generates heatmaps to visualize user interaction, clicks, and scrolling behaviour and it’s a useful feature when it comes to your Shopify store’s design and layout optimization. Click Analytics It’s a feature that provides data on click-through rates, identifies any areas where... --- - Published: 2023-06-08 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/self-service-returns-shopifys-newest-functionality-that-can-benefit-your-store/ In the bustling world of 2023 online shopping, ease and convenience are key. Shopify, a leading e-commerce platform, is well aware of this fact and has always focused on enhancing the shopping experience for both merchants and their customers. Their latest update, the “Self Service Returns” feature, is yet another stride in this direction. As any online shopper will tell you, returning products can be a hassle. With Self Service Returns, Shopify aims to change that. This simple yet effective tool allows customers to initiate their own returns, promising a smoother, hassle-free process. How to get started The first thing to do is to activate the Self Service Returns option in Shopify. Go to Settings -> Customer accounts and if you do not have the new customer accounts option, choose it and SAVE: Next up, scroll down to Self Service Returns and Turn On: Setting Up Return Rules The second step is to go to Settings -> Policies and make sure to define the rules for returns: What is the timeframe for the return: choose 14, 30, 90, unlimited or custom number of days Who will pay for return shipping: customer, free return shipping, flat rate return shipping offered by the store Do you charge a restocking fee? What collections or products cannot be returned: sale items, accessories, swimwear are usually some examples that you can consider Enabling these return rules will make it impossible for the client to request a return in their account for an order that does... --- - Published: 2023-05-16 - Modified: 2024-10-29 - URL: https://ecommerce-today.com/shop-sales-channel-app-boost-your-sales-and-expand-your-reach/ When we talk about e-commerce in 2023, establishing a strong online presence is crucial for all businesses. Choosing the right platform to sell your products can be overwhelming, especially with the countless platforms available these days. Not to mention the number of advertising and pros and cons you have for each. However, one platform stands out from the crowd. Renowned for its user-friendly interface and powerful tools, Shopify provides an exceptional solution for everyone to set up and manage their stores. The Shopify’s Shop Sales Channel is one of the standout features, opening a new opportunity for businesses to maximize their sales potential. It’s time to explore the Shop Sales Channel app, its features, and how it can help you expand your reach and drive revenue growth for your business. Shop Sales Channel App: What is it? Provided by Shopify, the Shop sales channel app is an integrated sales channel that allows businesses to leverage the power of the Shop app, a shopping assistant app with millions of active users, to showcase and sell their products. Merchants gain access to a broader customer base, reaching potential buyers who use this app for browsing and discovering new products. Key Features and Functionalities: Personalized Recommendations: With advanced algorithms and machine learning, the app provides personalized products based on user preference, browsing history, and purchase behavior. This approach is made to enhance the shopping experience and help users discover products that align with their interests. Order Tracking: Regardless of the store they purchased... --- - Published: 2023-04-04 - Modified: 2025-07-15 - URL: https://ecommerce-today.com/unlock-store-success-top-design-secrets-for-a-visually-captivating-profitable-retail-space/ It might be time to give your retail space a much-needed makeover! In today's highly competitive market, having a visually captivating and welcoming store can make all the difference in boosting sales and increasing customer satisfaction. Getting started with Shopify is easy and you can read more about that in our article on how to setup a Successful Shopify Store In this article, we'll unveil the top expert strategies for transforming your store from a design point of view. We'll share some tips on how to optimize and make your store look good without being a graphic designer or having creative design skills. We know that a website does not have to have all the bells and whistles, but a nice look & feel will definitely help with conversion rate, especially for industries like apparel, food and beverage, jewelry and accessories, home and garden, and beauty. Research your competition The internet offers a wealth of inspiration, and taking the time to investigate various online stores within your industry can be incredibly beneficial. By studying what works for others, you can collect ideas and customize them to suit your distinct design style. Choose a clear structure for your store By choosing a clear structure you effectively guide your viewer through your store with the final destination: the products you sell. A good structure can include a main banner with clear text and a strong call to action, a testimonial section for building credibility, featured products, our product categories, about us section.... --- - Published: 2023-03-14 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/maximize-your-conversion-rate-and-improve-your-shopify-store-potential/ Increasing conversion rate is not something that can be done overnight, it takes continuous optimization and testing to understand what ticks for your target customers. Unfortunately, there is no magic wand or secret tool to it, it takes hard work, research, and time. We have put together a list of things that you need to consider working on and improving. 