How to set up the Bing Sales Channel on Shopify

connect-shopify-with-bing

December 24, 2021

So many of your competitors are missing out on Bing Ads. This gives you a great advantage with minimal effort.
Microsoft Advertising (Bing Ads) has shown lower CPC and higher ROI for our customers. The volume is lower but why miss out on profitable sales?
On top of that, it can help you get more organic traffic which is always a great thing!
On top of that, you will get access to users that search on Microsoft Bing, MSN, Yahoo, AOL, and more sites powered by Bing.
 
Before you think about campaigns and audiences you need to sync your Shopify Store with Bing.
 
Follow these STEP by STEP instructions on how to integrate Bing as a sales channel on your Shopify store.
Connecting your Shopify Store to Bing
1. Add the Microsoft (Bing Ads) app to your store: https://apps.shopify.com/microsoft-advertising
 
This app was recently released on the Shopify App store, it’s free to use, and so far it works great!
 
NOTE: Make sure your store is compatible  – only stores from the United States or Canada with USD or CAD set up as the main currency can install this app.
2. Once you’ve added the sales channel you will need to log in to your Microsoft account.
If you do not have one, go to ads.bing.com and create one. The process is super simple and you can import your Google Ads Campaigns data!
3. Complete the action items on the checklist and confirm that you have contact information, and policies on your site. Check the boxes and move on to the next step.
4. Product Feed and Free Listings
Your Microsoft Merchant Product Feed will populate with the products you have added to your new, sales channel.
Head over to the Inventory screen, select all Active products and then add them to the Microsoft Sales Channel.
5. Geolocation – confirm your target market and currency.
6. Done!
The app will then start to sync product data from Shopify to the Bing Merchant Center and your products will appear across the entire network. Check back in a few hours to see if you have any product data errors you need to fix but other than that you should be good to go. Remember to publish new products on the Microsoft sales channel.
 
Smart Bing Ads Campaigns
Within your Bing Ads account, you can import your Google Ads campaigns or create new ones.
Our recommendation is to start with broad test campaigns and then to adapt them. The audiences are very different and your Google Ads Campaigns will not work as great on Bing.
 
If you run into technical issues along the way you can email Microsoft support: [email protected]

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