eCommerce Guides

Leveraging Affiliate Marketing & Apps on Shopify

Affiliate marketing is often overlooked by ecommerce businesses because of a lack of knowledge or preconceptions, but it can be a game-changer for Shopify store owners. With our clients, we’ve seen firsthand how a good affiliate strategy can grow a brand from relative...

Influencer Marketing Guide for Shopify Store Owners

Hey there, Shopify store owner, let’s talk about influencer marketing. You’ve probably seen brands crushing it on social media with influencer collabs and wondered, “How can I do that too?” Good news, this guide on influencer marketing for Shopify store owners has you...

Level Up Your Shopify Store with Microsoft Advertising

Hey Shopify store owners, let’s talk about something you might be overlooking in your digital advertising strategy: Microsoft Advertising. Everyone’s familiar with Google Ads—it’s like the big show in online advertising. But here’s the thing: if you’re not...

Understanding Ramp-Up Campaigns in Email Marketing

What Is a Ramp-Up Campaign? A ramp-up campaign is a method of gradually increasing the number of emails you send to your subscribers. Instead of sending a large volume simultaneously, you slowly raise your daily email limit over time. This approach helps you: Build...

Maximize Your Marketing Strategy with Gorgias and Klaviyo

Maximize Your Marketing Strategy with Gorgias and Klaviyo

What is Gorgias and what is it used for? Gorgias is a customer support platform tailored for e-commerce businesses. It centralizes customer interactions from various channels—like email, live chat, and social media—into one interface, allowing support teams to manage...

Shopify Combined Listings Walkthrough & Review

Shopify Combined Listings Walkthrough & Review

As a Shopify store owner, optimizing product listings and user experience is crucial for boosting sales. Shopify's Combined Listings is a feature that was launched with Summer Editions 2024 and it allows you to group related products under a single listing,...