1. A clear and compelling value proposition: A value proposition is a statement that explains how your product or service will benefit the customer. It should be clear, concise, and prominently displayed on your website. Because it helps in differentiating your company from competitors and effectively conveys the advantages of your product or service, a clear and appealing value proposition is crucial. By letting customers know what to anticipate from your company, you may help them become and stay clients. It’s essential to think about your desired audience and their needs when creating a value proposition for a product or service. Your value proposition should be tailored to their demands and specifically state how your service or product will allay their concerns or fulfill their goals. It should be succinct, simple to understand, and free of jargon or technical words. It should also be prominently displayed for visitors to notice on your website. Now, think about your Shopify store – do you have this clearly displayed on your website? Ideally in a sticky section so customers can easily see it as they land on your store. Especially if your site... --- - Published: 2023-02-13 - Modified: 2025-07-14 - URL: https://ecommerce-today.com/improve-your-e-commerce-store-with-inspired-colours-and-fonts/ Improve Your E-commerce Store with Inspired Colors and Fonts: Your Guide to Finding the Perfect Branding Elements: Bringing your Shopify store to life with color and font inspiration The first impression is everything, especially in the world of online business. The colors and fonts you choose can make all the difference in capturing your customers' attention and creating a memorable brand. Whether you're building a website or designing marketing materials, finding the perfect color palette and font can be a challenge. That's why we've gathered some of the best tools to help you achieve your design goals. The right color scheme is crucial when it comes to creating an attractive e-commerce website. Choosing the appropriate colors can convey a positive and professional atmosphere, encouraging customers to navigate and purchase. Make sure your color palette aligns with your brand and appeals to your target audience: Paletton is an easy-to-use tool that allows you to create a color palette for your brand. With its intuitive interface, you can experiment with different color combinations and find the perfect colors for your Shopify store. Duo is a color picker that helps you find the right color quickly. Whether you're looking for a specific shade or just need some inspiration, Duo has you covered. Alphredo is a color tool that uses AI to generate color palettes based on your preferences. Whether you're looking for bold colors or soft pastels, Alphredo will help you find the perfect colors for your Shopify store. Here are the most... --- - Published: 2022-12-30 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/klaviyo-vs-shopify-email-which-one-is-better/ One of the most important comparisons to check out when you’re running a store on Shopify is whether you should use Klaviyo or Shopify Email for email marketing and automation flows. To run campaigns efficiently, you have to choose the best platform for your business. It’s also important to consider long-term goals, as the easier solution might not always be the best. Main Features Comparison Both Klaviyo and Shopify Email offer basic email marketing features, including abandoned cart and post-purchase emails, tracking, reporting, and personalized newsletters. They have user-friendly dashboards and easy integration with Shopify. Klaviyo and Shopify Email come both with easy integration with Shopify and have user-friendly dashboards. One of the main advantages of using Shopify Email is that you don’t have to worry about whether or not it will integrate perfectly with your store. On top of that, it would also be more cost-efficient since your store is built on Shopify. One of the downsides of Shopify Email is that, in comparison with Klaviyo, it is not fully developed yet and it doesn’t compare to what Klaviyo has to offer. Shopify Email is more of a tool to get started as a business with basic email automation and campaigns without investing too much money or time into it. Klaviyo’s Main Features:Klaviyo offers fully automated email sequences, the most advanced list segmentation, tracking tools, popups, SMS marketing, and a wide range of integrations, making it a comprehensive solution for email marketing. Shopify’s Main Features: One of the main... --- - Published: 2022-12-22 - Modified: 2025-07-22 - URL: https://ecommerce-today.com/worried-about-your-shopify-speed-score/ Read the information below to find out more! What is Shopify Speed Score? The loading time of your website is defined as site speed. Google recommends that this loading time should be under one second, but any page loading under 3 seconds is also impressive. Unfortunately, anything more than that can increase the bounce rate by 32% according to statistics. Your Shopify Speed Score is a number from 1 to 100 powered by Google Lighthouse using different performance metrics. This tool measures your loading speed to most visitors and allows you to understand your site performance while equipping you with the tools to improve your user experience: https://pagespeed. web. dev/ You can also get some insights by testing your speed score with GTMetrix or Pingdom. What Shopify Speed Score is considered good? There are different opinions all across the internet, which can lead to confusion. Some say you need a speed score over 80 in order for your store to load fast enough, but that isn’t always true. This score is calculated and varies from store to store by multiple factors. Generally speaking, if your store speed score is above 50, you’re in a good place, while if you’re above 70, you should probably stop reading this right now. What slows down your Shopify Store? Unoptimized images. This is one of the major speed killers and it’s something anybody can control with a bit of information. Generally, banner images that are used on the homepage shouldn’t exceed 1200 x 600px... --- - Published: 2022-12-12 - Modified: 2025-07-21 - URL: https://ecommerce-today.com/choosing-an-seo-agency-for-your-online-store/ Do you want to improve your organic traffic? If you don’t know much about SEO, hiring an agency to help improve your website’s search engine rankings could be a good idea! Wondering how to choose an SEO Agency? Choosing the right agency can be a daunting task, with so many options available it can be difficult to know where to start. Here are some key factors to consider when choosing a SEO agency: 1. Experience and track record: Look for an agency with a proven track record of success in the industry. Ask for case studies and examples of previous work they have done. 2. Knowledge and expertise: SEO is a complex and constantly evolving field, so it’s important to choose an agency that has a deep understanding of the latest techniques and best practices. Look for an agency that stays up to date on the latest industry developments and is willing to share their knowledge with you. 3. Transparency and communication: A good SEO agency should be open and transparent about their processes and methods. They should be willing to discuss their strategies and explain the reasoning behind them. Good communication is essential for a successful partnership. 4. Flexibility and customization: Every website and business is different, so it’s important to choose an agency that is willing to customize their approach to your specific needs and goals. Look for an agency that is flexible and willing to adapt their strategies as needed. 5. Cost: SEO can be a significant... --- ---